4 ways consistent blogging can boost your company’s PR

by | Nov 7, 2017 | Analysis, Public Relations

Communication between your company and your customers is crucial. Although social media has come a long way and has helped many companies with their PR, there are many other ways you can connect with your customers.

For example, regular blogging has proven to be effective—81 percent of companies now consider blogs to be “useful,” “important,” or “critical” to their public relations and marketing.

Set up your company blog if you don’t have one

It might be that you have a company blog, but it isn’t used that often. This is a shame because there are so many benefits to posting regular content. If you don’t have a blog, you can add one to your existing site and make it a regular feature. If you prefer, you can choose to have a separate blog site that just deals with news and issues within your industry. All companies can achieve this by using Best Web Hosting or similar sites; you will want a blog that’s both useful in content as it is reliable in uptime. It also means that you won’t have to worry about running the site, just posting content.

Post blogs regularly

To keep your readers interested and built a steady stream of clicks, you need to post on your blog regularly. Even companies that blog around 1-2 times per month sees a 67-percent rise in their sales compared to those that don’t blog at all. That is why you need to make sure you are consistent with your posting. It also helps to post on other sites as well as your own; if you regularly publish articles on other websites that your customers use, it will encourage them to visit your blog site as well. It can also coax other customers who have never shopped with you before.

Remember to link to your products

When writing your blog posts, remember that many of these readers will also be returning customers. If you can tie-in a product to your blog post, then this will encourage people to click through to take a look. When you consider that up to 70 percent of customers say they are influenced about what they buy from blogs, you can see why adding your brand and your products to your blog can help your company and improve profits.

Promote your blog

It is important that you promote your business blog as you would any product you sell. Not only are you helping to spread the word and your brand by doing so, but you are also helping people to find your blog. You may get new customers as a result of them clicking on one of your blog entries, so don’t be afraid to sell it as much as you can.

It is worth investing some time and effort into setting up and running a regular blog site, especially as many people now read a lot about the world through blogs. Ensure it is user-friendly, full of rich content and offers your readers something of value.

Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.


4 reasons why a crisis communication plan is so important

4 reasons why a crisis communication plan is so important

As negative headlines begin to dominate news outlets, social media buzzes with speculation, and phones ring incessantly with concerned stakeholders from an organization engulfed in crisis. The situation starts threatening the company's reputation, financial stability,...