Summer has arrived, and June’s leading Bulldog articles are certainly hot. We reported on some very interesting PR research, but some of our favorite regular contributors took the reins in our most popular posts last month. Tackling some unique and interesting insights on hot comms topics like storytelling and crisis communications, leading industry personalities gave our readers a lot to think about.

In case you didn’t get a chance to read them all, we’re serving up our hottest posts from June so you can catch up:

R.I.P. storytelling—storycrafting is where we should focus now

In communications, there’s this perception that you have to be in the business of telling good stories. It’s time that we shift the narrative toward what makes our clients tick, so we can elevate our craft.

Seven PR nightmares you’ll never believe happened

PR is supposed to be a means of managing the spread of information. Sometimes, it doesn’t go according to plan. Take a look at these seven mess-ups you won’t believe actually happened.

6 steps to staying calm during a PR crisis

PR pros handle all sorts of crises, and when they do, they have to keep their cool under very stressful circumstances—helping save both small and large businesses from financial ruin.

7 biggest mistakes PR pros may not even know they’re making

I’ve seen way too many PR officers who did not understand some major communication obstacles, even after years of experience. It’s fundamental to learn how to recognize and avoid PR blunders.

The psychology of color—how it can boost your website conversions

Color influences how we organize, identify and interpret sensory information in order to form an understanding of our environment. Although our perception is subjective, its effects are universal.

How storytelling humanizes campaigns—and wins PR awards

A well-executed PR campaign mobilizes people in ways that surpass the impact of a lobbyist working the halls of power—because each person influenced by that campaign becomes a lobbyist.

Getting to the peak of trust with a thought leadership program

Whether you’re a growing or established brand, brand trust will always be top of mind. Most comms pros say their top goal for thought leadership is establishing trust. Great insights here.

Why understanding emotions is a key driver of business predictability for brands

Today’s brand PR can be an emotional roller coaster—at least it should be if brands are doing it right. In fact, brand communicators might need to trade in their data analysis hat for a behavior analysis hat to figure out how their customers “feel.” Check out these insights.

To battle influencer fraud, brand and marketing coalition releases industry’s first guidelines

With influencer marketing skyrocketing as a leading (and effective) branding strategy, fakes and bots are forcing comms pros to find ways to combat fraud. Now, brands and comms agencies are banding together to take action.

Influencer marketing tactics to take your brand center stage

As the season of sun, fun, and music festivals fast approaches, a marketer’s mind can’t help but turn to one particular strategy—influencer marketing. This infographic offers some great tips.

Get Your Daily PR Updates

Subscribe to get daily PR News updates from Bulldog Reporter

Richard Carufel

Richard Carufel

Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders.

RECENT ARTICLES

7 ways influencers have changed marketing strategies

Did you know that 92 percent of Gen Z trust influencers more than celebrities? Influencer marketing has changed the way that brands market to customers. There have also been changes in how brands, influencers, and platforms approach this method. Influencer marketing...

Simple and effective PR strategies for startups

At the onset of a new venture, startup founders already have a lot on their plates—from raising funds for getting the business plan off the ground to introducing the product to the market. Besides that, small business owners and entrepreneurs often have limited...