PR News

Social media marketing concept. Vector of a young businessman attracting likes with a huge magnet

Top customer engagement priorities for 2019—new report IDs top 3 strategies

Today’s consumers are realizing that both online and in-store shopping offer key advantages and drawbacks, and they want to shop wherever and...

New Fleishman study examines 2019 tech trends—the fads, the fears, the future

Jan 7, 2019 | Public Relations

Technology advances are poised to be exponential in 2019, with some cutting-edge applications gaining steam and utility, like AI and blockchain—along with other initiatives that have us a little more on edge. Comms giant FleishmanHillard takes a look at both ends of...

Journalists on the move – Week of January 7

Jan 7, 2019 | Media Moves

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Associated Press: Maud Beelman (@AP) leaves to become Executive Editor of the Howard Center for Investigative...

2019 lesson plans—what these three PR crises taught us last year

Jan 7, 2019 | Analysis, Public Relations

A company’s leader is the face of the brand. Their image impacts the how the business is perceived by the public. From the White House to the coffee shop to the friendly skies, let’s take a look at three teaching examples of how to—and how not to—respond to a crisis...

Celebrating workplace inclusion—the 50 best companies for diversity

Jan 7, 2019 | Public Relations

New rankings from Black Enterprise, in partnership with the Executive Leadership Council, presents the corporations that have committed to take action so that African American stakeholders can reap the benefits of inclusion. The org’s new listing of the 50 Best...

2018 holiday wrap-up—U.S. retail sales saw strongest growth in 6 years

Jan 7, 2019 | Public Relations

A robust shopping season from before Thanksgiving through Christmas has given retailers much to cheer about this year. According to Mastercard SpendingPulse, which provides insights into overall retail spending trends across all payment types, holiday sales increased...

Modern retail PR—how Millennials & Gen Z are driving shifts in customer expectations

Jan 4, 2019 | Public Relations

New research from customer experiences firm Zendesk reveals generational differences in customer support channel preferences, with lots of channels other than email and phone continuing to gain popularity—especially among Millennials and Gen Z, who have distinct...

Comms in 2019—how content marketing can grow your business

Jan 4, 2019 | Analysis, Public Relations

Your brand can use content marketing to reach a huge and dedicated audience online. Social media platforms are great places to post interesting content and entice new fans to connect with your page. This is a reliable way to generate more sales for your business. Why...

Direct mail still works in 2019—how it fits in with integrated marketing

Jan 4, 2019 | Marketing, Public Relations

While planning for the new year, marketers should keep in mind the value of an integrated marketing approach that includes the mailbox to activate consumers. Yes, that mailbox—the one that receives real, physical mail. New research from media delivery firm Valassis...