
Why every PR pro should think like a content editor in 2025
The world of public relations is modernizing at a rapid pace. In 2025, the lines between PR, content marketing, journalism, and digital media are more blurred than ever. With this convergence comes a critical mindset shift—today's PR professionals must start thinking...
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Crisis Comms & Media Monitoring
How to use competitive media monitoring to stay ahead in 2025
As it stands today, most of your customers and competitors are online. So, a bulk of competitor analysis can be done through competitive media monitoring. This is especially true given the ongoing changes we’re witnessing in: Customer behaviors: According to a...
Crisis communications for Tesla in 2025: A case study of navigating public relations in the age of transparency
In 2025, Tesla, the world leader in electric vehicles (EVs), finds itself at the center of various crisis communications challenges. The company, founded by Elon Musk in 2003, has weathered several storms over the years—from production delays and self-driving...
Social listening 2.0: 5 ways AI is revolutionizing media monitoring
The vast expanse of social media platforms has transformed how brands interact with consumers. With billions of daily interactions, understanding and analyzing these conversations is crucial. Enter Social listening 2.0, where artificial intelligence (AI) has...
PR Tech & AI
8 ways AI-powered PR is changing B2B communications strategies
AI-powered PR is assisting businesses in tracking brand mentions, predicting media trends and creating engaging content. Whether you are writing a press release or finding the best journalists to pitch a story, AI is making PR smarter, faster and more effective. In...
The ultimate guide to AI video generators: 12 myths vs. facts
In today’s fast-paced digital world, video content is king. Whether you’re a content creator, marketer, or entrepreneur, producing high-quality videos quickly can be challenging. This is where a free AI video generator comes in, offering an effortless way to create...
Adverse media-screening AI’s role in enhancing compliance
Companies must follow an increasing series of regulatory standards as the rules keep changing. A main challenge for companies is anticipating risks that come from negative media or adverse events. Businesses from all industries depend on adverse media-screening AI...
Content & Media Relations
9 must-have AI tools for freelance marketers & PR consultants
In the 'Game of Thrones' cutthroat world of freelance marketing and public relations, staying ahead of the competition isn’t just about creativity, it’s about working smarter to get to the throne. Source Using every resource is also crucial to success. Today’s top...
AI in marketing and communications: 9 key ethical concerns brands face—and what they must do
Artificial Intelligence has become a cornerstone of modern marketing strategies. From personalized advertisements and automated chatbots to predictive analytics and customer segmentation, AI technologies enable marketers to optimize user experiences like never before....
5 steps to review existing articles on your blog for content updates
Blogging is one of the most effective ways to engage your target audience. It helps you publish content around relevant topics and attract the right people to your site. However, you can't publish blogs and forget about them. They require regular updates to engage the...