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KFC rolls the dice and strikes crisis-response gold
Originally published Feb 28, 2018. Updated June 29: KFC’s stroke of genius was a big hit at the Cannes Lions—the brand’s crisis response for the ages was awarded Gold Lions in PR and Print. The ad was a huge hit because of its sincerity and cleverness,. but also...
How bad is the newspaper industry’s decline? It depends who you ask
Few industries have been as battered in the Internet age as the newspaper business. This traditional-media mainstay has seen incredible decline—in circulation, advertising dollars, and staff, not to mention influence and import. But somehow they have persevered, and...
World Cup fans are live streaming games—and remembering brand ads
With the World Cup now in full swing—and avid fans live streaming more games this year than ever before—new research reveals that more than two-thirds (67 percent) of consumers globally have streamed live video content and 52 percent of that group prefer free, ad...
Crisis aversion—3 tips for handling negative PR successfully
Although every company tries to avoid it, there are times when bad press happens. It could be as a result of false stories being shared, or it could be due to a mistake or poor judgment on your part. Whatever the reason, knowing how to implement damage control is key....
Customer experience now the top reason consumers choose a brand
How important is the “experience” for customers considering your brand? New research reveals that consumers value the quality of their customer experience so much that they choose brands and make purchases based on the experience factor above all other...
Ask the PR M&A expert: Is buying another firm the most strategic way to grow?
For most PR agencies, the answer is an unqualified yes. This is not a new idea for me. I have been saying it throughout my career. The theme, as presented in my blogs, articles, speeches, and books has always been: Bigger is better. The key is making sure that in...
Top in-demand creative skills, sourcing strategies for comms roles
Digital initiatives will drive hiring of creative professionals in the second half of the year, new research from staffing firm The Creative Group shows. According to a survey of marketing and advertising hiring decision makers, the greatest need is for people with...
Shifting to a smaller screen—brands continue to invest in online video
As online video continues to grab the attention of consumers more than other content types, a large majority of video production and communications pros (78 percent) are seeing brands invest more in online and digital video ads compared to traditional TV spots—but...
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