PR News

New survey of biz execs finds companies may be data rich—but insight poor

Business execs are practically swimming in data, especially in marketing and other comms fields. But is all this data actually providing them with...

With authenticity under attack, new research explores PR’s toughest challenges

Jul 2, 2019 | Public Relations

As fake news and other disinformation regularly infiltrates news sources, and with reputational crises potentially around every (social) corner, building and maintaining trust is the most crucial issue now facing the public relations profession, according to a new...

Amazon A to Z—growing your brand on the world’s biggest stage

Jul 2, 2019 | Analysis, Public Relations

Amazon—the world’s largest online retailer, with 97 million Prime Members in the U.S. as of 2018—continues to dominate e-commerce by allowing sellers to access a massive audience of customers without having a standalone site. Many brands are considering joining forces...

PR tech corner—3 tools that can make your job easier

Jul 2, 2019 | Public Relations

Working in a fast-paced industry like PR forces you to adjust your day on the fly, often leaving your schedule in shambles so you can jump on the breaking news that just popped in an effort to get your client some press. It’s fun, exciting, and why I love the...

Journalists in Ogilvy study say they trust earned media most to drive brand reputation

Jul 1, 2019 | Public Relations

Media coverage has always been PR’s best tool for earning reputation-boosting credibility for clients, and new research announced at the Cannes Lions Festival of Creativity affirms that even journalists themselves believe earned media is the top reputation driver for...

Journalists on the move – Week of July 1

Jul 1, 2019 | Media Moves

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Axios: Jennifer Kingson (@jenniferkingson) has been appointed Managing Editor of Business. Michele Salcedo...

7 things to consider before starting your own PR agency

Jul 1, 2019 | Analysis, Public Relations

Starting a PR firm has never been easy, but it’s become an even more difficult task in today’s times. The growth of the digital environment’s popularity has generated more and more competition between brands in every niche and industry. As a professional who’s...

PR profitability took a dip in 2018—which firm sectors performed best?

Jul 1, 2019 | Public Relations

U.S. PR agency profitability was 16.3 percent of net revenues—a sizeable drop from a year ago when agencies reported a percentage of 18.0, according to PR professionals responding to the annual Benchmarkingsurvey conducted by Gould+Partners. A total of 43 prominent...

Small biz marketing—only 6% of SMBs focus on retaining customers

Jul 1, 2019 | Marketing, Public Relations

Almost one-third of small businesses (31 percent) concentrate their digital marketing efforts on increasing sales, but most aren't prioritizing engaging current customers. This data comes from a new survey by business news and how-to website The Manifest, which finds...

Brand alert—your customers are ready to flee to competitors offering better service

Jun 28, 2019 | Public Relations

Hey brands, your subpar customer service could soon be leading to customer defection. According to new research from VerintSystems, a full two-thirds of consumers said they are more likely to switch to brands that provide the best experience or service. This finding...

5 ways social media localization can boost your global following—and sales

Jun 28, 2019 | Analysis, Public Relations

Business localization results in more business leads and revenue. Taking your business local means campaigning in the locality’s dominant language, designing products in a way that appeals to potential clients, and interacting with clients at a personalized level. In...