Integrating PR with employee advocacy programs—practical steps and benefits
Public relations has long been the cornerstone of how organizations communicate with the public, shape their reputation, and foster trust among stakeholders. But in today’s digital-first environment, traditional PR alone is no longer enough to amplify brand stories....
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Crisis Comms & Media Monitoring
February 9 was a tale of 3 PR crises—and one common denominator
When the history of PR crises is written, February 9, 2021, will certainly be a day that will be highlighted. On that day, news stories covering three major facets of American society—business, sports and politics—made headlines, despite the best efforts of PR crisis...
New Worldcom PR report finds female leaders more confident in handling crisis than men
In a decidedly unique and challenging year, it may not be a surprise to see that overall global confidence in the C-suite declined by eight percent from 2019, but the latest Confidence Index (WCI) from The Worldcom Public Relations Group reveals interesting shifts in...
The 5 Most Common Problems with Media Monitoring Solutions (& How to Solve Them)
Media monitoring comes in various forms, but no matter if you are a DIY-master, self-serve aficionado or full-serve fanatic, it is an essential part of any PR and communications strategy. Depending on goals and available budget, some PR professionals rely on free...
PR Tech & AI
AI trust takes another hit: As businesses rush in with few safeguards, online shoppers have renewed concerns about security
Brands and businesses across all industries are tripping over themselves in a rush to get AI into their operations to boost productivity, generate content, interact with shoppers, improve customer service and lots more. Most business leaders, and certainly...
AI super-users: New research asserts that about one-sixth of the general population uses generative AI every day—are you among them?
Businesses are hungry to get AI deployed across the organization to get their share of all those productivity perks and vast other benefits—but are they moving faster than consumers? The answer: yes and no. New research from AI CRM firm Salesforce released a survey of...
AI’s creativity impact: Large majority of marketing and creative leaders say generative AI is an essential part of their creative toolkit
Yes, generative AI can automate general workflow tasks, speak to clients and customers intelligibly, and churn out content at lightning speed. On the latter task, the resulting product tends to be boilerplate-style copy devoid of any personality or voice—in other...
Content & Media Relations
Did DeepSeek Bypass U.S. Sanctions? A Media Analysis of the AI Chip Debate
DeepSeek, a Chinese AI firm, has ignited intense speculation over the chips used to train its models. The key question: Did DeepSeek stay within legal boundaries, or did it acquire restricted Nvidia chips through unofficial channels? This debate is about more than...
Before the next Olympics: Prepare a PR back-up plan and consider crafting an international sports marketing plan
Now that the Super Bowl is history, sports marketers will be focusing their attention on the next edition of the Olympic Games, which will be held in 2026 in Italy—specifically in Milan, Cortina d'Ampezzo. The marketers and their PR arms should prepare a “what if we...
The DeepSeek Disruption: NVIDIA’s Biggest AI Challenge Yet?
In the ever-evolving world of artificial intelligence and semiconductor technology, NVIDIA has long been at the forefront, pushing the boundaries of GPU capabilities and AI-driven computing. However, recent events have put the company under an intense spotlight, as a...