PR News

What’s new and what’s working with today’s CX planning—or is it all for nothing?

It’s all about the customer experience these days for product retailers, whether B2B or B2C—but most brands and businesses are dropping the ball...

Socially responsible investing and ESG—not just a millennial trend

Sep 5, 2019 | Marketing, Public Relations

While millennials seem to be the generation most interested in applying their ideals on environmental, social and governance (ESG) issues to their finances, Gen Xers and baby boomers are also expressing growing interest, according to new research from Allianz Life...

Workplace PR—what do 2019 graduates expect from employers?

Sep 5, 2019 | Public Relations

As the Class of 2019 is about to hit the workplace this fall, new research from theEMPLOYEEapp of 1,000 high school and college graduates reveals what these new employees expect from their employers when it comes to flexible work options, company communications and...

Corpcomms—and communicators—increasingly taking center stage at top companies

Sep 4, 2019 | Public Relations

A confluence of technological, economic, and societal factors is rapidly elevating the influence of corporate communications within the world's C-suites and boardroom, according to new research from The Conference Board.The org’s new report, Corporate Communications...

Workplace PR—5 reasons why co-working helps to increase productivity

Sep 4, 2019 | Analysis, Public Relations

Co-working is the newest trend in both freelance and mainstream working. It is a form of office setting that allows people to work together within a common space, but not necessarily on the same project. The workers are primarily independent of each other, but they...

Simple tips to have a good reputation as an online business

Sep 4, 2019 | Public Relations

As the days of brick-and-mortar retailers fall increasingly into the past, more and more businesses are turning their attention to setting up online. With an estimated 4.2 billion people hooked up to the internet, it’s no wonder business owners are choosing to invest...

Retail PR’s Achilles Heel—why customer service must evolve

Sep 3, 2019 | Analysis, Public Relations

It’s undeniable: we live in a time in which instant gratification and speed are highly valued. Patience wears thin quickly, much to the chagrin of those who still practice it. Customer service is a vital part of any business’ success, and it’s no longer safe to rely...

Taking stock of attitudes about customer support as holidays approach

Sep 3, 2019 | Marketing, Public Relations

New research from digital-first platform customer service firm Helpshift explores consumers' opinions about the state of customer service ahead of the busy holiday shopping season. "It may seem counterintuitive, but despite customer support teams being much busier...

Workers expect supervisors to help them build skills in-person

Sep 3, 2019 | Public Relations

Employers should match employee preferences for in-person, ongoing job development and institute an employee mentorship program, according to new research from B2B ratings and reviews firm Clutch. A mentorship program may best meet the preferences employees have for...

Journalists on the move – Week of September 2nd

Sep 2, 2019 | Media Moves

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Associated Press: Greg McCune (@AP) is retiring after 43 years in the business. Bloomberg: Sonali Basak...