9 steps for building an effective content calendar for your PR and marketing strategy
A content calendar is one of the most effective tools for managing a brand’s marketing efforts. It brings together every task—from web pages and blogs to social media posts, email campaigns, and ads—into a single, organized plan. With a content calendar, you will...
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Crisis Comms & Media Monitoring
How to build a PR crisis-management team—before crisis strikes
When a PR crisis hits, that is not the time to start building a response team. You need to have some of those key people in place when the crisis hits, so you can respond quickly and effectively before the situation escalates. To help you with that process, let’s take...
Jussie Smollett incident shows why crisis comms plans are a necessity
Publicists are known for the saying, “All publicity is good publicity.” Well...I disagree. I would, instead, say, “All publicity has the potential to begood publicity.” That’s why PR professionals prepare crisis communication plans. Take Jussie Smollett for example....
How to learn and change from your brand’s biggest mistakes
No business is safe from a branding mistake. No matter how small or big they may be, every business is guilty of a misstep from time-to-time. However, the way you react to these mistakes is what makes all the difference. The American diner Denny’s offers a great...
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Content & Media Relations
Media trends: Led by younger generations, podcasts are replacing traditional media consumption in all age groups
The media landscape continues to morph as a new report from strategic consultancy and marketing research firm KS&R reveals that traditional media is losing more ground to other sources as all generations, spearheaded by millennials and Gen Z, are increasingly...
AI is creating a tsunami of change in journalism: What does that mean for the newsroom?
In just the first two months of 2024, more than 500 journalists have been laid off at top publications, including the Los Angeles Times, The Wall Street Journal, Time, and Business Insider. While some publications are downsizing to protect themselves from the tides of...
Are marketers prepared for the AI revolution? Virtually all comms pros globally are using it to a degree, but full impact is still just a vision
Like nearly all business people, marketers and PR pros are testing the waters of generative AI extensively, and many are bearing the fruits of its productivity promise, but those looking ahead to the full potential the tech offers know that the automation AI has...