PR News

PR then, now and in the future— exploring the third space

How many concepts are so captivating that students are willing to study them for no credits? Ask any educator that question and they will tell you:...

Journalists on the move – Week of March 11

Mar 11, 2019 | Media Moves

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Bloomberg News: promotes Anna Edgerton (@annaedge4) to Deputy Team Leader for congressional coverage. Conversation...

Sports PR—Larry Baer domestic-violence video creates ‘Giant’ crisis

Mar 11, 2019 | Analysis, Public Relations

On March 1, San Francisco Giants president and chief executive officer Larry Baer was seen on video courtesy of TMZ having an argument, and then a physical altercation, with his wife Pam. In the video, he is seen attempting to forcibly take back his cell phone from...

Bucking the trends—Gen Z likes buying fashion in brick and mortar stores

Mar 11, 2019 | Public Relations

In contrast to their generational elders the Millennials, Generation Z likes shopping in stores more than online. According to new research from LIM College, they also patronize all types of brick and mortar retail destinations—department, specialty/fast fashion,...

More than a third of small businesses choose to have no website

Mar 11, 2019 | Marketing, Public Relations

Even though high-quality websites are more accessible and affordable than ever, not all small businesses find them necessary, a new survey from creative portfolio website Visual Objects finds. In fact, more than one-third of small businesses choose not to invest in a...

ICYMI: Bulldog’s Top 10 posts for February

Mar 8, 2019 | Public Relations

Poignant articles from our contributing writers make up the bulk of the Top 10 Bulldog Posts for February 2019, with leading industry personalities like Vanguard Comms’ Sangeetha Sarma, 5WPR’s Ronn Torossian, and PR-it’s Shalon Roth tackling timely topics like the...

Why live video makes sense for a brand’s crisis response

Mar 8, 2019 | Analysis, Public Relations

Ask any CEO, president or executive what one of their greatest fears is, and you are guaranteed to hear public crisis. It’s that proverbial Sword of Damocles that seems to looms large over all companies. No matter how prominent or successful a company becomes, public...

Amazing Women in eCommerce—the most influential female-led brands

Mar 8, 2019 | Public Relations

In recognition of International Women’s Day today, new research from integrated commerce marketing firm Yotpo reveals that half (49.4 percent) of female eCommerce shoppers in the U.S. and UK prefer to buy from brands that are founded, led, or run by women—and are...

Why it’s imperative for PR firms to protect client data

Mar 8, 2019 | Public Relations

The reputation of any business is hugely important—without a good reputation, sales will slow and potentially even stop, and trying to build up trust again is a time consuming (and expensive) thing to have to do. This is why many businesses choose to hire a PR company...