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5 tactical tips for improving your PR team’s performance
Public relations is the skill of building a relationship between a business or organization and its clientele and prospects. PR is needed to improve communications with the media, to spread good information about an individual or business and reduce misinformation...
Attention metrics can boost mobile ads—but marketers struggle with measurement
Virtually all respondents in a new survey (98 percent) believe customer attention metrics will drive value for their organizations by improving mobile advertising outcomes—but less than half feel confident in their ability to measure granular mobile ad metrics....
Targeting U.S. Hispanics—what this influential audience wants from brands and content
Hispanics in the U.S. have emerged as one of the most powerful and influential consumer sectors for brand PR and marketing—but communicators are dropping the ball when it comes to engaging this group. New research from Hispanic-focused advertising firm H Code provides...
A decade of Instagram—the best ways for marketers to use it now
October 2020 will mark a decade since Instagram was first launched. Since its birth, Instagram has evolved and matured to become a powerful tool for marketers. Now, with the popularity of 15-second videos integrated with Instagram, marketers recognize the formidable...
What can marketers buy for the price of one Super Bowl ad?
This Sunday, the Kansas City Chiefs will square off against the San Francisco 49ers in Super Bowl LIV; anticipated to be one of the most entertaining sporting events of the year brought to you by gunslinging quarterbacks Patrick Mahomes and Jimmy Garoppolo. Thanks to...
3 ways data analytics can drive your PR campaigns
Public relations is the management of information distributed between an organization and the public, and it is vitally important for business success. How businesses are perceived by the public can have a significant impact on sales and profit, which is why companies...
Innovation achievement gap curtailing companies—despite CEOs’ confidence in tech
New technologies are rolling out at lightning speed, offering businesses the promise of even greater efficiency and insight—but new research from Accenture finds that CEOs and their brands aren’t able to produce the ideas necessary to realize those benefits. Even...
The top three lessons PR learned in 2019
As we enter a new decade, many communicators and creative professionals are excited to look ahead to what is to come. From the application of emerging technologies like AI to finding better ways to harness and utilize big data, there are many exciting things impacting...
Are online reviews important to Gen Z? Not so much, survey finds
Consumer reviews provide genuine, warts-and-all information for prospective buyers in virtually all B2B and B2C categories, and have been hailed as important components of product pages and rating and review sites—but these types of testimonials may not have the same...
4 ways to nail your eco-friendly PR story
As many consumer and electorate surveys continue to tell us, there’s a growing number of citizens across the world who are profoundly concerned about the environment and would like to trade with companies that take these concerns seriously. In order to tap into this...
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TAKUMI Names Ex-Ogilvy Board Member Mary Keane-Dawson as Group Chief Executive
Following a year of rapid growth, including a multi-market expansion, global partnerships and bolstering its non-executive board, today leading influencer marketing service, TAKUMI, announces Mary Keane-Dawson’s appointment as Group CEO. Former non-executive board...
Maureen Walsh Named Chief Marketing and Sales Officer for PRSA
PRSA, the nation’s leading professional organization serving the communications community, announced that Maureen Walsh has been named Chief Marketing and Sales Officer. Walsh will report to Interim Chief Executive Officer, Philip Bonaventura, and be based in New...
MyTenNights Appoints The PHA Group as PR Agency
The PHA Group announced its appointment by tech platform, MyTenNights, to help drive awareness by managing its communications strategy. One of London’s leading PR agencies, The PHA Group, has been tasked with raising awareness of MyTenNights’ innovative platform...