4 fundamental tips for staying on your game and delivering great PR

by | Apr 30, 2019 | Public Relations

One of the most eventful careers that you can have is that of a PR professional. Your day-to-day tasks will consist of a range of activities which include telling positive stories and coming up with strategies for damage control. However, it’s a job that requires creativity, a good understanding of the brand you’re representing and current market trends.

Although there are many ways to get positive results when carrying out PR, there are some fundamentals that every professional could use. On that note, continue reading to discover some important landmark tips for effective PR.

Focus on relationship building

The first tip for effective PR is to focus on relationship building. Public relations are centered around communication, so you want to ensure you’re doing so with the right people. The types of people that you should be building relationships with include journalists, other local PR firms, and influential media persons. You can do so by thinking about ways to give as well as keeping in touch on a regular basis.

Encourage brand awareness

One of the primary objectives of any PR team is to ensure your clients are perceived positively in the public eye. To achieve this, you often have to engage in a number of activities and put out the right story in the media. This is another form of brand awareness as you’re not only improving the perception of the brand but also improving awareness simultaneously.

To improve brand awareness, ensure that their core values are bolstered throughout all media publications. It also helps when you have a consistent tone and storytelling style, so it makes identifying with the brand easier.

Consider corporate gifts

Another suggestion for effective PR would be to get a range of different corporate gifts made. These could be given to some of your media partners as a way of expressing gratitude or distributed at events. The good thing about corporate gifts is that they come in different forms and can be useful in everyday functions. If you want to make a gift that is different and will stand out, consider a custom magic 8 ball. These customizable gifts can be branded and come with customizable answers.

Use the best technology

These days, without technology, you’re unlikely to operate as effectively as you could. With that being said, think about the types of technology that could help you do your job better. One PR tech tool you should consider is Boomerang to help you respond to emails in a timely manner. Seeing as time management is so vital, you want to look for tools that will help you stay on track. Creating data-driven pitches is another idea, so consider Qualtrics to this end. What this tool does is provides you with currents as well as accurate data that can be used in your pitches, infographics, and any other relevant content

Public relations teams have an important role to play in the development of any personal or business brand. You need to equip yourself with the right tools and knowledge in order to get the results you want.

Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.