Brands that successfully leveraged social media marketing power: A brief case study
If your client’s brand isn’t cutting through the noise, it’s fading into oblivion. As a PR pro, you don’t have time for half-baked strategies. You need tactics that break through, make people stop scrolling, and turn them into raving fans. Because—bland, overdone...
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Crisis Comms & Media Monitoring
Performing a crisis audit: 5 elements that play a crucial role
One of the most challenging things a PR agent may need to do is handle a public crisis. A crisis may destroy a company overnight. There are too many examples of viral situations that have affected companies worldwide, both positively and negatively. That's why it is...
6 ways media monitoring insights can improve customer service
Your customers are talking about you online whether you like it or not. The question is, what are you going to do about it? Ignoring customer feedback that's being shared on social media and other online channels is a huge mistake. In fact, it can lead to some pretty...
5 PR crisis management mistakes you should avoid
No matter how big your business may be, no company is invulnerable to a PR crisis. An ever-present threat to your brand's reputation and social standing, there are many rights and many wrongs when it comes to PR crisis management. Learning how to avoid the pitfalls of...
PR Tech & AI
Taking the pulse of Generative AI’s progress and new challenges: Adoption is moving fast, but new research finds organizational change is key
The march to AI maturity is moving steadily along, with a large majority of brands and businesses embracing the tech and using it in the operations to some degree. With a focus on the productivity promises of Generative AI, new Deloitte research takes the pulse of...
New research affirms deep concerns about the impact of AI-generated deepfakes during the election year—and the red flags to watch for
Misinformation is an enormous problem in a world saturated with all varieties of “content” on a daily basis, and now in the AI age, the issue has gone next-level with the rise of deepfakes—and with the election year hitting full speed, the potential damage is a huge...
Comms pros speak out on AI’s biggest challenges, saying the greatest obstacles to comms digitalization are human, not technical
Like the rest of the business world, marketing and PR leaders have been busily attempting to get AI incorporated into their operations so they can enjoy the productivity benefits that the tech has been dangling before them. But in this fast-moving effort, many are...
Content & Media Relations
From media coverage to revenue: How AI-powered PR drives business growth
Getting your brand noticed isn’t easy. Let’s say you do get some media mentions, maybe a few social media shares, but does it actually translate into more customers or high sales? Often, it’s hard to tell. That is until artificial intelligence (AI) started making...
Hotel PR done well: A digital approach to elevating brand presence and building lasting connections
In an increasingly digital world, the hospitality industry faces heightened competition, evolving guest expectations, and the need to stay relevant across a broad spectrum of online channels. Hotel and travel public relations has long been a cornerstone of successful...
How brands are using negative press to drive engagement
At first glance, using negative press to drive engagement may seem counterintuitive to many brands. Negative publicity is traditionally viewed as harmful to a company's reputation and long-term business interests. However, a well-prepared brand can flip the script and...