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Nike’s internal crisis is your brand’s warning—check your culture
Crisis strikes in all shapes and forms, and often in unanticipated ways. It doesn’t always have to be external forces that tear your company’s reputation down—communications pros need to remember that sometimes the rotting happens from the inside. Just ask Nike. As...
How do you measure success? Katie Paine’s blog series explains
Katie Paine is not known as the “Measurement Queen” for mere pomp and circumstance. Throughout her illustrious career, she has been teaching PR practitioners of all tenures and stripes how to assess the value of their efforts so they can prove their worth to clients...
Social media and apps continue weak brand-intimacy performance
The sub-par performance of the apps & social platforms industry continued in 2018—the industry again ranked 12th out of the 15 studied in the Brand Intimacy 2018 Report, which is the largest study of brands based on emotions, from brand intimacy agency MBLM. Apple...
CMOs demanding digital platform transparency—media spend depends on it
In a wake-up call to digital media platforms like Facebook and Google, marketing leaders globally say they will no longer tolerate deficient advertising measurement. Most see a need for more effective data transparency and detailed, timely and reliable reporting...
Consumers demand more visual storytelling—how are communicators responding?
With visual content at the center of storytelling, new research from digital asset management platform Libris, in partnership with content marketing platform Contently, opens communicators’ eyes to the fact that the production, organization, and sharing of visual...
Winning with women—where we stand as midterm elections approach
With the recent TIME 100 annual award granted to an all-time record high number of leading women, it’s an ideal time to showcase not only these high-profile overachievers, but also the many women driving business, media and advocacy—heading into the upcoming 2018...
Spotify’s update gives freebie users more—is it smart business?
If you have the newly-updated Spotify app, and you’re a non-paying customer, you’re likely pretty happy with the company right about now. Your newly updated freebie app may still have ads, but it also has better bells and whistles. The updated free version of the app...
Republicans vs. Democrats—who will spend more on Mother’s Day?
Mother's Day anticipated spend may only be up by two percent year over year, but new research from consumer loyalty and emotional brand engagement Brand Keys reveals that Republicans intend to spend more on good ol’ Mom than other registered voters. "Republicans may...
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