3 practical ways to improve your brand awareness

by | Jan 11, 2019 | Public Relations

Brand awareness is what allows the general public to know more about your business, its ideas, and mission. Marketing lies at the root of any brand awareness campaign or initiative, and there are a few specific approaches you can take to improve this endeavor.

In order to spread the word about your business’s products or services, you must have a strong website. Without an optimized site, your online presence will be non-existent, and this will hardly show you are a reliable and trustworthy brand. Given the widespread usage of social media, this is yet another area where your business can improve its relations with your target audience. Lastly, you can invest time in building strong influencer relations, as these individuals can further spread the word about your company.

1. Have a mission-aligned website

In order to raise awareness about your brand, you need a high-quality website where everyone can go to learn more about you, whether it’s customers, prospective employees, volunteers, investors, and so on.

It isn’t enough to create a site if it isn’t perfectly aligned with your organization’s mission. This is where getting assistance from experts comes in handy. Moreover, you must get the help from those that understand your goals.

As an example, if you currently have a charity, you wouldn’t want a corporate website design. You need sections that include volunteer recruitment, funding opportunities, and so on. As a result, you need to get help from a company that knows how to create a website that will engage with your specific supporters, such as how Charity Box offers web design for charities. Therefore, if you are a non-profit organization, hiring such professionals means your branding is on point.

2. Amp up your social media marketing

Social media is an incredibly powerful asset that companies can use to their advantage. There is a high chance that your target audience has an account made on at least one social media platform, if not several.

Thus, this is a good opportunity for your organization to get in touch with people and continue spreading the word about what you are doing. Similar to your website, you must be consistent with the type of content that you post on these platforms. Moreover, it is incredibly important that you engage with people on social media! Whether it’s through contests or giveaways, this is an opportunity for you to generate buzz about your brand.

3. Engage in influencer marketing and relations

There are certain individuals that have built a brand for themselves as an influencer. As a result of their large following, it would be beneficial for your brand to partner with these people in order to reach their audience. The key reminder here is that you must build strong relationships with these influencers in order to work together in the future continuously.

If no one knows about your company, how can they possibly use the products and services that you offer? This is where brand awareness is key, and there are a lot of different ways that you can achieve this. The examples mentioned here are only a few steps you can take, and while there are more, the key is to consistently work at it and push your content forward.

Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.


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