Your newsletter can have the most informative content in it, but if the visuals don’t align with the energy, then your audience will just scroll past it right away. Whether you’re announcing a launch or sharing a weekly content update, or just growing your community, great newsletters deserve stunning visuals.
But let’s not miss the fact that not everyone has the time to open complex software and design from scratch, or look for copyright-free images. That’s where an AI image generator helps you craft professional visuals for email campaigns with the help of AI.
Identify your newsletter’s visual tone
Before generating anything, first think about how your newsletter feels. Ask yourself what tone it sets. Is it for professional customers where you have to share memos, present thought leadership, or is it playful for simple community shout-outs?
Once you have a direction, it becomes much easier to decide the colour palette, type of illustrations and the overall visual set. You can create different templates for each mood and rotate them based on your newsletter content type.
Illustrate email sections using AI
Start building your header, the cover image or even the background visuals for each section in the newsletter using Dreamina. For this, you don’t need to spend hours. Instead, you only need to come up with detailed prompts.
Some prompt examples are:
- A floral-themed email header with blooming flowers and soft colors”
- Minimalist top banner with abstract shapes in pastel blue and beige”
- A vibrant illustration of a workspace with coffee, laptop, and plants”
Once you have generated it, tailor the image to fit your email layout:
- Use the expand tool to fit the desktop-width headers
- Adjust the aspect ratio based on your email builder’s limit
- Use the option to retouch so you can unify tones
- If you want to make small tweaks to your existing images, then you can try the inpaint tool to add or remove elements without tweaking the whole design.
Break sections with stickers and icons
Dividers don’t always have to be monotonous. You can use Dreamina’s sticker maker to design playful, minimal and thematic icons. With the tool, you can auto-remove backgrounds and convert icons into transparent images ideal for email use. You can layer them with the blending tool for a redefined, editorial look.
You can also make divider lines feel thematic, such as candy-cane style for December emails or floral for spring campaigns.
Every graphic campaign needs a logo
Custom tiles and mini logos are one of the most underrated parts when it comes to designing a newsletter. With Dreamina’s AI logo generator, you can create a dynamic visual logo for weekly picks, monthly posts and have distinctions in campaigns.
Then, you can pair your logo with AI text effects to generate headline graphics and label-style callouts. These can be great for pinning at the top post or using in the small sections of headers throughout.
Bonus: Seasonal variations, without the stress
One of the most useful things about AI-powered tools is that you can easily create a theme for your newsletter graphics based on the calendar without spending hours on the design. Whether it is a Valentine banner or the spring festival banner, you can combine stickers, edit logos, and you will have a customised newsletter for your campaign.
Employ visual hierarchy to lead the reader’s eye
If your newsletter is photo-heavy, then structure is just as important as design. Effective visual hierarchy makes it easy for readers to follow through with the content naturally, without being lost or overwhelmed.
- Begin with a striking header: Your introductory photo must draw in the eye straight away and provide a setting. Consider it like the cover moment of a magazine.
- Make strategic use of size and space: Larger size and darker color are more attention-grabbing, so keep your most valuable images near the top or in locations where you’d like maximum engagement.
- Create a visual rhythm: You can do that by alternating with different elements. Mix up big pictures with narrow stickers or icons created via Dreamina’s sticker creator to have the scroll journey active.
- Balance whitespace and imagery: Don’t overstuff your newsletter. Give breathing room between visual elements so each has a clear space to shine.
- Anchor every section using icons or micro-illustrations: These small details function as visual breadcrumbs, so your audience can easily follow along and see where they are in the email.
By intentionally layering your newsletter design, you create a path-guided experience through content, fueled by Dreamina’s design functionality.
Preview and A/B Test Visual Layouts
A beautiful design doesn’t guarantee success unless it resonates with your audience. With Dreamina’s tools, you can easily test different versions of visuals:
- Create A/B variations of headers with alternate image styles
- Test different CTA button graphics to see which clicks more
- Compare email engagement on different layouts (image-heavy vs. text-led)
This allows you to design based on data rather than guesswork, refining your visual strategy over time.
Checklist before you hit send
- Check the mood of the main header of your email
- Look for sections, and if they are visually distinct
- Double-check whether your icons and stickers guide the reader throughout the content
- Make sure that your logo is visible
- Optimise your graphics and make sure they are lightweight
Conclusion
The newsletter isn’t just about words, it is an extended branch of your campaign and the message that your brand wants to deliver. With Dreamina, you can have impactful designs that are beautiful and consistent in terms of graphics, so your brand stands out in professionalism.
From headers, sections, to icons, you can have the entire craft be prepared for you using simple AI tools that convert your text prompts into visuals.
