PR News
by 
PR Pro Who Makes a Difference: NRPR’s Nicole Rodrigues showcases talent with integrity
Making a difference is what the most talented and high-minded PR professionals do, and Beverly Hills-based NRPR Group CEO and Founder Nicole Rodrigues exemplifies what a PR leader, advocate and humanitarian should be, realizing that giving back is truly what...
How to turn your positive reviews into enticing social proof—and more sales
We all know that negative product reviews can take a toll on your reputation, especially if you don’t handle your response properly—but let’s not forget the flip side of that coin: positive reviews can be the virtual gold your brand needs to propel its reputation in a...
7 tricky questions reporters will ask—and how to answer them
Reporters can be a wily bunch. In their efforts to get to the truth, bottom of the story, real deal, or the inside skinny, they just might let slip a tricky question. If you are on the receiving end of such an inquiry, the last thing you want to let slip is a...
How to recover your brand reputation after an ugly lawsuit
Any type of lawsuit is going to be bad for your company. Even if the lawsuit is completely unfounded, you’ll have to spend time, money, and other resources preparing a defense for yourself—and your brand reputation may be impacted, even if you’re found not guilty of...
Earned media is leveraged by 93% of sales reps—how it fuels leads and revenue
New research from tech PR agency ARPR reveals the impact of press activities on the lead generation process—revealing that media coverage is an indispensable sales enablement tool for sales teams. The firm’s study, 2019 Technology Marketing Report: The Role of Media...
Journalists on the move – Week of May 6
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Washington Post: promotes Louisa Loveluck (@leloveluck) to Baghdad Bureau Chief. Broadcasting Bloomberg Television:...
3 steps for using audience culture to improve brand marketing
When someone sees a family photo, the first thing they do is try to locate where theyare in the picture. It’s considered narcissistic behavior, but it tells us something very important—consumers want to see their reflection in whatever their brands are doing. In...
Why culture is a silent but deadly killer of workplace loyalty
In the battle for employee loyalty, engagement is often perceived by HR and internal comms pros to be a key differentiator. But as new UK-based research from employee comms platform Speakap indicates, culture trumps engagement and has far more damaging consequences...
Tips for generating great PR for your law firm
When you’ve finished law school, passed the bar exam with flying colors, and made your parents proud, you’ll want to take the next big step in your career. After getting some experience and proving yourself by winning cases in the field, the ultimate goal of most...
How “Dark Data” is damaging your business efficiency—and what to do about it
Move over, content—data is the new king of business strategy and success. But with companies drowning in a sea of numbers and statistics, new research from data actions and outcomes firm Splunk shows companies are ignoring potentially valuable data—most likely because...
Want PR NEWS daily?
Daily updates delivered to your inbox!
Follow Bulldog Reporter for more PR NEWS
