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Now is the time to unwrap holiday cheer with targeted mobile campaigns
Now that families have successfully sent their kids off for a new school year, marketers and communicators have shifted their focus to crafting holiday campaigns—particularly ones that will entice mobile users and amp up engagement for the coming season. According to...
Journalists on the move – Week of September 10
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Associated Press: Michael Graczyk (@AP) has retired. Bloomberg News: hires Davide Scigliuzzo (@dscigliuzzo) as a...
5 signs that a brand redesign could be essential
It is rather common for many brands to experience a drop in conversions, engagement, and/or reputation over time. When this happens, a company might have no choice but to resuscitate its fledgling image to attract more customers, increase interactions, beat the...
Despite tight labor market, U.S. companies aren’t investing in internal comms
According to the recently released 2018 State of the Sector on Internal Communication, U.S. and Canadian companies prioritize internal communication far less that those in Europe and other parts of the world. In fact, just 43 percent of respondents to the new...
Six ways to use vlogs for business in 2018
Whether you are promoting your own online shop or writing service, we bet that you have a lot of features to show your audience. Vlogs—blogs with video content—are proven to be engaging: when choosing between text and video, it is becoming quite obvious that short,...
What to do when PR is “not working”
Every so often a client will tell us they aren’t sure our PR efforts are working. The first time a client expressed that sentiment to me I was immediately defensive—because we had been placing well-written bylines in industry publications, coordinated multiple...
How integrated marketing is building new connections with today’s consumers
As businesses seek to compete on CX, marketers increasingly leverage customer problem resolution to offer a positive brand experience that leads to increased satisfaction and loyalty and potentially, sales. In effect, this approach integrates marketing and customer...
Consumers see a world of contradictions in emerging technologies
Americans are excited about the future potential of technology, but 40 percent believe emerging technologies will introduce as many new problems as solutions in the next 50 years. This finding comes from Intel’s Next 50 study of 1,000 consumers, conducted with...
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