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How to repair and reclaim your online reputation—a complete guide
In the digital world, your online reputation can have a significant impact on your personal and professional life. People perceive you or your brand based on what they find when they look for you online. If they find positive things being said about you, they will...
8 event marketing trends to watch out for in 2024—and some to avoid
Running successful events takes a lot of behind-the-scenes work, a major part of which includes research. In particular, you’ve got to know all about the top event marketing trends each year, and whether they should matter to you. We’ll be shedding some light on the...
4 in 5 Gen Zers say multicultural and diverse communities largely shape brand preferences, along with more than half of the general population
Multicultural marketing has been a hugely important strategy for directly and appropriately targeting an increasingly diverse population to widen brand reach, but new research from marketing and advertising tech platform Direct Digital Holdings shows this approach...
14 chatbot metrics to track whether your AI is performing good customer service
Chatbots are swiftly becoming a customer service norm, on hand to help clientele instantly, at any time of the day. This is great for busy PR companies and departments who want to provide 24/7 support to their clients, but how do you get the best performance from your...
Rebranding in motion: 5 famous brands that changed their names
It’s every brand marketer’s dream to have their company name and products become household names. Google is a great example as its brand name is now synonymous with its product function—colloquially known as “becoming a verb,” as in “why don’t you google it and find...
Exploring email open-rate benchmarks in PR—4 ways to improve yours
Email marketing is a personalized and effective way to reach your target audience and is a staple of many PR campaigns. But emails are only valuable to your campaign if they are actually opened. It can be frustrating to see a low open rate when you’ve put so much time...
From the Great Resignation to the Great Talent Stagnation: 2024 career optimism study reveals how employers get staffing back on track
They say good help is hard to find, and they aren’t kidding. Skilled talent has become as precious as gold in today’s workplace, and if you ask workers, leaders aren’t really helping much. Looming fears of job loss—whether it be AI, inflation, poor skillsets, or...
3 types of PR content that will help you reach your business goals
Public relations content is essential for shaping public opinions of your brand, creating brand recognition, and nurturing strong customer relationships. However, not all PR content is created equal. Understanding the various types of content is a must if you want...
Tried and true: Study finds consumers have an emotional connection with direct mail ads
With trust hanging in the balance for most brands these days, especially when it comes to their online practices, sometimes a basic-to-basics and trusted approach is the best way to go. And new survey research and data analysis from Vericast illustrates why print...
How intranet software empowers agile PR teams to stay ahead in a fast-paced world
What's the secret behind PR teams that are always a step ahead? It could have a lot to do with a mastery of intranet software. Agile communication is the cornerstone of today's rapidly evolving business landscape. So vital, in fact, that intranet software represents...
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New Book from Influential PR Vet Michelle Garrett, B2B PR That Gets Results, Just Released
Michelle Garrett—B2B public relations consultant, writer, speaker and a Top 10 PR influencer—has a brand new book out, B2B PR That Gets Results. She offers more info in her blog post, featured below: B2B PR That Gets Results gives straightforward public relations tips...
Vianews expands operations in Latin America
In the first quarter of 2024 alone, 60% of new accounts won by the agency were for communication services delivered outside Brazil. Vianews, an integrated communications agency with 38 years in the market, began 2024 by expanding its operations in Latin America. In...
Full-Service Agency Wave Collective Announces New Owners: Reagan Byrne, Brooke Patterson, Christina Valle
The trio were respectively the Boston-based agency’s Creative Director, Social Media Director, and VP of Communications Boston, MA; April 22, 2024 - Wave Collective announces today that Creative Director Reagan Byrne, Social Media Director Brooke Patterson, and VP of...