6 tips for business success with online marketing

by | Mar 28, 2018 | Marketing, Public Relations

Business success in 2018 and beyond is extremely dependent on internet presence. That’s why it pays to have a solid online marketing plan.

The tips presented here will help give your company an extra boost in the right direction.

1. Make sure you can be found by search engines

Nobody is picking up a phone book to find out about your business. They are simply using Google and not looking beyond the first page of results. That’s why SEO (search-engine optimization) is crucial. If potential customers cannot find your company site on the first page of Google for a range of relevant search terms, then few people are going to see it.

2. Make your company website look attractive

If your website is getting a bit dated, then it’s time for a makeover. This page will be the first point of contact for many customers, and first impressions count. Photos, videos, and elements that encourage interaction are all ideal.

3. Develop content

When it comes to having an online presence, content is king. Your company site should have a blog with regular updates. There should also be quality landing pages and even a FAQs section. The more information you can cram into your site the better. Doing so will also be good for SEO purposes.

4. Utilize social media

Everybody is on Facebook, Twitter, and Instagram, which is why you should be using these outlets to connect with potential customers. Make sure your business has professional accounts for each form of social media. If your business is big enough, then you may even want to consider hiring somewhere to manage these accounts specifically.

Remember, social media marketing is crucial for driving sales and developing your brand.

5. Tailor to your audience

It’s important to determine who your primary customer base is and tailor content to their interests. While your company may have a diverse customer base, try and hone in on specific demographics. If some of your customers are stay-at-home mums for example, then consider creating a video and posting it on Facebook. The video should demonstrate how your product/service could solve an issue specific to their situation.

6. Hire the right professionals

SEO, IT, social media marketing, and website development—it can all get a bit overwhelming. That’s why it’s important to hire the right talent to assist you. Don’t go crazy by trying to juggle everything yourself.

Just remember, it’s important to lock down exactly what team members you require. Have a read of a job descriptions wiki so that you can get an idea of what skillsets various professionals have, as well as the scope of their education.


Every company is battling it out for an online presence. This means that to stay competitive, it’s important to pay attention to all aspects of online marketing. Chances are the majority of your customers are going to arrive via the internet, and hooking them in is the first step. Good luck with your online marketing campaign.

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 17 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richard.carufel@bulldogreporter.com; @BulldogReporter


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