Managing a PR and marketing team involves more than just creative campaigns. It involves juggling hybrid teams, freelancers, and multiple projects, all while ensuring smooth workflows. This is where HR software becomes a vital asset.
Even for non-HR departments, the right tool simplifies employee management, streamlines payroll management, improves performance management, and automates attendance and leave management. However, with so many options available, how do you determine the right one for your team?
Let me explain why PR and marketing teams need these solutions and rank the five top tools to help you manage your workforce smarter.
Why PR & Marketing Teams Need HR Software
PR and marketing teams often collaborate with internal staff, freelancers, agencies, and contractors spread across different locations. Without proper systems, things like onboarding, performance tracking, and payments become time-consuming and error-prone.
Here’s how the right HR tool helps:
- Employee Management: Keep all team and freelancer data in one place.
- Payroll Management: Automate payments for campaign-based or hourly work.
- Performance Management: Track KPIs like media coverage, campaign ROI, or project milestones.
- Attendance & Leave Management: Coordinate availability, time-off requests, and remote work schedules.
Now, let’s talk about the five best HR tools that make life easier for PR and marketing leaders.
1. Software Finder
Software Finder isn’t an HR tool itself but an HR software marketplace that helps you discover the right platform for your needs. It’s a smart platform that matches you with the best HR software based on your team size, budget, and workflow. Think of it as your personal HR software advisor, saving you hours of research and costly trial-and-error.
Pricing
Completely free to use.
Key Features
- Curated database of top HR tools
- Expert reviews, side-by-side comparisons, and feature breakdowns
- Personalized recommendations tailored to PR & marketing workflows
Pros
- Saves hours of manual research
- Helps avoid overpaying for tools you won’t use
- Clear, unbiased comparisons
Cons
- It’s not an HR tool itself. You can discover different HR tools here.
2. Manatal
Manatal uses AI to make recruitment easier, helping PR and marketing teams find the right talent faster. It’s great for scaling agencies with global hiring needs.
Pricing
Starts at $19/user/month.
Key Features
- Recruitment automation
- Candidate scoring and social media sourcing
- Collaborative hiring workflows
Pros
- Affordable AI-powered solution
- Speeds up talent acquisition
Cons
- Mainly focused on hiring, not broader HR management
3. Recruit CRM
If your PR or marketing team frequently hires freelancers, interns, or contractors, Recruit CRM can help manage your hiring pipeline. It’s designed for recruitment-heavy workflows.
Pricing
Subscription-based, scalable for different team sizes.
Key Features
- Applicant tracking system (ATS)
- Talent pipeline management
- Basic performance tracking during recruitment
Pros
- Strong AI searches for a candidate matching
- Integrates well with Gmail and LinkedIn
Cons
- Recruitment-focused, not a complete HR suite
4. Superworks
Superworks is an HR platform designed with all-in-one features for small to mid-sized teams. It keeps basic HR functions like employee management system and attendance tracking simple and organized.
Pricing
Affordable customized plans
Key Features
- Centralized employee database
- Attendance and leave management
- Basic payroll management
Pros
- Easy setup, beginner-friendly
- Suitable for hybrid and remote teams
Cons
- Lacks advanced analytics for larger teams
5. Workday
Workday is a full enterprise-level HR and finance platform. It’s ideal for large PR and marketing departments managing complex operations across regions.
Pricing
Custom quotes based on team size and requirements.
Key Features
- Payroll management for global teams
- Advanced performance analytics
- Complete HR lifecycle support
Pros
- Highly scalable with robust analytics
- Strong compliance and reporting features
Cons
- Expensive for small teams
- Requires training to use effectively
Important Considerations While Selecting the HR Software for Your Team
When choosing HR software for your PR or marketing team, consider:
- Ease of use: Your team can operate it easily without any technical training.
- Integrations: Always ensure it connects with tools like Slack, Trello, or project management apps
- Flexibility: Can it handle freelancers, remote teams, and contractors?
- Core features: Make sure it supports employee management, payroll automation, performance tracking, and attendance/leave scheduling without being overly complex.
Not sure which tool to pick? Start with Software Finder, it filters out what you don’t need and points you straight to the right options.
Quick Comparison of the Top 5 Tools
Conclusion
The right HR software can transform how PR and marketing teams manage hybrid workforces, freelancers, and complex schedules. Whether you’re a small agency or a large in-house department, the right tool saves time on employee management, payroll processing, performance tracking, and attendance/leave management, so you can focus on creativity and results.
If you’re unsure where to start, Software Finder is your best first step. It cuts through endless options and helps you choose the most suitable HR tool without wasting time or money.
