YouTube is one of the most powerful marketing channels to reach a global audience. The platform has over 2.5 billion monthly active users. Of this, 2.07 billion are over 18 years.
These users spend about 19 minutes a day on YouTube. That’s 19 minutes you get to win their attention.
To leverage this popularity, you need the best YouTube tools.
Work with powerful YouTube marketing tools that’ll ensure your target audience finds your YouTube channel, watches your videos until the end, and comes back for more.
To achieve this, the right YouTube tools will:
- Optimize your videos for search, so you show up in front of the right eyes.
- Capture your target audience’s attention and make them click on your videos.
- Provide a consistent flow of unique, high-quality, and relevant videos.
- Measure the growth of your YouTube channel.
- Get channel insights on the strategies that are working and those that aren’t.
- Keep an eye on your competitors.
We have created a roundup of 9 YouTube tools that provide these benefits and more.
Let’s get started.
Top YouTube Tools: Video Creation
Here are the best YouTube tools you should be using to create your videos.
1) Movavi Video Editor
Image via Movavi
A user-friendly desktop and online video editing software, Movavi Video Editor is one of the best tools you need for YouTube. It’s one of the best iMovie for window alternatives. You can edit your videos quickly using a truckload of templates and soundtracks.
If you want more control over video editing, you can use Movavi’s simple interface to edit the video in manual mode.
This will involve using drag-and-drop controls to add text, audio, and other elements on various timeline marks of your video. You can add artistic effects and color filters, credits, subtitles, stickers, and captions.
Additionally, you can easily adjust the video quality and its aspect ratio to make it ready for YouTube posting.
You can also use this video editing software to record your screen activity, edit the video recording, and post it on YouTube directly.
Features
- AI-powered motion tracking
- AI-powered background removal and chroma key
- Audio editing features, such as sound autocorrect, noise removal, synchronization, and sound adjustment
- You can export the video in MP4, MOV, AVI, MP3, and GIF
Pros
- A perfect video editing software for YouTube effects
- Easy drag-and-drop controls to edit videos
- There’s a preview function that you can use to preview the work you’ve done on your videos
Cons
- There’s a 7-day trial period but the videos will have a watermark
Pricing
- Video Editor: $49.95
- Video Editor plus Effect Packs: $69.95
- Video Suite plus Effect Packs: $94.95
2) StreamYard
Image via StreamYard
A good YouTube channel is all-rounded. Beside testimonial videos and tutorials, hold live sessions with subject matter experts using StreamYard.
You can interview up to 10 guests and simultaneously cast directly to YouTube and other social platforms like Facebook and LinkedIn.
You can interact with your viewers and even show comments on the screen, and create a virtual background with a green screen.
StreamYard lets you upload your own images and GIFs to add any type of overlay images to your videos to make them more engaging.
Features
- Full HD (1080p) streaming and recording
- Pre-recorded streams
- Share an extra camera and switch between the two as needed or share simultaneously
- A giveaway tool to host a live giveaway contest and get more leads
Pros
- Supports live streaming of up to 8 destinations at a go
- Separate packages tailored for individuals and businesses
- Enables high-quality and engaging live streaming
Cons
- Limited participants per stream
Price
Individuals
- Free
- Basic: $20/month billed annually
- Professional: $39/month billed annually
Businesses
- Premium: $79/month billed annually
- Growth: $239/month billed annually
- Business: Custom pricing
3) Premium Beat
Image via Premium Beat
It’s advisable to use music tracks and sound effects in your YouTube videos. It’s a strategic way to:
- Engage your YouTube audience
- Set the tone of the video
- Evoke the right emotions
- Make your content dynamic and interesting
- Stand out
Premium Beat is one of the best YouTube tools to get royalty-free music and sound effects for your video clips.
You can search for music based on genre, mood, instrument, and keywords.
The music is also categorized using trending tracks, new releases, staff picks, season-inspired picks, and more.
