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Brands and businesses remain committed to sustainability, but current strategies are inefficient and wasteful—and budgets are running dry
If there’s any single global initiative that both people and organizations all agree on (except maybe for some political backlashers), it’s that citizens and companies should all be doing everything we can to practice and promote sustainability. But new research from...
Improving marketing impact: Misaligned marketing goals and business objectives reveals the need for a new approach
Unlike in the siloed days of marketing yore, success today calls for a holistic approach that integrates the needs of other business segments and aligns with the larger goals of the company. And while almost 9 in 10 B2B marketing leaders are more focused on business...
6 straightforward ideas for social media posts that will impress your prospects
Looking for ways to light up your social feeds? We know coming up with content that captivates can feel challenging. But, creating a buzz is crucial in this digital world. Today, social media is where brands stand out from the crowd. With 62.3 percent of the world's...
The role of effective PR in transforming healthcare businesses
Dive into the realm where strategic communication shapes the future of healthcare enterprises. Discover the transformative power of PR in enhancing brand image, fostering trust among stakeholders, and driving business growth. Ready to explore how PR strategies can...
PR lessons from Lyft’s earnings report press release error: 7 ways to ensure effective PR control structures
On February 13, 2024, the inadvertent addition of an extra zero to Lyft's 2024 earnings margin outlook caused shares to surge by 67 percent, only to plummet once the error was rectified later that day. This incident serves as a poignant reminder for public relations...
Exploring the relationship between communication and diversity execs: Strategies, best practices and challenges to driving positive change
DEI has generally been considered an initiative under the Purpose umbrella, and squarely in the PR domain, but the rise of the Chief Diversity Officer in many organizations has largely usurped that critical company mandate and challenge. New research from The...
Trendjacking for positive brand image: A guide to responsible participation
If you've spent some time online, you've probably witnessed many instances of trendjacking. Trendjacking can come in many forms. For example, when people are talking about an event like Thanksgiving, a grocery brand could invite their users to share their favorite or...
Social media benchmarks: Instagram generates highest level of organic interactions for brands
The social media wheel of fortune was spinning wildly again in Q4 2023, and new research from customer engagement platform Emplifi provides deep insights to help social media marketers and advertisers align their social strategies with current performance trends for...
7 tips to stay consistent with social media engagement
Do you find it difficult to stay consistent on social media? Don't worry, many people do. Social media strategies require constant posting, engaging, and networking with other accounts. It seems straightforward, but it can be challenging to implement. This article...
Employee engagement trends to watch: New research recaps the state of engagement last year and identifies 4 key drivers for 2024
The manager/employee dynamic has never been so complex. A combination of factors over the last few years has leaders walking on hot coals in their employee relationships—including the unwillingness of staffers to fully give up the flexibility they were given during...
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C.A. Fortune Announces Monumental Transaction with SRW Agency, Creating a National Powerhouse in Consumer Brand Sales and Marketing
CHICAGO, March 11, 2024 /PRNewswire/ -- C.A. Fortune, a privately-held, leading national consumer brand sales and marketing agency, is thrilled to announce its largest transaction to date with SRW, a specialized food and beverage agency known for its award-winning...
Ruder Finn Acquires New York Based Digital Marketing Agency Flightpath
NEW YORK – 03/11/2024: Leading communications and marketing consultancy, Ruder Finn, announced today the acquisition of Flightpath, an award-winning New York-based digital marketing agency. This acquisition further builds on Ruder Finn’s expansion of the agency’s...
EA Mobility appoints The PHA Group for Digital PR
Family run bathroom solutions provider, EA Mobility, has appointed PR and Digital agency The PHA Group to deliver an integrated Digital PR brief. EA Mobility is a specialised bathroom provider, aimed at people with mobility needs. With its range of accessible...