How to build a modern business website for 2020

by | Dec 16, 2019 | Marketing, Public Relations

It’s completely common knowledge that in today’s business environment, the digital world is at least of equal importance to the offline world. Your business proceedings in the digital realm are crucial in helping you to capture market shares with web users, who are more inclined to shop online than they are to visit physical stores.

It’s this growing band of consumers that you’re looking to trade with when you produce a website for your company. In this post, you’ll learn how to make a top-quality business website to help you trade in the digital sphere.

Basic planning

What are you selling, and what does your brand represent? These are the two key questions that should underpin everything you promote on your website. By planning the basics and fundamentals first, you’ll be able to build from a reliable foundation. This will help your business exceed your expectations and convert web users into customers. Ensure your web designer knows what material they’re working with before they set off to make your site, so that you’re building a website that suits your needs from the ground up.

E-Commerce specialists

Your website is attempting to sell products to consumers. That much is simple. But the way in which this is achieved—the way in which transactions are completed on your website—actually has a huge impact on your levels of trade. That’s because digital-age consumers want to feel that their transaction is both friction-free and incredibly versatile, allowing them to use whichever payment method they wish to. Only reliable e-commerce partners can offer these plug-ins. Building a relationship with one of them is essential for the success of your business website in 2020.

User and customer experiences

Now, let’s look at the finer details. When a customer lands on your website, the clock starts ticking on the duration of their stay. Research shows that web users make swift decisions on the reliability of your website, sometimes in less than a second. It is these initial impressions that’ll inform their experience on your website. Being aware of customer experience and expectations is important for digital-age businesses and their websites. It will enable you to build a savvy, smart, well-designed and trustworthy site that draws in web users, rather than repelling them.

Content marketing

Your website should include a blog tab, which publishes content from within your company. These blog posts can be about anything relevant to your business, its impressions of the market in which it operates and the products it sells. What’s important is that web users land on your site by clicking on your blog, thus increasing your web traffic and your potential to sell to more customers over time. Consider writing blog posts about:

  • New products or services
  • Market insights and data analysis conducted by your company
  • Press releases and media appearances that your company have enjoyed
  • News from your industry, and how you’re interacting with clients and partners

All of these posts will flesh out your website, enhance your SEO strategy and show that your site is current, up-to-date and modern.

There you have it: now you’ll be able to build an effective business website in the modern business era.

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Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.

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