Why every PR pro should think like a content editor in 2025

Why every PR pro should think like a content editor in 2025

The world of public relations is modernizing at a rapid pace. In 2025, the lines between PR, content marketing, journalism, and digital media are more blurred than ever. With this convergence comes a critical mindset shift—today's PR professionals must start thinking...

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Crisis Comms & Media Monitoring

How to use competitive media monitoring to stay ahead in 2025

How to use competitive media monitoring to stay ahead in 2025

As it stands today, most of your customers and competitors are online. So, a bulk of competitor analysis can be done through competitive media monitoring.  This is especially true given the ongoing changes we’re witnessing in: Customer behaviors: According to a...

PR Tech & AI

8 ways AI-powered PR is changing B2B communications strategies

8 ways AI-powered PR is changing B2B communications strategies

AI-powered PR is assisting businesses in tracking brand mentions, predicting media trends and creating engaging content. Whether you are writing a press release or finding the best journalists to pitch a story, AI is making PR smarter, faster and more effective. In...

The ultimate guide to AI video generators: 12 myths vs. facts

The ultimate guide to AI video generators: 12 myths vs. facts

In today’s fast-paced digital world, video content is king. Whether you’re a content creator, marketer, or entrepreneur, producing high-quality videos quickly can be challenging. This is where a free AI video generator comes in, offering an effortless way to create...

Adverse media-screening AI’s role in enhancing compliance

Adverse media-screening AI’s role in enhancing compliance

Companies must follow an increasing series of regulatory standards as the rules keep changing. A main challenge for companies is anticipating risks that come from negative media or adverse events. Businesses from all industries depend on adverse media-screening AI...

Content & Media Relations

9 must-have AI tools for freelance marketers & PR consultants

9 must-have AI tools for freelance marketers & PR consultants

In the 'Game of Thrones' cutthroat world of freelance marketing and public relations, staying ahead of the competition isn’t just about creativity, it’s about working smarter to get to the throne.   Source  Using every resource is also crucial to success. Today’s top...

5 steps to review existing articles on your blog for content updates

5 steps to review existing articles on your blog for content updates

Blogging is one of the most effective ways to engage your target audience. It helps you publish content around relevant topics and attract the right people to your site. However, you can't publish blogs and forget about them. They require regular updates to engage the...