5 new tech tools to help your business engage modern consumers

by | Oct 2, 2020 | Marketing, Public Relations

We live in a very technologically advanced age. The technologies that we have available at our fingertips have helped to make lives across the country (and around the world) easier. Not only do these developments benefit individuals, but they also benefit businesses large and small.

The benefits of technology for business owners are numerous. Not only do these tools make running your business easier, but consumers want to work with brands that are more accessible and easier to navigate. If you’re looking for ways to help your business operate at its best, here are five technologies to consider:

Productivity apps

To achieve success, your business and employees should be as productive as possible. Monitoring productivity used to be a challenge. Today, however, there are numerous productivity apps to help your business function at its best. A great calendar app is essential for almost every business. A time tracker app can also be incredibly helpful. You may even find some industry-specific productivity tools like construction daily report apps.

Contactless payments

Many people these days are paying with debit and credit cards. What’s easier than swiping a card or inserting a chip into the reader? What about tap and pay, or mobile wallet apps? With fewer and fewer people carrying cash, cards are becoming the new norm. While mobile wallets and other forms of contactless payment have been around for a few years now, they’re becoming increasingly more popular in today’s post-COVID world. Customers can tap a card or hold their phone over the card reader to process the payment and be on their way. Additionally, providing more payment options for your customers allows them to pay using a method that’s most comfortable for them.

Password management tools

While technological advancements have done some pretty incredible things for our world, they’re not without risk. Hackers constantly look for ways to exploit systems and gain access to sensitive information. They actively seek to break through security measures to steal passwords, credit card information, customer information, and more.

Protecting your information is crucial. Along with implementing the latest security measures (such as antivirus software), you should also be using strong passwords. Not only that, but you shouldn’t be using the same passwords for different networks or sites. While this can be inconvenient, it’s crucial for the protection of your business. If you have trouble keeping track of several passwords, a password manager can be a lifesaver. You’ll be able to generate more complex passwords (making it harder for hackers to get into your systems) and you won’t have to worry about trying to remember them all.

Customer relationship management

Customers are the lifeblood of any business. You wouldn’t exist without them. Customer relationship management (CRM) tools allow you to keep track of your customers, locate new ones, and market effectively. These tools can help you do everything from keep track of customer contact information to develop specific marketing strategies. Some CRM tools even enable businesses to pool customer data.

You can use the tools to monitor what customers are buying and provide them with more personalized experiences. When you’re able to give them what they need (rather than advertising or offering things that make no sense for them), they’re more likely to come back.

Chatbots

Customers deserve exceptional customer service. The problem, however, is that you can’t be available 24/7 to answer phone calls or emails. You work a set number of hours each day. You likely have a family and other responsibilities. Your customers need you, though.

Enter chatbots. These computer assistants are available when you’re not to provide incredible customer service. Not only that, but you also don’t have to worry about trying to employ people around the clock to answer customer inquiries. While the bots can’t do everything, they can provide a substantial amount of assistance when humans aren’t available, allowing you to serve your customers no matter what time of day (or night) it is.

Technology is more than just a convenience. It can also help your business run at its best. If you haven’t implemented these technologies yet, now’s a great time to look into them and see if they’re right for you.

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Brett Clawson
Brett is a 43-year-old father of 2 boys with a degree in Business Management. In his free time, he enjoys learning about emerging business trends and writing about how to incorporate them into new and existing businesses.

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