Dark social and PR: What happens to your brand reputation in private channels
What comes to mind when you hear the phrase 'dark social'? Just like what you can discover on the dark web, dark social conjures images of eerily unusual people, things, or events happening on social media. But actually, it's just the act of sharing content pieces on...
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Crisis Comms & Media Monitoring
COVID communication—5 tips for handling internal dialogue during the coronavirus
The coronavirus is officially a global crisis, and it seems like its spread and ripple effects are becoming more concerning by the hour. For business owners and HR Directors, having the right plans in place has become essential for businesses to stay afloat during...
Coronavirus travel impact—75% of Americans surveyed will NOT cancel upcoming travel plans
A new survey of Americans with pending travel plans from HotelPlanner.com asked respondents about their plans to deal with travel in the midst of the global coronavirus outbreak. Of those surveyed, 84 percent had or currently have plans to travel within the next 3...
Coronavirus crisis’ consumer impact—new data on purchase decisions and behaviors
The coronavirus outbreak is creating unprecedented challenges for consumer industries of all shapes and sizes—from travel & tourism to dining & recreation, and whether for business or pleasure, consumers today are showing a reluctance to get involved in many...
PR Tech & AI
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Content & Media Relations
5 actionable ways that startups can amplify their content
As a startup founder, you know that producing content is crucial for your marketing strategy. However, creating content is only half the battle; the other half is making sure it reaches and resonates with your target audience. This is where amplifying your content...
The AI trust gap remains brands’ biggest consumer obstacle: 8 in 10 businesses say AI adds value, but 4 in 10 consumers are fearful about its future
Digital trust in all its forms has grown into a huge black cloud for brands and businesses over the past year, and AI, amid all its power and promise, is only adding fuel to that fire. Companies, as we know, have stopped at nothing to get Generative AI integrated in...
The top Generative AI concern for the remainder of 2024 is data security risk, say decision makers—what companies can do to protect data
Brands and businesses have had data-management problems since way back in primitive times (i.e., before AI), and the issue could potentially get much worse here in the modern age as the tech transforms business procedures—and new research from AI-augmented data...