Boosting your impact: Editorial depth as a competitive advantage in technology PR
In today’s hyper-saturated technology landscape, visibility alone no longer guarantees influence. For years, technology PR strategies prioritized announcement cycles, media placements, and backlink acquisition as primary indicators of success. While these tactics...
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Crisis Comms & Media Monitoring
3 ways PR teams can help clients mitigate data breaches
According to the Ponemon Institute and IBM Security Cost of a Data Breach Report 2022, “Eighty-three percent of organizations studied have experienced more than one data breach, and just 17 percent said this was their first data breach.” If so many companies have...
5 tips on leadership and crisis management for business owners
Leadership and crisis management are crucial skills for business owners to possess - they can make or break the success of an organization during challenging and tough times. When unpredictable events occur, it’s essential to be as prepared as possible and equipped...
PR crisis management for eCommerce businesses: Tips and strategies
You’ve worked hard to establish a trustworthy identity for your eCommerce brand and lead it to the success that it is today. So, what happens when a PR crisis strikes, and you suddenly face a disaster threatening to undo everything you’ve worked so hard to build? In a...
PR Tech & AI
AI-generated content in the news: New research finds nearly half of all business’ social media content will be created by AI by 2026
Brands and businesses around the world are enthusiastic about the potential of generative AI (GenAI) to enhance engagement, productivity, and cost savings, while simultaneously fostering human creativity, despite significant concern about the risks of disseminating...
Using AI sentiment analysis to track your reputation—Benefits and best practices
Given the fast pace of today’s news and social media-dominated world, reputation management has emerged as a key element of public relations. A company’s reputation is a very important measure of success—it affects everything from customer loyalty to shareholder...
Personalization gets an upgrade: With the ethical use of AI, leaders shift focus to predictive, emotionally intelligent and customized engagements
New research from customer engagement platform Twilio points to a new age of personalization as evolving consumer demands drive business leaders to focus on delivering predictive, emotionally intelligent, and highly personalized customer experiences. AI is central to...
Content & Media Relations
The dos and don’ts of using humor in PR campaigns
Using humor to connect with your audience and drive home your messaging is a great PR idea. We’ve previously shared how consumers are likelier to recall humorous ads and how 85% of American consumers agree that it’s time for the fun to return to brand marketing...
How to market your coding projects like a pro
You’ve built something amazing, a web app, an open-source tool, or a slick coding utility. But no matter how good your project is, it won’t gain traction unless people know it exists. That’s where marketing comes in. And no, you don’t need a marketing degree to do it...
Why media relations is a long-term PR investment, not a quick fix—and how to make it work for you
Many firms anticipate quick results when considering public relations. They want their names to be immediately cited by prominent influencers, trend on social media, or appear in prominent press. However, that isn't how effective, actual PR operates, particularly in...