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2024’s leading brand innovators: Research finds CPG brands are far outpacing tech brands in innovation
In the digital age, when we think of innovation, we tend to think of technology as this is the arena in which the most meaningful innovations seem to happen—and by that association, it seems logical to think of tech itself as the most innovative industry. But new...
Today’s leaders in focus: Tips for developing effective people management skills
For business leaders today, developing effective people management skills is essential to help keep your business ahead of its competition. A good manager looks after the interests of the company as well as its personnel, wearing many hats to care for many things....
Why modern brands can’t ignore technical SEO in their communication strategies
If you operate a brand in today’s high-speed digital marketplace, ignoring technical SEO is like leaving your store's front door jammed half-closed. Unlike standard SEO, which focuses primarily on keyword optimization and content quality to boost search rankings,...
The untapped potential of first-party behavioral data: 3 in 4 marketers say collecting it is critical, but less than half are currently doing so
Brands and businesses are endlessly trying to figure out how to gain visibility into customer engagement and grow customer lifetime value, and marketers know that being able to collect meaningful behavioral data and derive insights from it is critical to optimizing...
5 strategies PR pros must know to promote sustainability in the food industry
In today's world, where sustainability is no longer a buzzword but a necessity, PR professionals in the food industry face the unique challenge of melding public relations with environmental responsibility. Mastering the art of communicating green initiatives is...
ICYMI: Bulldog’s Top 10 most popular posts in March
As the March winds kicked in, the Bulldog train kept on a’rollin’, notching another record month for content traffic. A variety of insightful posts led the charge last month, highlighted by topics like leveraging geocoding strategy to fine-tune your PR targeting,...
Sports PR crises are largely ignored by fans—which provides an important lesson for practitioners
Crisis experts salivate whenever a PR crisis occurs. These self-proclaimed know-it-alls, like most PR people, say that they have all the answers. Currently, crisis specialists in sports PR are providing unasked-for advice regarding how Major League Baseball, the Los...
The inside scoop: Bulldog PR Awards judges’ insights show you how to craft entries that win
We've gathered valuable advice from a few of the 2024 Bulldog PR Awards journalist judges to help you craft winning entries by asking them 5 essential questions. Renowned global columnist Christopher Elliott, Pulitzer Prize-winning Oregonian journalist Tom Hallman,...
Do businesses prioritize profits over privacy rights? Despite increasing privacy legislation, more than 9 in 10 consumers think so
As advances in transaction technology increase, so too do the growing pains that create new challenges for IT and communications at every turn. Privacy issues have become so rampant that 137 out of 194 countries put legislation in place to secure the protection of...
4 quick steps for creating awesome video storyboards like a pro
High-quality videos require a planning stage where you figure out, organize, and optimize all the aspects you want to feature on the finished product. Whether it's a movie, a YouTube show, or a branded video marketing piece, when we watch great video content, we're...
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THIS MONTH'S WEBINAR
PAN Communications Expands Leadership Bench to Support Growing Industry Demands
Nik Barkley, Chris Nardone and Bristol Whitcher Rice join to scale PAN’s public relations and integrated marketing practices BOSTON, MA / April 18, 2024 / PAN Communications, a leading integrated marketing and PR firm for B2B technology and healthcare brands, today...
The Shipyard Acquiring Fahlgren Mortine, National Public Relations Agency of the Year
Merged company gains critical skills and scale to disrupt industry and “Engineer Brand Love” COLUMBUS, Ohio (April 18, 2024) – Just months after securing a significant investment to fuel its expansion and after being named one of Adweek’s Fastest Growing Agencies...
Leading automotive manufacturer appoints Stafford-based PR agency
~ Stone Junction begins work on social media campaign for SPAL Automotive UK Ltd ~ Stafford-based Technical PR agency Stone Junction has been appointed by global leading manufacturer of high performing electric fans and blowers, SPAL Automotive UK Ltd, to manage a...