Features
- Thousands of handpicked tracks
- A wide variety of music styles
- Preview function
- Licenses are valid in perpetuity
Pros
- Available in a variety of languages
- Easy search function
- Elite and high-quality music collection
Cons
- The monthly music subscription package has a 3-month commitment period
Price
- Monthly subscription of 5 tracks at $12.99 per track ($64.95 per month)
- Standard License: $49
- Premium License: $199
4) Canva
Image via Canva
You’ve probably used Canva to create your marketing graphics. But it also counts as one of the best tools for YouTube creators to make thumbnails for their YouTube videos.
A thumbnail is one of the first things people will see about your YouTube video.
They’ll use it to judge if it’s worth opening or not.
Canva has an array of professionally-designed and captivating templates you can use to create YouTube thumbnails using a drag-and-drop interface.
You can get the clicks you want by using fun animation, pictures, stickers, and GIFs to make your thumbnail images stand out.
What’s more?
You can use Canva to also create intros and outros for your YouTube videos and a banner for your channel.
Features
- Over 250,000 free and paid pre-built templates
- Ability to create graphics from scratch and use your own images
- Plenty of powerful customization options
- Canva saves your creations to maintain consistency in your YouTube videos
Pros
- The designs of the free templates are as good as the premium ones
- Drag-and-drop interface that makes it easy to use the platform
- Customizable templates to make designs that match your brand’s style
Cons
- There’s the risk that your YouTube thumbnail will look similar to other YouTube creators who use Canva’s library and templates
Price
- Free
- Pro: $54.99 per year for one person
- Teams: $84.90 per year for the first five people
Top YouTube Tools: Content Optimization
Your YouTube content needs to be optimized well to drive up your views. Here are the tools you can use for it.
5) TubeBuddy
Image via TubeBuddy
A dazzling thumbnail and provoking headline aren’t enough to achieve the goals of your social media marketing strategy.
Tools like TubeBuddy help you optimize your channel’s reach.
You get a full range of features like A/B testing, an AI-powered title generator, keyword explorer, and search rank tracking.
This is one of the tools that gives you suggestions to grow your channel based on the performance and analytics of your past videos. This can help boost the results of your YouTube content.
You can create embed codes that go beyond the basic options that YouTube provides.
Here are the features you can expect.
Features
- Productivity tools like comment filters, scheduled publishing, topic planner, and scheduled video updates
- Thumbnail analyzer and generator
- Automated checks to ensure you’re following YouTube’s best practices
- Data and research tools like channel valuation, competitor analysis, and search and video insights
Pros
- Advanced analytics and powerful testing tools to find what works for your brand and what doesn’t
- All-in-one YouTube tool for search optimization, channel management, and video analytics
- Free version with access to helpful features like video and channel analytics, keyword explorer, and more
Cons
- The user interface isn’t intuitive
Price
- Free
- Pro: $2.40 per month, when paid yearly
- Legend: $19.60 per month, paid yearly
- Enterprise: Custom pricing
6) Ahrefs YouTube Keyword Tool
Image via Ahrefs
Keyword research tools like Ahrefs ensure that you’re targeting words that have the most potential of attracting views and subscribers.
You can use Ahrefs to assess the search volume data of a keyword you’re planning to target and learn if it’s worth exploring.
Additionally, you can get ideas on the high-traffic words and phrases to include in your titles, descriptions, and tags.
You’ll also get ideas on topics to cover in your videos. By looking at keywords with the lowest clicks, you can discover areas where high-quality videos are lacking.
Ahrefs processes large amounts of data. This makes the information they provide about a keyword reliable.
Features
- Provides keyword data in 170 countries
- Shows average monthly clicks for each keyword
- Filters using criteria, such as search volume, word count, clicks, clicks per search, specific words, and return rate
- Plenty of learning material on keyword research
Pros
- It’s powered by a database of over 640 million YouTube keywords
- Helpful data filters
- Excellent customer support
Cons
- To take full advantage of this YouTube keyword tool, you need a paid Ahrefs plan, which can be expensive for small businesses
Price
- Lite: $99
- Standard: $199
- Advanced: $399
- Enterprise: $999
Top YouTube Tools: Analytics
You also need analytics tools to figure out how your YouTube videos are performing. Let’s take a look at the best ones in business.
