4 ways PR generates great brand exposure

by | Jan 22, 2019 | Public Relations

Public relations is about maintaining your public image so that you’re portrayed in the right light. Many businesses even have a dedicated team that works around the clock to make sure the right content is published. In addition to this, at times they also do damage control when the company gets bad press.

Nevertheless, PR helps to keep you in the spotlight, which is something that every business should be aspiring to do. If your brand has thinking about boosting its PR activities and needs some convincing, see how PR is great for brand exposure below:

Positive press

You can’t always control what kind of things are being said about your brand, but you can feed the public with more positive news than negative. PR helps you in this respect as you can get positive press by sharing stories about the good things that your brand is doing.

If, for instance, as part of your corporate responsibility, you’re helping to feed the homeless, then you can share information about that on platforms where your audience is likely to be. This gives your brand positive exposure, which, hopefully, will outshine any negative exposure out there.

Value for the money

Another reason that PR can be great for brand exposure is that it could give you value for money. It is said to be relatively expensive, but if done effectively, you could see an impressive return on your investment. However, to measure the return on investment of public relations, it’s important that you agree on measurement goals upfront.

You also have to give it time and understand that sustained commitment will give you the results you want. However, you should couple your PR efforts with digital marketing to create brand exposure too. If you visit www.caffeinemarketing.co.uk, you’ll find a range of services such as SEO, marketing and web design that you can explore.

Ultimate word of mouth

Word of mouth is said to be the best form of marketing, and through PR, that’s essentially what you’re getting. As mentioned above, you’re circulating true and positive stories about your brand which can help shape your reputation and perception. A well-planned PR strategy can spread the word about your business quickly and do wonders for your business.

Makes you more social

This is the era where social platforms are reigning, and for this reason, many businesses are moving in that direction. PR is a way or making your business more social. If the PR professionals that you choose are experts at digital, then they are more likely to create the types of noise and social interactions that you want. This can help with awareness and virality which are two things every successful brand should have.

PR has been around for some time now and that must be because it works. It’s a powerful tool that can be used to grow your brand and leave a positive impression on your target audience. On that note, hopefully, you’re convinced to embrace PR moving forward, as a result of some of the reasons mentioned in this article.

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.


ICYMI: Bulldog’s most popular posts from June

ICYMI: Bulldog’s most popular posts from June

With the COVID crisis still raging, June also saw the renewed Black Lives Matter movement and social justice protests take off following the killing of George Floyd by police in Minneapolis on Memorial Day, and brands were once again challenged to take a stand on the...

When is it appropriate to take risks as a PR agency owner?

When is it appropriate to take risks as a PR agency owner?

Risks taken in business involve decision making and good old-fashioned hard work. Running a consistently growing and thriving business for the past six years, I’ve realized the importance of taking risks in order to achieve success. However, I understand it’s not easy...

5 public relations tips for health and fitness products

5 public relations tips for health and fitness products

It can seem like every other day there is a new health or fitness product in the news either being launched or being rocked with scandal. Navigating the market as a health and fitness brand can be challenging, and knowing how to keep your public relations on point can...