AI has already redefined efficiency. Now it’s transforming business strategy.
Marketers have always been fully aware of how their day-to-day lives would improve if they could reliably automate the more manual, repetitive elements of the job. But today, leading businesses are well beyond the stage of experimenting with generative AI tools and...
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Crisis Comms & Media Monitoring
The leader’s guide to managing COVID-19 panic
While it's not yet clear the extent to which COVID-19 will take its toll on our collective epidemiological, social, and economic health, it’s becoming very clear that people are frightened and businesses are preparing for down-side scenarios. If you are a business...
7 tips for prepping your PR firm for a coronavirus quarantine
Most of us have worked remotely, whether for an occasional home repair or as part of a regular schedule. Late last year, during a three-month office renovation, our firm experienced what it’s like to have the entire staff working from home. While the perks were many,...
Coronavirus crisis Q&A: PRSA Chair Garland Stansell offers insights for communicators
As you’ve seen, we’ve been featuring editorial from a variety of industry sources, and will be offering much more in the coming days and weeks about the coronavirus crisis, but we’re especially pleased to provide these comments from T. Garland Stansell, the newly...
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Content & Media Relations
AI investment is surging: Senior leaders seeing more ROI as hype continues to become reality—but they’re ignoring necessary infrastructure
The lofty promises of generative AI have been dangled in front of business leaders for more than a year, and the returns have been holding steady for some, but nothing like what they’d been led to expect by the enormous hype. But that ROI appears to be turning a...
AI-generated content in the news: New research finds nearly half of all business’ social media content will be created by AI by 2026
Brands and businesses around the world are enthusiastic about the potential of generative AI (GenAI) to enhance engagement, productivity, and cost savings, while simultaneously fostering human creativity, despite significant concern about the risks of disseminating...
‘Should I issue a press release?’ A modern look at the age-old question
As a professional communicator, one recurring question I hear more than any is, “Is this worth a press release announcement?” Much like other aspects of communications, the role of press releases in spreading news to the media has changed over the years. While...