
When uncertainty rises, credible communication matters more than ever
As we start 2026, many industries are operating in a state of extended uncertainty. Economic pressure, evolving regulations, workforce challenges, and rapid technological change have made it harder for leaders to predict what comes next, and harder still to...
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Crisis Comms & Media Monitoring
Consumer COVID forecast—majority of Americans believe stores should reopen in May
We’re all wondering when we can get back to some semblance of normalcy, and the recent news that coronavirus infections may be plateauing in hot spots like New York has consumers hopeful, according to the latest study from First Insight. The research found that an...
Companies rising to the COVID-comms challenge, but leaders need to be more transparent
Businesses are finally finding stable ground amid the COVID-19 pandemic, but a new study from consulting and communications firm Orangefiery finds that exec-level needs still persist. The research shows that while leaders have risen to the challenge of communicating...
5 Special Forces resiliency skills to guide leaders through the “unknown”
Night parachute jumps are a great test because they are a jump into the unknown. At the beginning, a night parachute jump looks like a subway car stuffed with people wearing 200 lbs. of parachutes, overstuffed rucksacks, weapons inside 4-foot padded duffel bags and,...
PR Tech & AI
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Content & Media Relations
5 powerful content marketing strategies to elevate your brand
In today's crowded media landscape, your brand cannot stand out through traditional PR tactics alone. The call for measurable results is more compelling now than ever before. The pressure on public relations professionals has never exceeded delivering legitimate press...
New study shows how AI will drive massive changes to market research in 2025, revealing 4 key trends that will reshape the industry
Leaving no stone unturned, AI continues its march through the nooks and crannies of business operations, and new research from experience management firm Qualtrics reveals a significant impact on market research in the coming year and beyond—showing that within three...
3 ways AI email assistants streamline daily operations for marketing and PR teams
There are many tasks that take a chunk of time and energy from marketing and PR teams. Things like following up with media publications, collaborating with influencers, and sharing campaign updates with a team member are time-consuming. Moreover, they also require...






