11 ways media monitoring PR solutions can transform your public relations strategy
Media monitoring PR services are similar to having superpowers in the current noisy digital world. They allow you to listen for brand mentions, find out what your audience likes or what they need, and respond with smart, timely moves. It is irrelevant how big your...
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Crisis Comms & Media Monitoring
February 9 was a tale of 3 PR crises—and one common denominator
When the history of PR crises is written, February 9, 2021, will certainly be a day that will be highlighted. On that day, news stories covering three major facets of American society—business, sports and politics—made headlines, despite the best efforts of PR crisis...
New Worldcom PR report finds female leaders more confident in handling crisis than men
In a decidedly unique and challenging year, it may not be a surprise to see that overall global confidence in the C-suite declined by eight percent from 2019, but the latest Confidence Index (WCI) from The Worldcom Public Relations Group reveals interesting shifts in...
The 5 Most Common Problems with Media Monitoring Solutions (& How to Solve Them)
Media monitoring comes in various forms, but no matter if you are a DIY-master, self-serve aficionado or full-serve fanatic, it is an essential part of any PR and communications strategy. Depending on goals and available budget, some PR professionals rely on free...
PR Tech & AI
Is your business AI reluctant? Early adopters are already seeing big results—and those that ‘wait and see’ may be left behind
When new technology emerges, it’s usually a smart idea to be patient and let your competitors be the “guinea pigs” to see how things actually play out. But this is not the case with AI, at least not any longer—the tech is advancing so fast, and early adopters have...
ChatGPT scams are increasing exponentially: How to avoid them
It should come as no surprise that AI can be a scamming goldmine for malicious e-predators, and businesses and consumers alike can easily fall prey to these evolving threats. New research from passwordless, phishing-resistant MFA provider Beyond Identity explores the...
The pros and cons of using AI tools for PR and media relations
Artificial intelligence is officially the buzzword of the year. Take any industry as an example. Marketing? They’re using artificial intelligence to personalize marketing campaigns. HR? They’re using AI-powered tools to write job descriptions. Sales? They’re using...
Content & Media Relations
4 ways online reviews impact the growth of your business
Businesses sustain their growth by satisfying consumers with the quality of their products and services. This means they have to source quality raw materials, create an efficient production line, and have a top-notch logistics operation. They also have to hire the...
The ultimate guide to enhancing your digital PR campaigns with proven strategies
Digital PR: you can think of it like telling a brand’s story online. Digital PR campaigns are strategies that are designed to build and maintain the brand image via digital channels. But why are they important? The answer is in the statistics we have shared below....
AI-powered public relations: How to make your PR smarter without losing its human touch
In today's fast-paced digital world, brands need tools that keep up with the speed and complexity of online conversations. Traditional press releases and one-sided messaging are on the way out, and AI-powered communication tools are on the rise. Artificial...