The rise of micro-influencers in B2B PR campaigns

The rise of micro-influencers in B2B PR campaigns

In B2B, nothing moves fast.   Especially decisions.   You’re not convincing one person. You’re building trust with an entire team of stakeholders, each with their own concerns and criteria. That’s why B2B PR has always had to work a little harder, and a little...

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What #MeToo reputation recovery can teach us about PR

What #MeToo reputation recovery can teach us about PR

The #MeToo movement has many faces. It’s a fight about consent, about gender relations, and about the ways money can act as a shield, but that’s not all. From a public relations perspective, #MeToo is about the power of an individual’s reputation and whether, having...

Ready, set, crisis! Getting everyone on the team ready

Ready, set, crisis! Getting everyone on the team ready

Everyone is talking about risk management and how the lack of being prepared can adversely negate the best marketing efforts if the right plans are not in place—but besides the plan, the right people are also important. When considering situations that could shut a...

Could a crisis be the best thing to happen to your business?

Could a crisis be the best thing to happen to your business?

Did you know the Chinese word for “crisis” is made up of two characters—one representing threat and the other representing opportunity? This is worth remembering because every crisis, no matter how serious, allows a business the opportunity to enhance its reputation....

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