How to create (really) actionable content your readers will love
Actionable content engages your audience and promotes your message, research, or marketing collateral through appropriate channels. It elicits a response from the readers, and more importantly, it compels them to take action. While writing for your business, ask...
How can companies meet demands to show Purpose commitments? Here are 3 ways
The shared experience of COVID-19 has significantly changed what it means to be vulnerable and has thrust individuals, families, and communities across the world into situations where basic needs are not able to be met. In turn, it has also shifted how companies...
Local TV producers speak out on election and holiday coverage
With a crazy election period and uber-unique holiday retail season ahead, among other crisis-level activity in society right now, a new survey from broadcast PR specialist firm D S Simon Media of local TV news producers examines how much time they are spending on...
Relevance study explores serious toll COVID-19, racial strife and political divides are taking
Start with a generous helping of societal division, add a healthy dose of injustice-fueled unrest, and top it off with a merciless fatal disease running rampant, and you have America in 2020. New research fromstrategic comms firm Brodeur Partners finds that, amid this...
Emergence—what it is and why SEO pros should understand it
Search engine optimization is a cornerstone focus for any digital business or online content creator. Google, as the premier and most widely used search engine by far, holds the proverbial keys to the kingdom. If you want your content to be found easily by your target...
7 comms business lessons from the Blackhawk Down raid
October 3rd, 1993 is a day that should always be remembered. It’s the day a large U.S. Special Operations Force (SOF) unit set about to capture a Somali warlord, Mohamed Farrah Aidid, who was causing the deaths of Somali civilians by capturing international food aid...
How influencer marketing can create brand connections in unstable, crisis-ridden 2020
With its constant crisis-level landscape and ominous “adapt or perish” theme, you could say that 2020 has been one of the most challenging years for brands and businesses. But smart brands are realizing that changing consumer patterns due to the pandemic and...
PR tips for building a strong email list
For many brands and corporations, with the rise of social media platforms and many other digital channels, email marketing has been put in the backseat, even though it was a very popular strategy in the past. However, this still rings true today, and email is just as...
Marketers struggle to forge the future of CX—what’s going wrong?
As today’s companies look to marketing chiefs to deliver winning customer experiences (CX)—not just promote brands—the urgency to revive businesses has accelerated the rise of the data-driven marketer to turn data insights into action. Yet the data story for many...
7 tips for optimizing your reputation with a client
There are many marketing and PR strategies that can improve your brand reputation overall, given months of time to develop. But how can you improve your reputation with a single client? Improving your reputation with an individual client can have a variety of positive...
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Compare Ethics appoints The PHA Group as UK PR agency
The PHA Group announced its appointment by Compare Ethics, a sustainability platform connecting conscious consumers with verified sustainable products, to help grow awareness by managing its UK communications strategy. One of London’s leading PR agencies, The PHA...
Walker Sands elevates three Vice Presidents to spearhead company growth and innovation
Walker Sands, an integrated marketing agency focused on accelerating the growth of B2B brands, has promoted Claudia Beltrán, Rosita Vivanco and Thomas Schenck to vice president-level roles — appointing them to the company’s senior leadership team. The elevations will...
H+K continues expansion of Innovation + Creativity Hubs with appointment of Mike Grady
Hill+Knowlton Strategies (H+K), one of the world’s leading public relations firms, continues the expansion of its Innovation + Creative Hubs with the appointment of Mike Grady as Senior Vice President of Content + Publishing Strategy in the US. Based in New York,...
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