Analyzing data can be difficult. Some data is tough to fully capture. Some data is difficult to make sense of. And sometimes organizations are so time-constrained that crunching the numbers only receives a sliver of the time it deserves.
But measuring success matters to marketing, sales, PR and public affairs teams so they can ensure they’re on the best path to meeting their goals.
One thing is for sure: The sales and decision-making journey is different for every organization and company. But regardless of what the sales journey looks like, there are some fundamental steps every company or organization can take to make sure they’re measuring what matters to their bottom line.
Tigercomm’s Sarah Lippincott is no stranger to taking on the challenge of crafting winning integrated marketing strategies that blend extensive market research and deliver results to Tigercomm clients.
Sarah knows how to capture and analyze the metrics that matter and use them to deliver results. Over the summer, Sarah took centerstage at the Public Relations Society of America 2017 Summit to talk about measuring what matters.
Watch her complete presentation here:
Get Your Daily PR Updates
Subscribe to get daily PR News updates from Bulldog Reporter
The Customer Success profession has grown exponentially year-over-year, expanding beyond traditional job titles and taking on a larger strategic and financial role in an enterprise's business success. But even though great strides have been made in the recognition and...
Salespeople must be able to read buying cues from their clients to determine whether a lead is worth chasing or not. If they don’t get positive buying signals from a prospect, they need to move to the next target and not waste time and resources trying to woo an...
Blogging has transformed from a simple online pastime to a feasible career option, with countless people from all walks of life spending time sharing their thoughts, feelings, and stories through their personal blogs. PR agencies and bloggers can develop very healthy...