As marketing teams continue to adapt to ever-changing consumer demands, it’s more important than ever for them to think outside the box. Having a multiple-channel strategy helps companies engage with customers no matter where they are and what they’re doing. This engaging experience is important as consumers continue to turn to digital channels for their everyday wants and needs—from shopping to socializing to gaming and more.
So how can marketers go beyond traditional marketing methods and leverage the power of new technology to create a truly unique and engaging experience for their customers? Here are some of the most effective ways marketing teams can incorporate emerging technology into their marketing campaigns.
Use social listening to engage and respond
Social media has changed the way consumers interact with businesses online. Users can now connect with brands on a more personal level by sharing opinions and experiences. Marketers can use this engagement opportunity to build stronger relationships with their target audiences. To take advantage of this trend, businesses can create social media listening tools that can detect positive and negative sentiments related to their brand.
By monitoring users’ reactions, they can better identify customer needs and provide more relevant content for their audiences. For example, if several users mention a particular product, the company can create educational videos to provide more details about the product and address any concerns or questions that users have. The company can also use social media to engage with customers and provide customer support.
Start live streaming
Video content continues to be an effective marketing tool for many businesses today. Videos provide potential customers with a more personal and interactive experience. Live streams are particularly effective because they enable viewers to interact with a presenter in real time. This allows marketers to build a more trusting relationship with their audiences. Customers can ask questions and share feedback with the presenter during the stream, which gives the presenter an opportunity to respond to their comments.
The collaborative live stream experience builds engagement and drives greater customer loyalty. Businesses can also integrate live video into other channels to reach a wider audience. It is important to note, however, that live streaming comes with technical and operational challenges, and needs to be executed effectively. You can contact professionals to receive help with end to end media services.
Create personalized content
With the influx of user-generated content on the internet, it is becoming increasingly difficult for businesses to stand out. Using personalization content strategies can help companies create a personalized experience for their customers. Personalization can range from simple things like using a customer’s first name in an email to more complex approaches like predicting their preferences and recommending products based on previous purchases. The key is to develop a strategy that meets the specific needs of each customer segment. By focusing on individual customer segments, companies can tailor their communications and create a better experience for their customers.
Trial and error
If you do not try a strategy, you will not know whether it could be successful. Therefore, it is necessary to run an experiment to determine whether a particular tactic will work or not. Marketing teams should be able to analyse data in a way that will inform them of which tactics work and which do not, so they can refine their strategies and fine-tune their approach to each segment. Although some marketing teams are aware of this, they do not step out of their comfort zone often enough to try new things. However, it is essential for marketing teams to constantly test new ideas and innovate if they want to keep their customers engaged and increase their loyalty.
