4 critical steps to take when starting a public relations agency

by | Jul 23, 2020 | Public Relations

Starting a public relations agency will give you more control over your work schedule and help you achieve your long-term career goals. Some other potential rewards of running a PR agency include increased earning potential, better job prospects, and the chance to build a reputable brand.

That said, running a business is never easy, and setting up a PR company is hard work. Although, you should start to see the benefits if your business idea is well-planned and managed efficiently. On that note, here is some tips for starting a PR agency:

Plan your business

Creating a clear business plan is an essential task for every entrepreneur. Your plan will help you organize your business tasks and guide you towards your business objectives. It will also be used to demonstrate to external parties why your business idea is going to be profitable. This will help you gain valuable investment and support from lenders and investors.

Your business plan should be detailed and include information on factors such as business costs, market analysis, customer research, and details of your business such as name, etc. You should also create realistic financial forecasts and determine when your business is likely to break even and start making a profit. You can find a good selection of business plan templates online that can assist you when planning your business.

Calculate the costs

Pretty much every business requires money to set up and PR agencies are no different. You must calculate the costs involved with starting your business and have a clear indication of the total costs involved. For instance, you may need to hire a web developer to design your company website or pay membership fees for various trade organizations. You must also include ongoing expenses such as employee salaries, inventory, and marketing costs.

There are business calculators available online that can help you estimate the costs involved with running a business. Keep in mind that you may not make money from your business for weeks or even months. You must, therefore, have enough capital to cover your costs until your company starts turning over a profit.

Hire a skilled team

You may not require a team during the initial stages of your business, but you are likely to require support with your work tasks as your business expands. Your employees can make or break your business, so you must invest heavily in recruitment and focus on attracting top candidates to your company. You can help ensure that you hire the right employees by writing detailed job descriptions, creating a positive working environment, and following a strict vetting process. Skilled candidates can be attracted by offering job perks such as high salary packages and generous vacation schemes.

If you don’t have the budget to hire permanent employees, then freelancers can be a cost-effective way to get assistance with certain work tasks and projects, without the commitment of paying employee salaries. It also means that you only have to pay for the services being completed and you know the cost upfront. You can find skilled freelancers by searching on websites offering freelance jobs UK. These secure platforms allow you to post projects and hire professional freelancers with the skills and expertise to help you grow your business.

Decide how much to charge

Deciding how much to charge customers is a crucial step in your business plan. If you charge too much, then you risk losing customers to your competition and pricing yourself out of the market. Whereas, charging too little can undervalue your services and stop you from hitting your profit margins.

You must do thorough market research to help you determine what you should be charging and remember to take your qualifications and experience into consideration. You also need to consider how you are going to charge customers. According to getmustr.com, some of the most common pricing structures used by PR agencies include hourly rates, project-based fees, and retainers. These payments have various pros and cons, so you should investigate each option carefully and choose the one that is most suited to your business and customers.


Setting up a PR agency can be an exciting and profitable business venture for those with the necessary skills and qualifications. However, starting a business is a major commitment and you must be prepared to put in the work and resources to make your company successful long term. Use the above to guide you on your business journey and help you create a profitable and reputable PR agency.

Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.