6 strategic tips for next-level real estate PR

by | Jun 14, 2019 | Public Relations

Competing in the real estate industry can feel like an overwhelming thing to do at times. However, if you have a plan for a compelling PR strategy, you can really outshine your competition. As long as you are willing to be patient and continue working hard, you will be one of the greatest realtors in your area.

Maximize your use of social media

If you are not using social media in our modern digital age, you are missing out on a lot of great opportunities for connections and publicity. Creating a strong social media following is going to be a great way for you to get your name out there and promote your properties. Once you have built up a following in your local community, it will be easy for you to show off your best properties and get a great response for events like open houses. Building a YouTube channel, adding friends on Snapchat, tweeting on Twitter, and posting pictures on Instagram are all great ways of creating buzz for your properties.

Use professionals for photography and videography

When you are trying to get a property sold, you need to make sure that you are using only the most professional looking media. This is why hiring a professional videographer or photographer can be a great investment. With top-of-the-line images and videos, you will be able to attract quite a few more buyers than if you were just taking pictures on your phone. Real estate photographers and videographers have years of experience working with just about every type of property. They will know the right angles to photograph and film your properties in order to get the very best pictures and videos possible.

Play up all of the great features of your properties

It is important to really play up the features of a home in order to get potential buyers interested and excited about your properties. For example, if your property has home automation, you need to make a big deal about it. These are the things that are going to get potential buyers who want to take tours of your home. Play up the big kitchens, backyard pools, and huge walk-in closets. The more you’re are able to make a home seem desirable, the better off your selling experience will be.

Learn how to create a personal brand

Creating a personal brand is a great strategy if you want to be a successful Realtor. There are many examples in real estate of individuals who have become well known as an expert in their area. Building a personal brand can be easy if you are patient. While this might take a great deal of time to become an expert in your area after creating a personal brand, the payoff will be worth the wait. There are very few things in real estate that are as valuable as your reputation.

Network as much as you can

Going to cocktail parties, hanging out on the golf course, and being talkative at neighborhood barbeques are all great ways to meet new clients and potential partners. The more you are willing to work on your networking skills, the better your career will become. There are also professional meetups in most areas where you can meet other real estate professionals who might be a good fit for partnerships in your career.

Utilize your warm market

You will be surprised at how beneficial your warm market can be. There are most likely many of your friends and family members who are in the market to buy a home. Also, your warm market can help introduce you to leads that could pan out in the future.

Having a great PR strategy as a realtor can make all of the difference in your career. You will need to think on your toes when you are working in real estate. This is a fast-paced, ever-changing industry that you will need to adapt to on a regular basis.

Jeremy Sutter
Jeremy Sutter is a freelance writer and former mobile marketing manager at Adobe.


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