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7 tips to improve efficiency and productivity at work
You have a set number of hours at work each day. Because of this, you must take steps to make the most of your time. You have two basic options to increase your output—put in more hours or work smarter. For most people, working smarter is the preferred option....
The new face of local: 3 out of 4 consumers say they expect a hybrid customer journey
As brands and retailers strategize to target and build loyalty with customers in the post-pandemic marketplace, new research from ‘near me’ marketing SaaS solutions firm Uberall and its MomentFeed brand reveals how COVID-driven digital acceleration has given birth to...
7 strategic tips for marketing to specific audiences
Every product or service needs to be marketed to one or more particular audiences. It can often be difficult to determine which audiences to market to and how best to market to them, so here are seven tips for marketing to specific audiences. 1. Generate leads Lead...
Engaging esports audiences with influencer marketing campaigns
In recent years, the esports industry has seen exponential growth both in terms of popularity, as well as profits with different brands finding plenty of opportunities to reach a wide target audience. Just last year, the esports industry audience reached nearly...
Most shoppers read reviews before making a purchase—is your brand getting good ones?
There’s nothing more valuable to a brand’s reputation with buyers than authenticity, and there’s no better way to demonstrate it than with online reviews. According to new research from small biz-focused review website Digital.com, more than half (54 percent) of...
4 brand-boosting ways PR and marketing go hand-in-hand
Traditionally, the public relations team focused on protecting the brand reputation, while it was the job of marketing to get the sales. These days it doesn't make sense for the two teams to work in silos. If your company is still treating PR and marketing as...
4 ways to get coverage for clients during the summer ‘lull’
During August and September, many PRs might notice their typical workday change pace somewhat. With lots of journalists taking time out during the summer holidays, it can have a knock-on effect for those in PR trying to secure coverage for clients each week. For more...
4 digital marketing trends you should invest in this year
There never seems to have been a period in our lives when we have relied on the internet more than now. Throughout numerous lockdowns, it’s the internet that has managed to connect us, whether professionally or personally, and has acted as a bridge across the...
How to win at pitching and stay friendly with journalists: Top tips from the 2021 Earned Media Mastery virtual summit keynotes
This year’s Earned Media Mastery virtual summit was our biggest event yet. With 31 sessions led by 36 journalists, agency owners, PR pros, and media relations experts, thousands of registrants enjoyed 14 hours of exclusive content over three free days. Headlining...
The why behind the buy: A new look at post-COVID consumer behaviors, expectations and concerns
With consumer shopping behaviors in full transition and a crucial holiday season approaching, the marketing industry worldwide continues its efforts to both map and navigate the post-pandemic commerce landscape. New research from OMD Worldwide and Omnicom Commerce...
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Fast Forward Events & PR Appoints New Sponsorship Director
Fast Forward Events & PR appoints Michael Nesbit as the new Sponsorship Director to its expanding team. Fast Forward Events & PR creates memorable campaigns and productions that connect passionate enthusiasts with brands and experiences to form positive,...
DISQO Appoints David Karp as Vice President of Customer Success
Consumer insights platform DISQO announced the appointment of David Karp as Vice President, Customer Success, where he will report to Jean-Philippe Durrios, COO and CFO. Karp will lead vision, strategy, execution and team development for an integrated and...
Cooksey Communications Promotes Mary Kate Jeffries to Vice President and Account Manager
Mary Kate Jeffries has been promoted to vice president and account manager at Cooksey Communications, a North Texas-based strategic communications firm. She provides day-to-day leadership and strategy for several public sector clients, as well as for private sector...