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The Risk Gospel according to chief marketer Jeff Charney via #ANAMasters
In a fast-paced, thought-provoking opening speech on day two of the ANA Masters in Marketing Conference, Progressive.com CMO Jeff Charney outlined his risk mantra. By challenging the circa 3,000 strong audience to participate, Charney outlined his views on risk and...
Global biz leaders are losing the digital engagement battle—here’s how to win
Digital strategy misalignment is happening on even the grandest of scales. New research from integrated comms firm LEWIS finds the majority of the world's largest 300 public companies are failing to look at their marketing mix as one cohesive function—and asserts that...
Journalists on the move – Week of November 5
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Atlantic, The: hires Yara Bayoumy (@yarabayoumy) as a Senior Editor overseeing national security coverage. Chicago...
How philanthropy and PR—a seemingly unlikely mix—are finding common ground
Public relations and philanthropy may seem a bit counterintuitive. However, with the rise of savvy nonprofits, social enterprise and corporate social responsibility, there is room for philanthropy and purpose in the public relations world. Sponsorship of events like...
New initiative issues social media challenge to get younger voters to polls
A newly launched initiative aims to reach younger voters where they live and breathe—by issuing a social media challenge. U.S. Vote Foundation and Hook Studios announced the launch of The Big Deal 2018, a midterm mobilization viral marketing campaign with an intent to...
Ad trends—brand budgets are misaligned with consumer behaviors
E-commerce marketers at U.S. brands are struggling to keep pace with where and how consumers browse and purchase online, according to new research by ClickZ, in partnership with search and social media marketing firm Catalyst. The study found that 85 percent of...
CorpSumers demand brand bravery on issues—but won’t stand for “goodwashing”
There’s a growing segment of the population that’s calling brands and businesses to task over their role in society—and is influencing others to support or abandon brands accordingly. First identified by MWWPR in 2017, these so-called CorpSumers base their loyalty and...
From brands to the ballot box—defying hackers and trolls
It seems that not a week goes by without an announcement by some large institution that its data has been compromised. Most know about hacks at major megabrands like eBay, Equifax, Target and Uber. Perhaps less known are cybersecurity attacks at major institutions of...
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