PR News

by Bulldog Reporter

Customer retention flat isometric vector concept. Hand with magnet has appeared from the store building attracting people from everywhere.

Why “memorability” is the top driver of experiential marketing ROI

As a crowded comms landscape makes it increasingly more difficult to reach customers, smart communicators are turning to creating experiences that...

Journalists on the move – Week of September 10

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Associated Press: Michael Graczyk (@AP) has retired. Bloomberg News: hires Davide Scigliuzzo (@dscigliuzzo) as a...

Six ways to use vlogs for business in 2018

Whether you are promoting your own online shop or writing service, we bet that you have a lot of features to show your audience. Vlogs—blogs with video content—are proven to be engaging: when choosing between text and video, it is becoming quite obvious that short,...

What to do when PR is “not working”

Every so often a client will tell us they aren’t sure our PR efforts are working. The first time a client expressed that sentiment to me I was immediately defensive—because we had been placing well-written bylines in industry publications, coordinated multiple...

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