4 reasons why branding is essential to your PR strategy

by | Feb 18, 2020 | Public Relations

Branding is one of the first things people see when they view your company. This image offers consumers insight into your business message, and in some cases, it can become a household name. So getting it right is essential.

When you have created your branding, the next step is to marry it with an effective PR strategy to secure your brand image and reputation. To make the most out of this aspect, PR and branding should go hand in hand—here’s why:

1. Streamlined communication

Good branding is an essential aspect when you need to communicate your brand to other businesses and press. If you have a streamlined and open communication channel with your PR partner, there will be a fluid transaction of information, which reduces any issues with miscommunication. Branding also provides the press with your identity so they can immediately determine whether you fit their publication or story requirements without having to question the technicalities extensively.

2. Brand image

Brand image is essential for your PR strategy as it uniquely describes your message in a split second. To harness this, PR partners need to ensure your message showcases your values and the story behind your business. Other aspects of image also come in the form of the tone of voice. Developing this alongside your PR efforts is essential for your partner talks to others about your organisation. Keeping it consistent and on-brand ensures everyone is on the same page at all times.

3. Improving reputation

PR and branding go hand in hand when it comes to controlling your brand message. These aspects help you to positively persuade consumers and ensure that no assumptions are made about your company. By managing these aspects, you have a handle on reputation management and averting crisis if it pops up. Building a trustworthy brand message and working together with partners ensures you control the narrative.

4. Building trust and transparency

A significant part of building trust and transparency is ensuring you have a reliable product or service that stands out above the rest on the market. Customer care and consistency are also critical, and this includes every aspect of your business, from management to the shop floor. Everything from choosing your company workwear to how you deal with complaints on the phone build up a picture of your business and how you treat customers.

Consumers remember experiences and something as simple as recalling confrontation with someone in your brand uniform to having a dispute on the phone sticks in their mind. Many people, especially in today’s uncertain economic climate, can be skeptical about brand intentions, so it’s vital to portray a responsible image to gain trust.

Before you start your PR efforts, ensuring your branding is precisely how you want it; is vital for success in this area. Branding plays an essential role in how consumers look at you, so marrying this message with your company values will help you increase success in the long run.

Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.