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Despite C-suite chaos, CMOs remain optimistic about post-COVID budgets
Not surprisingly, many companies have cut back on marketing budgets due to COVID-19, but new research from research and advisory company Gartner finds that nearly three-quarters (73 percent) of chief marketers expect the pandemic’s negative impact to be short lived,...
3 tips for keeping up with trends and growing your business
Technology moves quickly in the business world, and customers expect businesses to keep up. From the increased prominence of social media to changes in the ways companies communicate with their customers, there are numerous trends to stay on top of that could have an...
Why automation is critical to meeting customer goals and thriving in the post-COVID world
Long before the upheaval of the COVID crisis, digital transformation was a fast-emerging critical need for brands and businesses to embrace—but in the “new normal,” new research from intelligent process automation firm K2 finds that transformation could be a...
How PR teams are carrying business through the COVID storm
Though lockdown restrictions are gradually easing around the world, we are definitely not through the COVID-19 storm yet. In fact, and as we’ve previously reported, a second wave is regarded as the biggest threat to business continuity. The pandemic has already had...
Despite virtual efforts, employees say workplace socializing has disappeared
On the heels of massive workplace disruption, new research from B2B ratings and reviews firm Clutchfinds employees saying that COVID-19 has damaged their corporate culture. Already, 63 percent of employees spend less time socializing with their colleagues—both...
What your customers want to see in your business
Having a successful business means interacting with customers and suppliers and giving them what they want. You need to have the necessary skills to speak with people and get your message across while remaining open to opinions and criticism. You have to be willing to...
Journalists on the move – Week of July 13
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Mlive: Taylor DesOrmeau (@tdesormeau) is now focussing on the Michigan economy beat. Reuters: Subrat Patnaik...
PR terminology in focus: These 10 digital PR terms seem to leave pros most baffled
It’s never a bad time to come to terms with the terms driving the PR industry now. Working in PR is stressful enough, especially for junior staffers, without being tripped up by the many terms and phrases batted around the office. Consequently, Elstree, UK-based...
Are we overly optimistic about employee engagement during COVID-19?
Since March 2020, the Institute for Public Relations, with partners such as Peppercomm, Harris Insights, and Leger, has published four studies (the fifth, an e-book, is to be published in July 2020) focused on how communication departments and agencies are handling...
Tapping the power of social media groups for PR
COVID-19 not only reinforced the popularity and power of social media, it also stressed the tremendous potential of social media groups. Cultivating and leveraging these groups can accomplish many things. It can increase brand awareness, uncover new leads, amplify web...
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Durée & Company launches CannabisMarketingPR.com to serve its growing Cannabis and Hemp/CBD Practice
Durée & Company, a Fort Lauderdale and Aspen full-service public relations, marketing and special events firm, has added some green to its signature pink color with a new cannabis- and hemp-focused website! The site, CannabisMarketingPR.com, is dedicated to the...
Influencer marketing disruptor GRIN names Matter as Agency of Record
Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — has been named the agency of record (AOR) for GRIN, the leading influencer marketing solution for e-commerce. GRIN’s influencer marketing software...
The Brandman Agency named AOR for Gaylord Hotels
The Brandman Agency announced Gaylord Hotels as the newest addition to its roster of global hospitality and travel clientele. Owned by Ryman Hospitality Properties, Inc. and part of the Marriott portfolio of brands, Gaylord Hotels celebrated the reopening of four of...