If you’re running a website, company, or blog, you must be able to understand and utilize white hat link building. White hat SEO (Search Engine Optimization) methods will help grow your customer base while staying on the good side of search engines, like Google, unlike black hat or grey hat link building.
Using black or grey hat link building could seem like an attractive prospect for fast growth; however, their outcome is achieved by exploiting website and search engine loopholes, which could result in disastrous consequences, such as low ranking, fines, or even having your site blocked entirely.
So, here are five tactics you can use to create long-lasting and natural growth by ensuring you rank highly on search engines using safe, tried, and tested white hat link building methods.
Create a blog to promote your content
If you’re operating a business without running a blog alongside it, you could be missing out on an easy way to create white hat backlinks. With a blog, you can create your own content, then use internal links to share more of your content with your audience.
Interact with other blogs
You can also use your blog as a platform to build relationships with others in your niche. Often linking to others’ content will reward you with backlinks in return. Also, another way to interact with other blogs is to guest post.
Guest posting consists of getting blog posts written by you to be featured on other blogs. Look for sites within your niche that have strong exposure, and being a guest blogger for those sites can result in easy backlinks for yours.
Create sharable infographics
An infographic is simply a way to share data or information using visuals. Infographics are incredibly popular because they give the reader all the information they need in a digestible and stylistic way.
As infographics are super easy and convenient to share, they’re a fantastic way to drive traffic to your site. If you are not sure where to start, consider using an infographic template to get the ball rolling.
Use white hat backlinks
White hat backlinks are one of the most influential factors in how your site will rank among search engines. Ensure any content you post contains links to other relevant, top-quality sites that will interest your audience.
Ensure you’re optimized for mobile
‘In the US, mobile search is roughly 58 percent of overall search query volume’ – Hitwise.
This statistic means over half the traffic coming to your site is likely coming from a mobile, so if it’s not optimized to be mobile-friendly, your ranking could suffer dramatically.
Before opening your site to the wide web and posting anything, consider how your website looks when being accessed from a smartphone. All your content needs to be smooth running and shareable, no matter how it’s viewed – lest your viewers get fed up and leave your site in frustration due to faulty appearance, awkward layout, or slow loading times.
Ultimately, white hat link building is incredibly important and could make or break your business. It’s no use having great, high-quality content that doesn’t have an audience, so ensure you act on these five simple tips today.