The intersection of PR and hiring: How to build a strong employer brand
In today’s competitive job market, companies must go beyond traditional recruitment strategies to attract and retain top talent. Public relations, once primarily associated with external brand perception and media relations, has become a powerful tool in shaping a...
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Crisis Comms & Media Monitoring
3 phases of destination recovery from COVID-19 for travel marketers
At the end of the Cretaceous period, 66 million years ago, an asteroid hit what is now the northern tip of Mexico’s Yucatan Peninsula. The impact triggered extreme global cooling, wiping out the dinosaurs and forcing evolution in a new direction. It’s an event...
Is brand messaging during COVID resonating with consumers—or more often backfiring?
Just as consumers are struggling in these unprecedented times, brands are also feeling their way through the COVID crisis with no strategic template or lessons-learned examples to guide them. But they know it’s important to stay connected with their audiences now more...
Preparing for post-COVID—6 tips on how to start planning your pandemic recovery now
Many countries across North America and Europe are now entering phase three (management) of the coronavirus pandemic, expected to last from mid-May through the end of the year 2020 and into the year 2021, according to new research from Forrester. During this phase,...
PR Tech & AI
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Content & Media Relations
Maximizing your thought leadership bullhorn: How to boost reach and ROI
Congratulations. You have an incredibly original and smart thought leadership content piece. So now what? Having the right strategy to be an impactful storyteller is vital to crafting entertaining and educational thought leadership, but it's only half the battle....
The privacy-personalization conflict in AI-driven CX: Can brands have both highly targeted personalization and ultra-secure consumer data?
What a dilemma we have. Consumers want personalized messaging from brands, and they expect their data to remain secure and protected. But these two expectations have brought businesses to a conflicting crossroads of mutual exclusivity—the more personalized and...
Generative AI challenges in the enterprise: Lack of governance, infrastructure readiness, data management, security shortfalls and IT talent lead the list
Despite growing interest and enthusiasm for Generative AI in the enterprise, significant challenges are emerging that threaten the success of GenAI projects, and according to tech-focused consultancy Enterprise Strategy Group (ESG) and data storage and cloud...