ICYMI: Bulldog’s Top 10 most popular post from April

by | May 8, 2020 | Public Relations

After one of the strangest months in our lifetimes, it’s no surprise that our most popular and important posts in April were those offering business, consumer and PR-specific perspectives of the COVID-19 crisis. Continuing in our role as a resource as well as a news source, Bulldog’s collective coverage of all things COVID resulted in a month of wildly popular content, where dozens of posts received the widespread attention normally reserved for the Top 10.

Ranging from articles about productivity and leadership challenges to media relations tactics and post-COVID preparation, here are our Top 10 posts from April, in case you didn’t get a chance to read them all:

Gen Z’s mental, physical and emotional reaction to COVID-19—and their consumer behavior

With everyone’s health and safety the top priority, new research from brand engagement agency Fuse gauges how Gen Z is feeling. The firm’s study reveals how Gen Z’s daily habits have changed, including their behavior as consumers.

How COVID-19 has changed consumers’ entire view of the world—and their own country

Consumer behavior has changed, and those changes may persist after the pandemic—many are signaling a seismic shift in their future buying behaviors for products they deem important. Fleishman takes a deep dive.

PR tips for scoring broadcast coverage during the COVID crisis

As the COVID-19 pandemic continues to wreak havoc on business, PR pros are hungry for timely best practices about getting their clients covered in the media. This video series offers answers.

COVID crisis opportunity—5 things you must do for your business

The crisis will pass, and media will return to its usual agenda—but the businesses that filled the information void will have an advantage in tomorrow’s business and information sphere.

COVID work crisis—top stress points for Americans working from home vs. going into work

Many of us are making the tough adjustment to working at home, while others who can’t work from home are dealing with the psychological strain (and physical risk) of reporting to work as usual. How are we handling these changes?

Seeking relevance: PR and media during the COVID-19 pandemic

Whenever there is a global news story of significance, you can be sure every company, brand and PR pro worth their salt will want to wedge themselves into the story. Here are the best ways.

How COVID PR is changing the way we communicate, together

The world of marketing, communications and PR is now faced with the daunting task of juggling the severity of the situation and the importance of remaining upbeat without being insensitive.

What should PR do during and after the COVID-19 crisis?

PR is an industry that thrives when other industries are thriving. With the world struggling to take control of the COVID-19 outbreak and not focusing on the economy, PR is not a priority. 

3 tips for leading during COVID-19—from an agency president who contracted it

I hosted a recent webinar about dealing with COVID-19… while I was infected with COVID-19. In the days following the webinar, we learned that both my son and I had contracted the virus.

Amid COVID chaos, execs say employee engagement is up—but productivity is slipping

More than half of comms execs said employee engagement and collaboration have increased at their companies since the start of COVID-19. However, 40 percent of leaders said productivity declined while just 25 percent said it increased.

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 17 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richard.carufel@bulldogreporter.com; @BulldogReporter


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