Analyzing data can be difficult. Some data is tough to fully capture. Some data is difficult to make sense of. And sometimes organizations are so time-constrained that crunching the numbers only receives a sliver of the time it deserves.

But measuring success matters to marketing, sales, PR and public affairs teams so they can ensure they’re on the best path to meeting their goals.

One thing is for sure: The sales and decision-making journey is different for every organization and company. But regardless of what the sales journey looks like, there are some fundamental steps every company or organization can take to make sure they’re measuring what matters to their bottom line.

Tigercomm’s Sarah Lippincott is no stranger to taking on the challenge of crafting winning integrated marketing strategies that blend extensive market research and deliver results to Tigercomm clients.

Sarah knows how to capture and analyze the metrics that matter and use them to deliver results. Over the summer, Sarah took centerstage at the Public Relations Society of America 2017 Summit to talk about measuring what matters.

Watch her complete presentation here:

Want more like this?

Subscribe to get daily or weekly PR News updates from Bulldog Reporter

Noah Ginsberg

Noah Ginsberg

Noah Ginsberg is an Account Consultant at Tigercomm.

RECENT ARTICLES

PR and marketing tips and best practices for welcome emails

Whether it be video, music, or text, a ton of content is posted online every single day. Companies give their consumers more content in one day than they can possibly consume in a lifetime. If you’re in PR, this means it can be hard for you to separate yourself from...

3 actionable ways to build consumer trust

If your consumers to trust you, half the battle for your business will already be won. This is because it’s easier to build a loyal following of returning customers when they believe in you. What’s more, you’ll find more and more new customers coming your way thanks...