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Consumers’ new digital behaviors will outlive the pandemic: How data drives next-gen CX
The explosion of online customer interactions during the pandemic are expected to continue growing at a rapid pace, post-pandemic, according to new research from data integrity brand Precisely and data-driven market intelligence firm Corinium Global Intelligence. The...
How to de-risk your digital marketing for a cookieless future
The end of cookies marks a new era for digital marketing. Brands need to adjust if they want to succeed. The first step? De-risking their digital strategy. But what exactly does that mean? De-risking simply means thinking of tactics and strategies independent from...
How CMOs are seeking to lower sourcing costs, speed time to value
A new CMO Council report reveals that smart sourcing has become paramount to successful modern marketing given today’s marketing pressures, such as tighter budgets, leaner staff, growth of digital marketing and MarTech, and higher expectations of increased and...
The future of virtual workspaces—why it must transcend Zoom and VR headsets
Over the course of the pandemic, much of our work shifted from physical spaces to video meeting software. While work-from-home policies alleviated the dangers of COVID transmission (for some), what many managers didn’t foresee was that productivity improved for 77...
A year of change: Marketers uncertain about the future while planning for what’s to come
Newly released research from marketing planning association MMA Global and global consulting firm Boston Consulting Group sought to understand tectonic shifts in the digital marketing landscape as a result of the pending deprecation of 3rd party cookies, plus iOS...
How to run a successful cold outreach campaign that generates guest post opportunities on scale
When it comes to inbound marketing strategies, guest posting isn't exactly the new kid on the block. It improves brand awareness, earns backlinks, and can bring in up to 3x more leads close to conversion. Most marketers are aware of the value that consistent and...
Crisis PR: 5 tips for preparing your team for data security breaches
Every employee of your company will be involved in the aftermath of a security breach, no matter his or her department or role. This extends to your PR team. This team has one of the most important roles because it's the touchpoint for your customers and the community...
Half of Americans believe Ukraine should get help from U.S. companies—not just government
According to new research from CSR and philanthropy firm Sparo on the sentiments of U.S. consumers relating to corporate giving and philanthropy in response to the humanitarian crisis in Ukraine, 43 percent of Americans believe that the government and U.S. businesses...
5 web design mistakes that could be affecting your conversion rate
A bad website design can have a huge impact on your sales numbers. In fact, 57 percent of consumers say they won’t recommend a website if it’s poorly designed (WebsiteBuilder). This means it’s worth considering whether some simple design tweaks could make your website...
How my Covid customer experience with CVS changed my philosophy of life
Below is an article about my experiences with “name” companies, detailing both good and bad experiences I had with the companies when attempting to contact them regarding my recent bout with Covid. In the great Broadway musical “My Fair Lady,” Rex Harrison sang a song...
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Smitha Piedilato Joins Golin Health as Executive Creative Director
Interpublic Group (NYSE: IPG) agency Golin announced the appointment of Smitha Piedilato as executive creative director (ECD) at Golin Health—a leading healthcare communications agency. She will continue leading the agency’s transformation into a full-service,...
Amanda Recupido Named Managing Director of Zapwater’s Chicago Office
Zapwater Communications announces Amanda ReCupido as Managing Director, Chicago. Amanda brings 15 years combined in-house and PR agency experience working with media companies, arts organizations, and nonprofit clients to deliver strategic communications and train...
APAC-Based PRecious Communications Strengthens Presence Across Southeast Asia with its Entry to the Philippines
PRecious Communications, a multi-award-winning integrated communications agency with traditional and digital capabilities, has announced that it is establishing local operations in the Philippines, as part of the agency’s aggressive Greater Southeast Asia (GSA)...