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Crisis Comms & Media Monitoring

8 ways media monitoring enhances your PR strategy

8 ways media monitoring enhances your PR strategy

In a hyperconnected world, much of the face of public relations has changed. It is a matter of knowing an audience, gauging public opinion, and quickly reacting to any happenings. At this point, the monitoring of media results is indispensable to any public relations...

PR Tech & AI

5 ways AI-powered chat tools are benefitting PR in 2025

5 ways AI-powered chat tools are benefitting PR in 2025

A chatbot for business is no longer only a supportive tool, but an essential for any modern PR pro. Currently, AI chat tools are managing platforms like automating press interactions, delivering instant responses, and managing media outreach. They help to boost...

How to boost your small business with AI: A beginner’s toolkit

How to boost your small business with AI: A beginner’s toolkit

Are you an owner of a small business? Or is your business bossing you? Lack of staff members, resources and time makes every small business owner run around like a headless chicken. A recent study by Amex Trendex revealed that 68% of small business owners wished they...

Content & Media Relations

Move over ChatGPT—AI super agents are here to run your business

Move over ChatGPT—AI super agents are here to run your business

You hear so much about artificial intelligence now; hundreds of new AI tools are launched every day. But have you heard about AI super agents? This emerging concept is generating considerable buzz, hinting at a future beyond current AI capabilities. Tech leaders like...