3 effective PR strategies for niche businesses

by | Sep 28, 2020 | Public Relations

All businesses have the desire to be discovered by their target audience, but this can be easier said than done if they haven’t thought carefully about the most successful PR marketing strategies. Niche businesses provide products and services for specific audiences, and while this can be hard work to ensure your business is noticed, it is usually a lot more rewarding when it pays off.

A good PR strategy for niche businesses requires some critical thinking in order to maximize the success of any campaign, and this guide will give you all the information you need to succeed.

1. User-generated content

Regardless of the products or services you sell, it would always be worth producing user-generated content as part of your PR strategy. Doing so not only avoids content from being too over promotional, but it also introduces new customers to your brand without very little effort. As well as this, it also develops relationships with users who have a genuine interest in what you are selling.

Some of the best user-generated examples include using customer Instagram photos, YouTube videos, or even reviews. For example, bingo businesses rely on genuine reviews from players, because potential customers like to get a feel for their chances of winning and whether or not particular online sites are trustworthy when there is money being transferred. These comments are left on specialist review websites like www.bingositesreviewer.com, which is the perfect way to promote your business to this specific target audience.

2. Blogs

Now that more and more customers are choosing to shop online, it’s essential that niche businesses, in particular, have a blog on their website. This is the ideal opportunity to inform new customers about the products and services you sell, without being too overly promotional. Blogs are typically stumbled across during a Google search when entering keywords into the search engine and therefore, this is one of the best PR tactics to bring people’s attention to niche businesses.

Blogs should offer specific advice on topics related to the products and services available, while ultimately providing answers to any potential problems, as well as other interesting information on your industry.

Similarly, don’t be afraid to reach out to professional bloggers and journalists to write positive reviews of your company for their own publications. Ultimately, this is much more beneficial for your business, as customers tend to trust third-party platforms offering genuine comments on a business, rather than simply self-promotion.

3. Social media

Niche businesses in particular should heavily rely on social media as part of their PR marketing strategy. Users of social media don’t tend to shop on these platforms out of choice, however, if a post catches their eye while scanning their newsfeed, they may be interested in finding out more about the business. This is your opportunity to expose your knowledge and expertise related to your niche business, while also being able to connect with consumers on a personal level by using the correct tone of voice and creating discussions.

Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.