9 effective SEO tactics for optimizing your website

by | Feb 11, 2021 | Public Relations

Are you struggling to get the desired traffic and conversions from your website, despite making your best efforts? Chances are that you might be missing some key SEO aspects and need to optimize your website to change that.

So, how can you optimize your website for more traffic and conversions? That’s what this post is all about. In this post, you will learn 9 of the most important SEO hacks to optimize your website to improve your rankings, traffic, and conversions.

Let’s get started:

1. Be thorough with your keyword research

The first rule of SEO is keyword optimization and, for that, you need to conduct thorough keyword research first. Basically, search for keywords in your niche that you can effectively target through your website content.

If you have a blog, then use this keyword research as the basis for selecting the most relevant topics to write about.

How can you conduct this keyword research? You can use keyword research tools for SEO that can make the process easier. You simply have to enter a term or a primary keyword and it will give you a list of related keywords.

Choose the ones that are most relevant to your business and that you can realistically rank for and move to the next step.

2. Create great content based on those keywords

Once you have a list of keywords that you want your website to rank for, it’s time to actually create content on those keywords. You can select a topic for each keyword and create high-quality, relevant content on that topic.

Do some research and see what other content is available on a topic and then try to create better content than that to improve your chances of ranking high. Also, optimize your content and maintain a good keyword density to get the best results.

Follow the same process for every piece of content that you publish on your website and create content that matters. If you have old content, you can update and optimize it to improve your rankings.

3. Take care of on-page SEO aspects

On-page SEO refers to making changes on your website that can help search engines understand and categorize your content better. These include changes like adding optimized meta descriptions and titles.

Here’s a quick on-page SEO checklist to get you started:

  • Use your target keyword within the first 100 words, on each page
  • Make sure that at least one subheading has your target keyword
  • Link to high-authority external sources
  • Shorten your page URLs and add your target keywords there
  • Use your target keyword in meta titles and descriptions
  • Optimize your content for search intent

These are just some of the many on-page SEO aspects that you should consider when optimizing your website for search engines.

4. Optimize website speed

The next tip on this guide to optimize your website is to improve your page-load speed. For that, you can first audit your speed by using Google’s speed test tool.

If you see that your website speed needs improvement, here are some tips to do that:

  • Make sure that your images are not extremely big in size
  • Remove any unnecessary images or videos
  • Use a content delivery network
  • You can also use caching to save temporary files
  • Minimize the use of redirects

Follow these tips and improve your website speed. You can also use a good hosting provider to ensure that you get the desired website speed.

Why should you do that? Because people don’t wait around for a site to load and will immediately leave if a page does not load instantly. This will affect your website performance metrics like bounce rate and will signal search engines that people are not finding your website relevant. This, in turn, adversely affects your website rankings.

So, improve your website speed for the convenience of your website visitors and to avoid giving wrong signals to search engines.

5. Build quality backlinks

This is an off-page SEO technique where you post content on other websites to get a link back to your website. It helps you reach new audiences and direct traffic from other websites to yours.

However, you should make sure that you build only good-quality links, which means that your backlinks should come from relevant and anchor texts so that people get exactly what they came looking for. Add a link to your website only in places where it is relevant.

Also, choose authoritative websites to build backlinks and that will improve your website’s credibility as well.

6. Make your site mobile-friendly

This is probably one of the most important aspects that you need to look at when you optimize your website. Your website visitors should be able to view your site using any device and can transition from one device to another seamlessly.

This is important because a lot of search traffic now comes from mobile devices. So, use a mobile-responsive website design and make sure that your web pages render well on different devices.

7. Add relevant CTAs to your web pages

Till now, we have talked about how to optimize your website to increase traffic and search engine rankings. However, this point is more about how to get more conversions when you do finally get enough traffic.

The most important aspect of optimizing your website for conversions is to add CTAs to all your pages. Your CTAs should be clearly visible and compelling enough to make people want to click on them.

8. Create high-converting landing pages

Creating optimized landing pages is a strategy that helps increase both traffic and conversions. If you create optimized landing pages targeting different keywords, you will get more organic search traffic.

And, if you design your landing pages well, you can convince your website visitors to take the desired action by clicking on a CTA. So, pay special attention to the design of your landing and make sure that they are optimized for conversions.

9. Use internal linking to engage your audience

Internal linking refers to the practice of adding relevant and useful links within your content that directs users to similar content on your website. By using internal linking you can keep visitors on your website longer, which sends a good signal to search engines.

The longer a user stays on your website, the more a search engine will think that they find the content useful. This, in turn, will help improve your rankings and traffic.


These are some of the most effective SEO techniques to improve your website traffic and conversions. Use these for your website and see the results first hand.

So, what are you waiting for? Get started on this right now. All the best!

Shane Barker
Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is also the co-founder and CEO of Content Solutions, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.