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Where’s the fun? Consumers want fun back in news stories, brand marketing campaigns

What’s the temperature of fun in brand marketing—how does that factor into purchasing decisions? New research from national PR agency BML Public...

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Smitha Piedilato Joins Golin Health as Executive Creative Director

Interpublic Group (NYSE: IPG) agency Golin announced the appointment of Smitha Piedilato as executive creative director (ECD) at Golin Health—a leading healthcare communications agency. She will continue leading the agency’s transformation into a full-service,...

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