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From the Great Resignation to the Great Talent Stagnation: 2024 career optimism study reveals how employers get staffing back on track
They say good help is hard to find, and they aren’t kidding. Skilled talent has become as precious as gold in today’s workplace, and if you ask workers, leaders aren’t really helping much. Looming fears of job loss—whether it be AI, inflation, poor skillsets, or...
3 types of PR content that will help you reach your business goals
Public relations content is essential for shaping public opinions of your brand, creating brand recognition, and nurturing strong customer relationships. However, not all PR content is created equal. Understanding the various types of content is a must if you want...
Tried and true: Study finds consumers have an emotional connection with direct mail ads
With trust hanging in the balance for most brands these days, especially when it comes to their online practices, sometimes a basic-to-basics and trusted approach is the best way to go. And new survey research and data analysis from Vericast illustrates why print...
How intranet software empowers agile PR teams to stay ahead in a fast-paced world
What's the secret behind PR teams that are always a step ahead? It could have a lot to do with a mastery of intranet software. Agile communication is the cornerstone of today's rapidly evolving business landscape. So vital, in fact, that intranet software represents...
Why you should consider hiring a boutique PR agency—and 6 questions to ask before you hire them
It is no secret that hiring the right marketing and public relations firm can have a positive impact on your business. While you might be tempted to only consider hiring one of the large, well-known PR agencies, it is worth interviewing at least one smaller boutique...
5 tips for staying on top of your online reputation and protecting your brand
Managing your online reputation? Start by monitoring your digital footprint across social media and review sites, using tools like Google Alerts to stay updated. Engage with feedback quickly, setting up alerts for new reviews and crafting thoughtful responses to...
7 ways operational efficiency affects your artistic venue’s public image
In the intricate dance of running an artistic venue, every step, pivot, and turn matters—not just on stage but behind the scenes, as well. Operational efficiency isn't just about cutting costs or saving time; it's a performance in its own right that can elevate your...
AI-powered cyberattacks are more sophisticated than ever—and leaders are unprepared for the new wave of threat vectors
Cyberattacks have posed a red-alarm level of crisis threat for some time now, but the rise of AI has not only expanded business possibilities, it has given e-predators a similarly unlimited capacity to instigate attacks—and companies have never been more vulnerable,...
From monitoring to detection: The impact of secure AI on media relations
Secure artificial intelligence is revolutionizing media relations, transitioning from simply monitoring mentions to detecting nuances and protecting communication channels. As enterprises engage with the press, the integrity of their messaging is paramount. AI...
The role of effective PR in transforming healthcare businesses
Dive into the realm where strategic communication shapes the future of healthcare enterprises. Discover the transformative power of PR in enhancing brand image, fostering trust among stakeholders, and driving business growth. Ready to explore how PR strategies can...
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New Book from Influential PR Vet Michelle Garrett, B2B PR That Gets Results, Just Released
Michelle Garrett—B2B public relations consultant, writer, speaker and a Top 10 PR influencer—has a brand new book out, B2B PR That Gets Results. She offers more info in her blog post, featured below: B2B PR That Gets Results gives straightforward public relations tips...
Vianews expands operations in Latin America
In the first quarter of 2024 alone, 60% of new accounts won by the agency were for communication services delivered outside Brazil. Vianews, an integrated communications agency with 38 years in the market, began 2024 by expanding its operations in Latin America. In...
Full-Service Agency Wave Collective Announces New Owners: Reagan Byrne, Brooke Patterson, Christina Valle
The trio were respectively the Boston-based agency’s Creative Director, Social Media Director, and VP of Communications Boston, MA; April 22, 2024 - Wave Collective announces today that Creative Director Reagan Byrne, Social Media Director Brooke Patterson, and VP of...