Summer has arrived, and June’s leading Bulldog articles are certainly hot. We reported on some very interesting PR research, but some of our favorite regular contributors took the reins in our most popular posts last month. Tackling some unique and interesting insights on hot comms topics like storytelling and crisis communications, leading industry personalities gave our readers a lot to think about.
In case you didn’t get a chance to read them all, we’re serving up our hottest posts from June so you can catch up:
In communications, there’s this perception that you have to be in the business of telling good stories. It’s time that we shift the narrative toward what makes our clients tick, so we can elevate our craft.
PR is supposed to be a means of managing the spread of information. Sometimes, it doesn’t go according to plan. Take a look at these seven mess-ups you won’t believe actually happened.
PR pros handle all sorts of crises, and when they do, they have to keep their cool under very stressful circumstances—helping save both small and large businesses from financial ruin.
I’ve seen way too many PR officers who did not understand some major communication obstacles, even after years of experience. It’s fundamental to learn how to recognize and avoid PR blunders.
Color influences how we organize, identify and interpret sensory information in order to form an understanding of our environment. Although our perception is subjective, its effects are universal.
A well-executed PR campaign mobilizes people in ways that surpass the impact of a lobbyist working the halls of power—because each person influenced by that campaign becomes a lobbyist.
Whether you’re a growing or established brand, brand trust will always be top of mind. Most comms pros say their top goal for thought leadership is establishing trust. Great insights here.
Today’s brand PR can be an emotional roller coaster—at least it should be if brands are doing it right. In fact, brand communicators might need to trade in their data analysis hat for a behavior analysis hat to figure out how their customers “feel.” Check out these insights.
With influencer marketing skyrocketing as a leading (and effective) branding strategy, fakes and bots are forcing comms pros to find ways to combat fraud. Now, brands and comms agencies are banding together to take action.
As the season of sun, fun, and music festivals fast approaches, a marketer’s mind can’t help but turn to one particular strategy—influencer marketing. This infographic offers some great tips.