Essentials for starting up your own PR firm

by | Aug 14, 2019 | Public Relations

Public relations is an art that has saved many businesses and public figures. This is thanks to PR professionals and their ability to influence their clients’ image in the media. If you happen to be a PR pro, then you should be all too familiar with this.

For those who decided to go the extra mile and start a PR firm, this is a courageous step to take. However, a lot goes into maintaining a business and office space, so it’s imperative that you take that into consideration. Here are some essentials that you’ll need in the process of starting your own PR firm.

Get the right clients

One of the first things that you’re going to need to do when starting up a PR firm is to look for the right clients. This is because clients are what is going to financially sustain your business and also help it grow over time. In order to get the right clients, it helps when you’re able to work on growing your contact list. This means developing media contacts over the years that will help you create magic for your clients. In addition to this, if you have a niche client, focus your efforts on finding ones who fit that mold. When you do connect with potential clients, ensure you lease a lasting impression.

Invest in marketing

Hiring a competent marketing team could be the difference between you succeeding or failing as a business. Hire people that could put your business in the position to attract the types of clients it needs. Take time to invest in hiring the right marketing team that consists of professionals with experience delivering results. Remember that when hiring marketing experts, you could choose to outsource it or hire an in-house team.

Raise enough funds

You’re going to need money to help start your business, so draw up a budget, so you know how much you need to spend. Some things you may need money for include paying employees, marketing, and office space. So ensure you have an accurate idea of how much you’ll need to keep your business running for the first few months. You can explore a range of financing options, whether borrowing against your home, taking out a bank loan or venture capital.

An office space

Although it isn’t essential, you will find that most PR firms have an office space. This can be useful for staff to work with one another and also give clients a sense of security as they have a physical location to visit you at. For this reason, when designing your office space, you want to be sure that it looks professional and adequately represents your company. When designing your office space, make sure high traffic areas like the bathroom are presentable, which could mean doing renovations so that it’s modern and comfortable. If you visit partitionplus.com, then you’ll find a number of options for toilet partitions as well as washroom accessories.

Handle the legal side

It’s important that you don’t forget that there are administrative and legal things you need to handle as a new PR firm too. This includes things like forming a legal entity, registering for taxes, and opening a business account. You should look for a lawyer that will help you review documents and give you legal advice when you need it.

Aside from this, you’ll also need permits and licenses depending on where you’ll be practicing. To ensure that your business is protected, getting insurance is essential, too. The types of business insurance that you should get include commercial general liability insurance, workers compensation insurance, or insurance for independent PR consultants.

Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.