Anticipating post-election legislation, regulation and policy changes, execs are rethinking strategies

by | Nov 19, 2020 | Public Relations

Following a heated campaign season and the U.S elections, executives are responding to uncertainty from the impending changes in legislation, regulations and policy by rethinking their corporate strategies in the U.S. and abroad, according to new research from strategy consulting firm Ernst & Young.

The firm’s new Election Pulse Strategy Survey polled 500 U.S. C-level and executive decision-makers at companies with $1b+ in annual revenue in October and explored the potential implications of an incoming administration’s policies on business strategy and execution.

Nearly every corporate strategy will be impacted by sustainability regulation

Business leaders view the sustainability imperative as challenging, with 96 percent indicating their current portfolio strategy will be affected. Further, about half believe it will be difficult for their organizations to respond to increased regulation on environmental and sustainability practices. This comes at a time when environmental, social and governance (ESG) has gained prominence among investors and dealmakers as a key consideration in the due diligence process.

“There’s a growing focus on nonfinancial performance and value creation metrics from investors and consumers as companies are expected to be global corporate stewards,” said Bill Casey, EY Americas Vice Chair, Strategy and Transactions. In a news release. “To meet those demands, we found that 44 percent of companies are looking to form coalitions with corporate customers, suppliers and competitors, and an equal amount are making changes internally through new investments in clean, sustainable assets. But no one thinks it will be easy.”

When assessing the relative ease or difficulty of making these changes, there is a substantial gap between companies of higher and lower revenue. The great majority (86 percent) of leaders at companies between $1b and $5b in revenue indicate it would be easy to respond, while 70 percent of leaders at companies with $10b+ in revenue indicate it would be difficult.

Major strategic priorities include corporate tax, infrastructure spending and economic stimulus

Forty percent of executives indicated changes to corporate taxes will affect their strategic plans over the next 12 months. If an increase in corporate tax were to occur, 79 percent of business leaders indicated that would accelerate acquisitions in core business and new growth areas, alliances and joint ventures.

Some of that capital will likely be allocated toward digital transformation, which has quickly become a top priority as a result of the COVID-19 pandemic. More than half (54 percent) cite digital transformation as a top investment priority.

Digital transformation and automation have been well underway at many companies but have significantly accelerated as the result of consumer demands, concerns about employee health and well-being, the massive shift to working from home and the prospects of changes in tax policies,” added Casey.

“Companies are innovating their capital deployment strategies—from reinvesting divestment proceeds to boosting their digital capabilities through M&A, rather than building resources internally—to stay ahead of current market and economic disruption,” said Loren Garruto, EY Global and Americas Corporate Finance Leader, Strategy and Transactions, in the release.

U.S. business leaders are also considering the impact of potential economic stimulus and investment in infrastructure by the federal government. They see these actions as critical for success, as 44 percent indicate large-scale infrastructure investments to offset the economic impact of COVID-19 will create opportunities for their company. A nearly equal percentage (43 percent) indicate large-scale infrastructure investments will stimulate the U.S. economy, and 42 percent indicate they will create opportunities for customers.

“There is broad agreement among executives that federal investments in economic stimulus and infrastructure spending will benefit the larger economy, their business and their customers,” said Casey. “They see these measures as critical to restoring the health of the economy, providing a lifeline for U.S. companies until a vaccine for COVID-19 is widely available.”

Push for U.S. onshoring leads executives to rethink capital deployment strategies

Federal policies and regulations aimed at increasing domestic onshoring of production and operations are also expected to have a significant impact on corporate strategy, with more than 64 percent of U.S. business leaders indicating they would acquire or build more domestic production in response.

“As production moves to the U.S., executives are left with the question of where to invest their capital,” added Garruto. “We’re seeing companies reallocate capital domestically, investing in a combination of people, digital transformation and technology.”

Business leaders at companies between $1b and $5b in revenue (58 percent) responded they are more likely than businesses surveyed overall (35 percent) to say that federal policies designed to increase domestic onshoring will have a positive impact on their company’s profitability. This cohort is also more likely than companies with $10b+ in revenue to expand manufacturing suppliers and back-office employees in the U.S. next year. The gap is significant, with 86 percent of these companies indicating they are likely to expand, compared with 53 percent of business leaders overall.

“The policy landscape and political pressure could result in significant domestic investment in physical assets such as production facilities and other aspects of the supply chain,” said Casey. “Companies assume these policies will remain for the long term and are planning accordingly. Transactions and supply chain modifications are among the near-term solutions for affected companies to remain competitive in both the U.S. and globally and rely less on foreign sourcing.”

As executives wait for potential regulative changes expected with the new presidential administration, integrating considerations early on and embracing opportunities for capital allocation will be key to surviving in this environment.

The EY Election Pulse Strategy Survey was commissioned by EY Strategy and Transactions, in which 500 US business leaders from companies with $1b+ in revenue were interviewed between October 19th and October 26th. The survey gauges how business leaders view potential policy implications of the 2020 presidential election and the actions they will take in response. Respondents included CEOs, CFOs, chief strategy officers, chief growth officers, chief transformation officers and heads of business units.

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Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richardc@bulldogreporter.com; @BulldogReporter

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