Media monitoring PR solutions vs. manual monitoring: Choosing the best for your brand
The media is all around us. Your company, and potentially even your brand, is being discussed somewhere on a platform, blog, news site, social media, or podcast. For anyone into public relations or reputation management, it's very crucial to keep a watch on what is...
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Crisis Comms & Media Monitoring
3 ways to leverage social listening to manage a PR crisis
Crises happen. And they happen when we least expect them. This is why it is so important to invest time, money and resources in prevention. While you can’t always prevent a crisis, you can always be prepared. A company that prepares its crisis management plan when the...
6 crucial components of your 2023 crisis plan
We can’t predict the future, no matter how hard we try. Sometimes, events happen with absolutely no warning and shake companies to their very foundations. In times like these, it’s important to be ready for anything. So how can you prepare yourself for anything that...
How to create a social media crisis management plan
Social media has brought excellent opportunities for organizations, including brand building, direct customer engagement, a channel for market research, and many more. However, this dynamic tool has led to a great number of risks that many businesses aren't prepared...
PR Tech & AI
AI investment is surging: Senior leaders seeing more ROI as hype continues to become reality—but they’re ignoring necessary infrastructure
The lofty promises of generative AI have been dangled in front of business leaders for more than a year, and the returns have been holding steady for some, but nothing like what they’d been led to expect by the enormous hype. But that ROI appears to be turning a...
AI-generated content in the news: New research finds nearly half of all business’ social media content will be created by AI by 2026
Brands and businesses around the world are enthusiastic about the potential of generative AI (GenAI) to enhance engagement, productivity, and cost savings, while simultaneously fostering human creativity, despite significant concern about the risks of disseminating...
Using AI sentiment analysis to track your reputation—Benefits and best practices
Given the fast pace of today’s news and social media-dominated world, reputation management has emerged as a key element of public relations. A company’s reputation is a very important measure of success—it affects everything from customer loyalty to shareholder...
Content & Media Relations
7 ways to turn a one-time media mention into ongoing press coverage
Over 70% of PR professionals say securing earned media might be harder in the next few years. Now, how do you rise above this challenge? Image source It's crucial to master media relations by connecting with news organizations and building lasting relationships with...
AI in business: How new AI frameworks are driving smarter workflows
Modern companies implement the business power of artificial intelligence (AI) as a real-time operational tool that moves businesses forward. The current market sees businesses transitioning to data-driven intelligent workflows since new AI frameworks are now...
Revolutionizing food marketing: How Starbucks and McDonald’s use digital strategies to stay ahead of the curve
In the fast-paced world of food digital marketing, brands must be nimble, adaptive, and highly engaging. With the rise of social media, mobile apps, and data-driven marketing, food companies are increasingly turning to digital marketing strategies to remain...