PR News
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Press Moves – Week of April 5
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media New York Times: Richard Stevenson (@dickstevenson) has been named Washington Editor; Caryn Wilson (@carynawilson)...
10 ways content marketing and social media strategy can boost sales
Your digital marketing strategy plays a pivotal role in your conversion rate. To optimize sales, you need to include both content and social media marketing. Social media provides an online presence, a crucial element to any sales strategy, while content marketing...
7 imperatives for the retail industry: CEOs speak on COVID’s long-term impact on retail
Like the rest of the business world. the retail industry was blindsided by the COVID pandemic, and was forced to revamp to meet new demands of consumers. But as we enter the rebuilding phase, new research from the Retail Industry Leaders Association (RILA), with...
6 types of videos that enhance your landing page’s effectiveness
Creating a landing page for your brand allows you to communicate with your audience in your own terms. However, you want your website to have just the right amount of relevant information, addressing your clients in a captivating way. So, how can you take full...
3 tips for becoming a more effective PR practitioner
Working in public relations can be tricky, especially if you are just starting out in your career. It is important that you not only understand the needs of your clients but also your own needs. Never forget to advertise yourself. After all, if you cannot make...
Women in PR: New study investigates long-term effects of gender bias in the industry
Women dominate public relations—until you get to the boardroom, that is. This long-festering disconnect has plagued PR for decades, and new research from The Organization of Canadian Women in Public Relations and the Organization of American Women in Public Relations,...
4 creative ways PR agencies can build killer relationships with clients
Client relations can be a hassle no matter the industry. It can get especially tough for PR and marketing agencies. “The customer is always right” is something that might work in retail, but for a PR representative, those words might be unpleasant to hear. In any...
Half of CMOs struggle to prove marketing’s impact on revenue
Today, marketing leaders are increasingly assuming a more substantial role in corporate leadership, specifically with regards to revenue generation. Yet CMOs continue to be challenged by the difficulty of reporting on revenue impact and company growth, with only 49...
7 techniques you can apply to improve your public relations
Good public relations is an essential part of business operational strategies. If you have good public relations, you're far more likely to have a strong and wide-reaching customer base. Here are seven techniques you can apply to improve public relations: 1....
The post-COVID Hispanic consumer: Understanding the behaviors of this influential sector
The Hispanic population is one of the fastest-growing demographic groups in the United States and holds significant influence on the economy and cultural landscape. In the past decade, Hispanics have accounted for 52 percent of all U.S. population growth and continue...
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PRSA launches new initiative to assist communicators “In Between Jobs”
PRSA, the nation’s leading professional organization serving the communications community, announced the launch of its new In Between Jobs program, which offers a discounted PRSA membership and access to a number of career-stimulating resources for communications...
Clarity announces partnership with shipment tracking platform Malomo to expand the customer journey
Integrated communications agency, Clarity, announced a pro bono partnership with Malomo, an Indiana-based shipment tracking platform created to help e-commerce merchants build stronger customer relationships through the post-purchase experience. Clarity will advance...
Audi collaborates with brand storytellers Olivia Wilde, Regé-Jean Page to reveal all-new electric vehicle
Audi announced that actors Olivia Wilde and Regé-Jean Page, as well as athletes Anna Gasser and Malaika Mihambo, will serve as brand storytellers, helping the automaker reveal the all-new, all-electric Audi Q4 e-tron during the April 14 world premiere (1pm ET.) Each...