Although many small businesses tend to have smaller budgets in general, which means smaller marketing and PR budgets, implementing a campaign doesn’t have to be a challenge. There are many ways that smaller businesses can market themselves to their consumers without spending too much money.
Considering that many small business owners are already busy running their companies, there isn’t a lot of time to waste in researching and figuring out which strategy or tactic works best. Fortunately, there are some tried and true methods that generally work for businesses all across the board.
These strategies are quick to set up and don’t require a lot of resources—both in terms of time and budgets, which makes them perfect for smaller businesses.
Google business account
Creating a business profile on Google should be one of the first things that small, local businesses do, as it’s a very effective and free marketing strategy. With a listing on Google, businesses can show up on Google Maps, in the local sections of search results, as well as the Knowledge Panel for branded search results.
Additionally, if companies want to show up higher in the local search results or in Google Maps, they’ll have to optimize their profiles. That means verifying the ownership of the profile and updating it with relevant information regularly.
Social media platforms
Another way for businesses to create effective marketing strategies that don’t require big budgets or too much effort is to post and engage with the audience on social media platforms. The first step here is to establish a social media presence on behalf of the business itself. Then, all of the content and the profiles themselves can be branded to fall in line with the company’s image, to make the profiles recognizable to the consumers.
Then, on social platforms, companies are able to promote their blog posts to drive traffic to the company website, engage and communicate with the followers, request feedback through surveys and polls, and even create informational posts or infographics.
Using hashtags and tags
Through tagging any loyal consumers or brand advocates, and even similar companies or vendors, businesses can quickly and easily expand their organic social media reach. Through this strategy, they’ll be able to get in front of new consumers, grow their followers, and get more clients. The opposite also works very well, with the consumers themselves tagging the company on any relevant posts they share.
Business owners should note that another way to expand a company’s reach is through the universal social media cataloging technique—hashtags. Including hashtags in social media posts on Instagram, TikTok, Twitter, and LinkedIn is another way to provide resources for the consumers.
Additionally, companies can also create custom or branded hashtags. They can contain the company name or the name of a specific marketing campaign, and by using them. Custom hashtags make it easier for the company to share user-generated content and engage with the target audience.