The role of public relations in addressing discrimination
Public relations plays a crucial role in handling discrimination issues within a community. Whether discrimination arises in a corporate setting, public institutions, or local communities, the way organizations respond can determine their credibility, legal standing,...
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Crisis Comms & Media Monitoring
The power of social listening: How PR professionals stay ahead
We’re living in such a crowded, saturated digital landscape. For most PR professionals, this means one thing: it takes more than just good instincts. They need the ability to predict, analyze, and respond to the conversations shaping their brand’s reputation. This is...
How media monitoring can enhance your event invitation strategy
Organizing an event involves a lot of moving parts, and crafting the perfect invitation is key to its success. One powerful tool that can significantly improve your event invitation strategy is media monitoring. In this blog, we’ll explore how media monitoring can...
Using SEO and media monitoring to grow your business—benefits and best practices
In today's digital landscape, understanding how your business performs online is crucial to your success. Many businesses focus solely on SEO, aiming to rank higher in search engine results. However, combining SEO with media monitoring offers a more comprehensive...
PR Tech & AI
6 digital collaboration tools to streamline PR workflows
Did you know that 71% of organizations report that using collaboration tools improves team productivity, while 85% of employees say they are more engaged when they have access to efficient communication platforms? In public relations, where managing complex workflows...
Media Insights: Examining DeepSeek’s Dynamic Emergence Through Coverage Analysis
AI has dominated headlines since ChatGPT’s arrival, but this week, the emergence of an upstart rival sparked a media frenzy of its own, commanding global attention. The phenomenal rise of DeepSeek—the virtually unknown Chinese entity whose newly launched model...
AI-powered public relations: How to make your PR smarter without losing its human touch
In today's fast-paced digital world, brands need tools that keep up with the speed and complexity of online conversations. Traditional press releases and one-sided messaging are on the way out, and AI-powered communication tools are on the rise. Artificial...
Content & Media Relations
8 strategies to improve the distribution of press releases
Today, with increased digitalization, press release channels have changed a bit. Now, along with news outlets, you can also publish your press release on your own. But ultimately, the purpose is to enhance the visibility of your brand. With new channels of growth,...
The importance of media relations in a successful marketing strategy—8 ways to incorporate and benefit from earned media
In the modern instant digital media age, media relations is often the key to establishing your brand's image. If properly executed, it builds credibility, popularizes the brand, and boosts consumer engagement. Media relations, however, does not stop with the press—it...
The power of influencer marketing in the fitness industry: Strategies, successes, and challenges
Influencer marketing has become an essential strategy in the advertising playbook of many brands, particularly in industries like beauty, fashion, and tech. But one of the most powerful and rapidly growing sectors in which influencer marketing is thriving is fitness. ...