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Crafting a memorable brand: 5 ways that images speak louder than words
In the competitive realm of public relations and brand reputation management, impactful imagery is a game-changer. Visuals have the unique ability to connect with audiences instantly, tell compelling stories, and foster deeper engagement. They provide consistency...
Getting the most from your customer experience platform: A detailed guide
A customer experience (CX) platform is the sum of any tool or technology used to help a company manage customer interactions across various touchpoints to improve customer service. These touchpoints could be online (social media, email marketing, and the website) or...
8 trends in financial marketing and PR affecting media
The landscape of financial PR and marketing is undergoing a significant transformation, influenced by technological advancements, changing consumer behaviors, and evolving regulatory environments. This essay explores key trends in financial marketing and their impact...
20 current marketing trends in tech publicity to watch
Technology public relations is an ever-evolving field with emerging trends shaping how companies communicate and market their innovations. Here are 20 current marketing trends in tech publicity: 1. AI-Driven Content Creation: Leveraging artificial intelligence to...
Impactful customer service is non-negotiable for brands in today’s market
Customer service has always been a pinnacle of business success—however, it has never been as important as it is now in today’s market. In addition to past word-of-mouth recommendations, which were the dominant form of brand referrals, it’s now easier than ever for...
PR vs marketing vs sales: How to find the bridge?
As a PR company, we often see clients' confusion about what PR actually is and how it works. We often hear questions like: “How will PR improve our sales? How many clients will it bring to us?” These questions highlight a misunderstanding of the unique role PR plays...
Making a hybrid work model work for today’s communications agency
Let’s face it: today’s workplace is unrecognizable from the workplace of five years ago. One of the biggest difficulties leaders face is finding the right balance when it comes to remote vs. in-office work time. Due to changing work habits (and those made a necessity...
18 innovative corporate communications programs, tools and strategies
Corporate communications programs are vital for managing and enhancing a company's reputation, internal and external communication, and overall brand image. As we move into 2025, several key trends and innovations are shaping the landscape of corporate communications....
Crafting a content-driven PR strategy on social media to boost engagement
A great public relations strategy shapes the perception of your business for both consumers and investors alike. Establishing a firm social media and web presence allows a brand to continuously connect with its stakeholders and consumer base, relaying information,...
How to leverage market gap analysis for a more effective PR strategy
Businesses are constantly searching for a competitive advantage. Odds are you have overlooked one of the most potent tools at your disposal: market gap analysis. Just think. When was the last time you asked yourself, ‘What is the business outcome I want to achieve,...
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Reputation Ink Promotes Steven Gallo, Shelby Gambrell to Vice President Roles
JACKSONVILLE, Fla. (October 17, 2024) — Marketing and public relations agency Reputation Ink has promoted two of its longest-serving team members to Vice President roles. Shelby Gambrell is now the Vice President of Operations, with Steven Gallo serving as Vice...
Emplifi Data Reveals 90% Surge in Social Ad Spend and Critical Gaps in Customer Support Ahead of Black Friday
Brands Urged to Refine Social Media Strategies as Holiday Season Nears, with Insights on Optimal Ad Timing and Customer Care Failures New York, October 17, 2024 – Emplifi, a leading customer engagement platform, has released critical insights into social media...
PETERMAYER Announces Chief Creative Officer Dave Damman
The latest agency JOYCAST introduces new creative leader NEW ORLEANS, Louisiana (October 17, 2024) – PETERMAYER, the award-winning New Orleans-based creative agency, is proud to announce Dave Damman has joined its leadership team as Chief Creative Officer. With more...