Sixty-four percent of marketers who participated in a recent survey from SEO technology firm Moz about local search trends, strategies and tactics said that local search results on Google act as their business’s “homepage”—but one-third of them find local rankings too complex to understand or control.
“Search engines are becoming increasingly efficient at delivering results users actually find useful. In some cases, search results are eliminating the need to visit merchant websites to find directions, contact info and hours of operation,” said Sarah Bird, CEO of Moz, in a news release. “However, how search engines aggregate at-a-glance information, such as Google’s Knowledge Panel, eludes many marketers.”
The firm’s new State of Local SEO report highlights a number of promising trends in local search, including the fact that more than 80 percent of in-house marketers are applying some level of SEO in their current marketing efforts. Additionally, nearly a quarter of respondents plan to spend additional time—including personal time—learning about local SEO in the next 12 months.
“As search engines work to be the one-stop shop for user needs, businesses need to move quickly to adopt local search best practices, or risk being left behind,” says Dr. Peter J. Meyers, marketing scientist at Moz, in the release. “As an industry, we need to do a better job sharing knowledge, resources and education with our peers.”
Moz surveyed more than 1,400 local marketers with 30 questions about their work in the industry. Responses were analyzed and segmented individually, by marketer type (agency vs. in-house), company size, and as a whole. The respondents represent a broad range of local marketers across industries, marketing job titles, and role level.
Want more like this?
Subscribe to get daily or weekly PR News updates from Bulldog Reporter
Yes, content is still king, and it’s the key component to any PR and marketing materials—if you’re willing to forego the usual grandstanding about your brand and its “revolutionary solutions” and instead focus on connecting with an actual audience that may not really...
Most PR professionals have had this happen to them at one point or another. You’re in a meeting with top client/company executives, and to gain some insights into their thinking you ask them, “What would be a home run for the PR program?” The answer comes back, “A...
Artificial intelligence is expected to be the next touchstone of technological achievement for consumers and businesses alike—a whopping 91 percent of tech execs and 84 percent of the general public believe that AI constitutes the next tech revolution, according to...