Though it is impossible to be completely in charge of your company’s image in today’s digital economy, you can do a lot to help steer public opinion in your favor.
PR is a very important part of every business, but it cannot be done without innovative technology to help back it up. That is why every winning PR campaign needs to have these essential technologies behind it:
Email marketing tools
When you want to create a powerful story for your brand, you have to use all avenues available to you. Email marketing is just one of them, but it should never be overlooked.
You can do a lot with a newsletter, especially if it provides valuable information, like discounts or updates on your offerings. If you want to take your email marketing efforts to the next level, however, you will need to offer customization options to your users.
If you are a sustainable fashion brand, for example, allow your customers to sign up to your newsletter and choose causes they care about, from organic fabric production to fair workers’ rights. You can not only send them a newsletter that showcases your newest products, you can add information about its production based on the causes they care about.
Personalization in your email marketing is the best way to tell the story you want about the information they care about.
Email marketing tools will help you direct your message to an individual, but if your message is in any way inconsistent, your PR campaign will never be as successful. A unified, comprehensive campaign is needed, meaning all departments in your business need to be on board.
This is where cloud computing comes into play. No matter where a worker is, and no matter when something changes, all PR marketing tools and information should be accessible to your employees. This is how you collaborate to create the best PR campaign that checks all the boxes.
To create a winning PR campaign, you need to work together to decide on the right message and the right story you want to tell the world, especially if you have gotten some bad press recently. If you, for example, have been attacked over unfair business practices, you need to reconfigure your image as one that works for the betterment of the workplace. Similarly, if you are a new business, you can take advantage of the bad press your competition is having by setting yourself up as the white knight.
Regardless of what angle you are pushing to improve your relationships with customers and your business partners, you need to put collaboration and personalization at the forefront of your efforts. Cloud computing can help you collaborate by sharing all the necessary resources with different members of the team, ensuring nothing about your message or the marketing tools you use is overlooked. Email marketing and personalization can then ensure that you are sending the right message to the right people.