7) vidIQ
Image via vidIQ
This is also one of the YouTube tools that gives you a little of everything you need to maximize your organic reach and make your YouTube channel successful.
You get YouTube analytics tools that help you know what’s working and what’s not. Additionally, you get the steps you can take to improve your YouTube channel and video performance.
What’s more?
You’ll get insights into what your high-performing competitors are doing well and steal some tips to also get views and subscribers, such as the tags they’re using.
You’ll get info on trending topics, and you can use it to inspire your next video content. This is also one of the tools for YouTube creators that use artificial intelligence to recommend topic ideas that are likely to generate views and subscribers.
Features
- A ‘Compare Views’ tool that lets you compare your performance against any other video, YouTube channel, or playlist and get real-time feedback
- Trend alerts
- Daily ideas on creative opportunities
- Keyword research tool
Pros
- The free plan includes basic YouTube analytics and insights
- Complete package for all you need to grow your YouTube channel, including a YouTube thumbnail generator and productivity tools
- Real-time statistics of your channel that are accessible anytime and from any place in your YouTube channel
Cons
- Inability to export keywords or import from other tools
Price
- Basic: Free
- Pro: $7.50 per month
- Boost: $39 per month
- Max: $79 per month
8) Social Blade
Image via Social Blade
There’re plenty of YouTube tools that help brands track the growth of their channel, and Social Blade is among the most powerful.
It’s particularly helpful in competitor research.
You can track the growth of your competitors’ channels and see how their videos are performing. And you can compare it to your own growth.
It’s also the best tool to find YouTube influencers for your brand.
Features
- Live subscriber count
- YouTube Money Calculator
- Plenty of educational material to improve your YouTube video marketing strategy
- YouTube-certified experts to help you grow your channel
Pros
- In-depth, valuable insights on the latest, highly-rated videos to help with YouTube content planning
- Powerful YouTube tool for benchmarking
- The comprehensive analysis makes it easy to experiment with different marketing strategies more accurately
Cons
- Users have complained about having a hard time searching for certain YouTube channels
Pricing
- Bronze: $ 3.34/month, paid yearly
- Silver: $ 8.34/month, paid yearly
- Gold: $ 33.34/month, paid yearly
- Platinum: $ 83.34/month, paid yearly
9) Hootsuite
Image via Hootsuite
Of all publishing and scheduling tools for YouTube creators out there, we pick Hootsuite as the best option.
Why? You get access to a content inspiration tool to help you create videos that YouTube users want to see.
You can schedule hundreds of posts ahead of time so that you can concentrate on other tasks. And you get insights on the best time to post for higher engagement.
You can use Hootsuite’s analytics feature to identify videos that are performing the best and identify what works best with your target audience.
Features
- Access Canva templates directly in the Composer window
- The composer window also has Grammarly spell check to avoid embarrassing typos
- Collaborate with your team in real-time to maintain consistency
- Powerful analytics tools
Pros
- Capability to schedule automatic reports
- Everything is accessible from a single dashboard
- You can use it to manage your YouTube channel and all other social media platforms including Instagram, LinkedIn, Facebook, Twitter, TikTok, and Pinterest
Cons
- The software occasionally gets buggy
Price
- Professional: $99/month
- Team: $249/month
- Business: $739/month
- Enterprise: Custom pricing
Conclusion: Pick the Right YouTube Tools for Your Brand
We’ve covered the best YouTube tools to:
- Create powerful headlines
- Create thumbnails
- Conduct video editing
- Source royalty-free music and sound effects
- Schedule your posts
- Keep track of your analytics
- Monitor your competition
- Get video ideas to inspire you
- Stream live videos
- Conduct keyword research
The best part about these YouTube tools is that most of them are free, have a free trial period, or offer a freemium. This means you can try them out before committing to a paid subscription.
Combine various tools to create a stack that covers the needs of all your videos.
Find a combination of tools that brings your brand the best results and a higher ROI for your marketing efforts.
