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6 comms strategies for reaching more customers

by | Aug 9, 2021 | Public Relations

It’s every business’s goal to reach more customers. After all, that’s what provides higher profits and a better overall brand image. So, how do you go about doing it? The good news is it isn’t as difficult as you’d think, despite the amount of competition out there. Whether you are a brand new business or you’ve been in the game for a while, here are six ways to reach more customers.

1: Network on business trips

While this digital age has made online marketing a must, that doesn’t mean you should push in-person connections to the side. That is where networking and business trips come into play. Whenever you or your employees spend time connecting with other brands and businesses away from home, attend as many events as possible in order to connect with a wider audience.

Before going on business trips, plan your introductions, figure out the audience in that location, and, of course, make sure you’re organized by planning the entire journey. That includes researching nearby restaurants and booking your airport parking in advance with Parkon.com.

2: Post on social media platforms

Social media is an excellent way of reaching a wide range of customers. With over seventy percent of people in the states using at least one form of social media, it seems ridiculous not to utilize it! It’s more than just setting up a profile on each platform, though—you must post consistent and relevant posts to engage more people and help new customers find you.

3: Use SEO

Search engine optimization is a way of increasing the amount of traffic to your website by optimizing it. There are various ways you can do this, including analyzing your website data, using quality backlinks, and posting engaging content. By doing this, you increase your chances of your site appearing at the top of search engines, which in turn brings in more interested customers.

4: Do giveaways

Who doesn’t love free stuff? By hosting giveaways that ask for reposts on social media sites, not only will you engage more people, but you’ll engage the right kind of people. While not everyone will win a prize, more people will become aware of your brand and interested in what you sell.

5: Improve your website

Having a website is crucial for reaching more consumers, but if the site takes longer than five seconds to load and has a confusing layout, those potential customers will soon click off it. For this reason, you must make your website as user-friendly as possible. That doesn’t just mean making sure it’s easy on the eye (although that is part of it), but it also means making it mobile-friendly, ensuring the links are easy to find, and avoiding long chunks of text that nobody will read.

6: Identify your consumers

The most important step for reaching more customers is first identifying who they are. Otherwise, you run the risk of spending all your marketing budget trying to engage people who would never be interested in your product. So, make your priority the identification of your consumers and then take it from there.

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James Daniels
James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.

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