A PR pro’s how-to guide for finding your passion

by | Oct 4, 2019 | Public Relations

Oprah has a great quote, “Follow your passion; it will lead to your purpose.”

But what if you aren’t one of those people who have always known what they wanted to be when they grow up? Or what if you are, and you’ve since changed your mind?

Societally, we place a lot of emphasis on cultivating passion, and using this abundant kinetic energy as fuel to create prosperity in our own lives and in the world. No disrespect to the almighty Oprah here…but we need to go back a step to equip ourselves with ways to findour passions so that we too can live long and prosper, Spock hand signal and all.

Open your mind

It can be trying to feel like you’ve been searching for your passion and coming up short. Do your best to remain open-minded that your thing is still out there! You can’t expect to find fulfilment if you’ve convinced yourself that it doesn’t exist. Stay open and remain optimistic so that you can manifest opportunities that excite you. Take on the perspective that actually, you cando what you love with your life—no matter your age, your current profession, or any other possible perceived roadblocks. They’re just perceptions, and you have the power to reframe them.

A PR pro’s how-to guide for finding your passionPause, reflect, distill the feeling

Allow yourself three minutes a day to think about moments or memories that gave you pure bliss. Was it a beach vacation with your children? Achieving a flow state during a task at work? A favorite summer job teaching abroad as a college student?

Reflect on the good times, and let them wash over you. Make like a detective, and try to distill down the key ingredients of the peak moments in your life. Were you happiest when you were serving as a leader in your community? Teaching something of value? Providing an important unique service? Often, your passions speak to more about how you are feeling when you are doing something, versus the something itself.

Go with it! Embrace the new

So now that you’ve open your mind, reflected on your favorite moments and extracted the key elements that brought about your positive feelings in the moments…go with it! How can you get creative to seek out opportunities to expand the good vibes you felt when you peered into in your past? If you loved serving as a leader in your community, consider joining a board or staring up a new culture initiative in the office. If you pinpointed joy in giving back to others, sign up for a fundraiser for a non-profit that resonates with you. Be playful and inventive, and spend your time wisely.

Cultivating your passions can start as a minimal time investment so long as you are tapping into how you’re feeling and continuously checking in with yourself. This may make you realize that things you used to enjoy have become stale, and that’s okay too! If you navigate it all with grace, and like Oprah says, simply follow along, you’ll be sure to find a lovely ride to prosperity.

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Julie Talenfeld
Julie Talenfeld is the president of BoardroomPR, , a full service PR and marketing firm based in Fort Lauderdale, FL.

RECENT ARTICLES

7 leading metrics to measure the success of your PR campaign

7 leading metrics to measure the success of your PR campaign

Can you believe that about 82 percent of PR professionals had no idea how to measure and evaluate their campaign’s ROI not that long ago? Yes, measuring PR campaigns is tricky, but you can't ignore this process if you want to succeed with your PR endeavors. PR...

ICYMI: Bulldog’s Top 10 most popular posts in March

ICYMI: Bulldog’s Top 10 most popular posts in March

For the first time ever, Bulldog was out of commission for much of the month (and thanks for all the well wishes I received, my family is safe and healthy). But we managed to make a pretty big splash upon our return, getting back in the groove with some terrific...

The vital role of social media in your timeshare PR strategy

The vital role of social media in your timeshare PR strategy

A public relations campaign for the timeshare industry needs to use a variety of communication platforms. Timeshare customers make up a diverse demographic, and it's important to reach them where they are. Your B2B public relations, for example, might include media...