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Preparing for a career in PR—here’s what to expect
Working in a PR role can be interesting and exciting. You will be working closely with your team and clients to help promote both individuals and businesses to a wide audience. It can also be a very challenging job, one that requires thick skin and a sharp mind to...
Journalists on the move – Week of May 11
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Gazette, The: John Steppe (@JSteppe1) has been appointed Business Reporter. Lubbock Avalanche-Journal: Sarah...
ICYMI: Bulldog’s Top 10 most popular post from April
After one of the strangest months in our lifetimes, it’s no surprise that our most popular and important posts in April were those offering business, consumer and PR-specific perspectives of the COVID-19 crisis. Continuing in our role as a resource as well as a news...
How coronavirus has changed the influencer marketing industry for consumers and brands
As a result of the economic disruption caused by the ongoing coronavirus pandemic, we’ve seen a huge number of brands scale back their marketing activity. 62 percent of marketers have admitted to changing their marketing strategies due to COVID-19, only 14 percent of...
5 reasons why a customer-centric focus is valuable for your brand
Ask yourself this question: can your business survive without customers? Most business professionals will say no. Customers are valuable for a number of reasons and will sustain your business, which will be discussed within this article. Customer feedback provides...
Consumers are growing wary of AI Bias—and will reward businesses that eliminate it
Artificial intelligence continues to present opportunities for company growth, but brands and businesses still have work to do to address customers' concerns about AI bias—a fear that AI will make decisions that affect them without their knowledge. More than...
3 tips for connecting your followers to your brand with content
When it comes to connecting your followers to your brand, there’s way more to it than just a double tap on Instagram or a like on Facebook. Likes without engagement can be compared to buying a product and never actually using it. Often, businesses focus on garnering...
Consumers are more aware of Mother’s Day—what are we buying?
Celebrating Mother’s Day might be a little different this year—a nice meal at home, takeout from a favorite local haunt, or a scheduled video call for unwrapping gifts—but celebrating moms is more on people’s minds than ever. In fact, one in three people are more...
3 ways to show your customers the proper respect
Any business owner knows the importance that treating your customers with respect has on the entire company. It is very important that as a business owner, you are making sure that you’re treating your customers like they deserve to be treated. Customers are what keep...
Social activism and teens—and why it’s more important than ever that brands listen
Over the past five years, brand engagement firm Fuse has been monitoring Generation Z to explore teens' views on cause marketing and the role it plays in communicating. In its initial 2015 study, teens were found to be concerned with more close and personal things...
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Market Research Society and Savanta launch new guidance for Intelligence Capital
MRS (Market Research Society) and Savanta have launched a practical framework for how businesses can build a clear competitive advantage through market and social research: Intelligence Capital 2020: a practitioner’s guide. Intelligence Capital is, in essence, the...
Red Lorry Yellow Lorry wins a Silver Stevie Award for Crisis PR Campaign of the Year
Red Lorry Yellow Lorry Communications has been named the winner of a Silver Stevie Award in the Communications or PR Campaign of the Year – Crisis Communications category in the 18th Annual American Business Awards. More than 3,600 nominations from organizations of...
Public Relations Global Network adds offices in Arkansas, Colorado, Oregon
The Public Relations Global Network (PRGN) announced it has added three new locations to its global network, raising the number of its offices serving PR clients throughout the world to 53. PRGN is adding three new offices to its network in Little Rock, Arkansas,...
