7 key tech trends for surviving the Digital Transformation

by | Apr 6, 2018 | Public Relations

Every new technology has the potential to affect how we do business. Digital Transformation is upending business—and companies worldwide are feeling the pressure to advance their tech prowess to the forefront.

One of the greatest risks of this new era is the technological lag that threatens business competitiveness. In this context, digital marketing firm Adext provides the main trends for companies so they can maintain—and increase—their competitiveness:

1) Big data to power an intelligent system

Data is something that all companies have, and their most important resource. Big data was created to analyze and manage the huge amount of digitally-available information, whose primary objective is to make smarter decisions and more accurate predictions for companies.

2) Machine learning will make great strides

Also known as automated learning, machine learning is expected to be consolidated as a tool that helps companies obtain a greater commercial value and benefit from the data they already own.

So, in addition to ensuring the collection and storage of vast amounts of data, it’s important to know how to use them, group them in clusters and create projective learning models by developing algorithms that make the interpretation and benefit from the available information possible. This will help you detect similar behavioral patterns and make more accurate predictions.

And this doesn’t necessarily mean that you must be the one that creates these learning models for each area of the company. Rather, what’s important is making sure that your company: 1) hires specialized suppliers or 2) acquires tools that use big data and machine learning in their processes.

3) Artificial intelligence as the key to business breakthrough

Quintessentially, this is the tool of the New Age. Artificial intelligence aims to emulate human behavior (the ability to make decisions, learn, comprehend, develop language and communicate interpersonally, etc.) and even improve it (cognitive computing). In fact, many of the other trends only make sense or work thanks to AI.

Developing intelligent systems that can run independently and self-adapt will be an important goal for technology experts and suppliers. Investments in AI made by organizations should focus on arranging and integrating data, creating algorithms, selecting training methodology, and creating models.

The International Data Corporation (ICD) predicts that 50 percent of development teams will incorporate cognitive abilities in their applications in 2018.

4) The sudden use of blockchain

Cryptocurrencies took their first steps. And developers are starting to find new ways to use them outside of finance. The possibility of creating easily distributed, public, and resistant databases is definitely gaining attention. Blockchain technology will transform the way we store and manage data, creating a database that will be lightyears ahead of the current centralized models.

5) Edge computing, the new cloud

Within this context, IT experts seek to create the most diverse and advanced artificial intelligence capacities in a platform environment on the open cloud. Edge computing was created to revolutionize the traditional idea behind the cloud. It refers to the power of data processing around a network, instead of handling it in a cloud or central data repository.

Each link in the chain operates independently and is able to determine what information should be stored locally and what should be sent to the cloud for its later use.

6) The Internet of things will continue to take the lead

The Internet of things has been one of the most popular terms over the past few years in the technology industry. It refers to the networking of all kinds of things through the Internet. It aims to make devices communicate with each other and, as a result, become more intelligent and independent.

For example, watches are no longer used solely to display time, they can also connect to the Internet, exchange data with external servers and respond to the information they receive from the sensors and servers.

7) Cybersecurity, first and foremost

Safeguarding a company’s data and information has become an indisputable priority. Protecting information and keeping it far from any possible attack is very important. That’s why cybersecurity is one of the fastest growing areas in the Information Technology Sector.

It incorporates a set of tools and tech solutions dedicated to protect information assets in a digital format. Cybersecurity will be necessary for all the trends above, as well as how they interact with each other.

A lack of security negatively affects the major data systems, which is why cybersecurity cannot be left out of this list.

For more information, please visit this article.

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richardc@bulldogreporter.com; @BulldogReporter

RECENT ARTICLES

7 leading metrics to measure the success of your PR campaign

7 leading metrics to measure the success of your PR campaign

Can you believe that about 82 percent of PR professionals had no idea how to measure and evaluate their campaign’s ROI not that long ago? Yes, measuring PR campaigns is tricky, but you can't ignore this process if you want to succeed with your PR endeavors. PR...

ICYMI: Bulldog’s Top 10 most popular posts in March

ICYMI: Bulldog’s Top 10 most popular posts in March

For the first time ever, Bulldog was out of commission for much of the month (and thanks for all the well wishes I received, my family is safe and healthy). But we managed to make a pretty big splash upon our return, getting back in the groove with some terrific...

The vital role of social media in your timeshare PR strategy

The vital role of social media in your timeshare PR strategy

A public relations campaign for the timeshare industry needs to use a variety of communication platforms. Timeshare customers make up a diverse demographic, and it's important to reach them where they are. Your B2B public relations, for example, might include media...