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Product launch pitfalls—exploring the top reasons B2B launches fail across channels

B2B companies are all too aware of increasingly tough competition and the proliferation of product information demands—and new research from...

How media do their marketing—and what they aren’t doing

Oct 29, 2019 | Marketing, Public Relations

Cross-channel marketing has come, and it’s here to stay. However, it’s no longer just being used by industries, such as retail and e-commerce, but virtually all consumer-facing businesses. This includes news publications, from online to print to broadcast. A new...

Media tech: Journalists worldwide embracing technology to tackle daunting challenges

Oct 28, 2019 | Public Relations

With media newsrooms moving at lightning speed around the clock, new research from the International Center for Journalists (ICF) finds editors and reporters around the world increasingly turning to digital technology to help address challenges such as the spread of...

Journalists on the move – Week of October 28

Oct 28, 2019 | Media Moves

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Axios: Sara Kehaulani Goo (@axios) will be joining as Executive Editor in December. Frederick News-Post: Erika...

Is your crisis plan just a crisis waiting to happen?

Oct 28, 2019 | Analysis, Public Relations

PR professionals know all too well that threats to a brand’s reputation can emerge any time, any place. And, since issues are often driven or escalated by social media, they develop at a frighteningly fast pace. Is yesterday’s crisis plan—in a binder on a shelf—really...

CX crisis: Only 1 in 5 companies offer omnichannel conversations

Oct 28, 2019 | Marketing, Public Relations

Adoption of digital channels continues to increase in U.S. contact centers—83 percent of contact centers in the U.S. report using one or more channels in addition to their voice channel. But new research from contact center software provider Bright Pattern reveals...

Dealing with poor performance—5 tips to engage your team

Oct 28, 2019 | Public Relations

Do a few members of your team have a work ethic problem? Unfortunately, this isn’t uncommon. It isn’t easy to deal with a poor work ethic. But there are a few things you can do that can help. Follow the five tips below to start helping your poor work ethic team...

Latest ‘Best Global Brands’ report looks at familiar icons through a brand new lens

Oct 25, 2019 | Public Relations

Brand consultancy Interbrand has released its 20th annual Best Global Brands Report—don’t be shocked: Apple, Google, and Amazon continue their success as the world's three most valuable brands worldwide—but this year's report adds a new twist by examining the world's...

Thriving in the new workplace—the argument for flexible work schedules

Oct 25, 2019 | Analysis, Public Relations

It seems that the trend in the workplace currently is that more flexibility is beneficial for employees. The research shows that allowing employees more flexible work schedules actually improves working conditions, morale, and productivity. But is this something that...

Halloween PR: Millennials admit to buying stuff just for social posts

Oct 25, 2019 | Public Relations

When it comes to Halloween spending, 48 percent of millennials say they've made Halloween-related purchases to use in social media posts, according to a new survey from credit card comparison firm CompareCards.com. With Halloween rapidly approaching, the company asked...

Privacy is retail’s next regulatory and competitive frontier—what brands must know

Oct 24, 2019 | Public Relations

U.S. consumers may have concerns about privacy, but nearly 3 in 4 are happy to share their personal data for a discount or exclusive offer. However, when it comes to data privacy, brand and business marketers face a much bigger battle, according to new research from...