PR truism: Covering up a problem often leads to uncovering it
There’s an old adage that goes, “the cover-up is greater than the crime.” I don’t fully agree with it; it depends on what the crime was. But one thing that’s evident is that covering up a crime, no matter how big or small, will usually lead to extensive negative media...
Latest Posts
Daily PR Insights & News
Bulldog Reporter
Join a growing community of 25000+ comms pros that trust
Agility’s award-winning Bulldog Reporter newsletter for expert PR
commentary and news
Crisis Comms & Media Monitoring
Jussie Smollett incident shows why crisis comms plans are a necessity
Publicists are known for the saying, “All publicity is good publicity.” Well...I disagree. I would, instead, say, “All publicity has the potential to begood publicity.” That’s why PR professionals prepare crisis communication plans. Take Jussie Smollett for example....
How to learn and change from your brand’s biggest mistakes
No business is safe from a branding mistake. No matter how small or big they may be, every business is guilty of a misstep from time-to-time. However, the way you react to these mistakes is what makes all the difference. The American diner Denny’s offers a great...
Gucci’s sweater crisis perpetuates fashion PR embarrassments
It’s not all Gucci. After the fashion company’s latest gaffe, which saw the brand produce a sweater resembling blackface, Gucci will need to spend some time stitching up its image. The luxury brand has apologized, removed the sweater from store shelves and from its...
PR Tech & AI
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Content & Media Relations
Collateral damage along the road to AI adoption: New research reveals significant increase in customer-facing incidents in mad dash to deployment
As companies around the world raced to get Generative AI deployed across their operations last year, many wondered what the consequences might be to a largely uninformed and unprepared saturation of AI use. New research from digital operations management firm...
6 top podcast launch services to help develop your program
As you venture into the world of podcasting, getting started can feel overwhelming seeing the fierce competition in the podcasting landscape. Statistics show there are over 4.3 million published podcasts worldwide in 2023, up from over 4.1 million in 2022. Here’s an...
Beyond Generative AI: The next tech plateau combines three AI varieties into a grander version dubbed Insights AI—with unreal comms benefits
AI is of course bigger than just the Generative variety—and when communicators can learn to understand the bigger AI picture, new research from human insights AI firm Entropik finds a rich meta-analytical plateau awaiting that’s loaded with marketing and PR treasure....