
The rise of micro-influencers in B2B PR campaigns
In B2B, nothing moves fast. Especially decisions. You’re not convincing one person. You’re building trust with an entire team of stakeholders, each with their own concerns and criteria. That’s why B2B PR has always had to work a little harder, and a little...
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Crisis Comms & Media Monitoring
What #MeToo reputation recovery can teach us about PR
The #MeToo movement has many faces. It’s a fight about consent, about gender relations, and about the ways money can act as a shield, but that’s not all. From a public relations perspective, #MeToo is about the power of an individual’s reputation and whether, having...
Ready, set, crisis! Getting everyone on the team ready
Everyone is talking about risk management and how the lack of being prepared can adversely negate the best marketing efforts if the right plans are not in place—but besides the plan, the right people are also important. When considering situations that could shut a...
Could a crisis be the best thing to happen to your business?
Did you know the Chinese word for “crisis” is made up of two characters—one representing threat and the other representing opportunity? This is worth remembering because every crisis, no matter how serious, allows a business the opportunity to enhance its reputation....
PR Tech & AI
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Content & Media Relations
Comms pros speak out on AI’s biggest challenges, saying the greatest obstacles to comms digitalization are human, not technical
Like the rest of the business world, marketing and PR leaders have been busily attempting to get AI incorporated into their operations so they can enjoy the productivity benefits that the tech has been dangling before them. But in this fast-moving effort, many are...
The state of generative AI today: New status report offers five priorities for organizational readiness on the road to revolution
Generative AI is the future of business, as we know. Its vast potential promises to redefine the contours of innovation, efficiency, and competitive advantage. But are brands and businesses ready? New research from business consultancy Guidehouse and CDO Magazine...
Podcast listeners pay more attention to ads than other media consumers
Unless they’re watching the Super Bowl, a great many viewers and listeners tend to tune out ad messages on TV, radio and other media with audio—and increasingly so in this age of hyper-skeptical consumers. But new research from digital audio industry resource Sounds...