Your retail brand needs an app. There, we said it.
Why? Because U.S. consumers who use shopping apps tend to use them quite frequently—according to new survey data released by Visual Objects, a global portfolio website that showcases work from top creative firm, more than one-third of people (35 percent) use shopping apps between two and five times a week, while 28 percent use them at least once a day.
Visual Objects’ data supports findings from another survey, which found that the number of retail apps on the average smartphone doubled within the last year—up to four total. As more people download shopping apps, the more likely these apps are to occupy people’s time.
Most popular shopping apps
When people use shopping apps, they’re most likely to use an app from mass merchant retailers like Target, Walmart, or Costco (81 percent), pure online retailers like Amazon or Overstock (77 percent), or apparel retailers (79 percent).
The most popular shopping apps offer a benefits-driven and frictionless path to purchase.
To capitalize on the shift to mobile app shopping, businesses must offer an efficient and rewarding mobile user experience (UX) that compliments the larger omnichannel experience. Retail apps should work seamlessly with other purchasing channels, such as the mobile web and brick-and-mortar stores.
Retail apps used most frequently at home
People use retail apps to add value and convenience to their shopping experience: Nearly 80 percent of people (79 percent) use shopping apps when they are at home instead of on the go or in another store, Visual Objects’ survey found.
Shopping apps allow consumers to browse goods and services in the privacy of their homes before making a purchasing decision. However, apps without fixed product offerings, such as apparel apps and convenience store apps, are less likely to see habitual in-home use.
The apps that see the heaviest in-home use are pure online retailer apps (92 percent), mass merchant retailer apps (81 percent), apparel apps (79 percent), and convenience store apps (62 percent).
Visual Objects surveyed 501 smartphone users who use retail apps at least once per month.