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New research shows influencers’ screen time is shockingly high

by | Jul 11, 2019 | Marketing, Public Relations

The amount of time spent on mobile devices these days is pretty incredible, and you might expect that influencers probably spend more time online than the average person. But new research from Danish influencer-focused marketing firm Influencer Agency reveals some eye-opening findings about exactly how muchmore time.

The firm investigated the time spent on mobile devices among the most popular influencers:

Influencer screen time

Following a study with 1.053 prominent/important influencers (50K+ followers), the average time an influencer spends on a mobile device is 9:02 hours (542 minutes) a day. In comparison, the average U.S. consumer spends 3:43 hours (or 223 minutes) on a mobile device a day. To establish this extraordinary amount of screen time, the average influencer picks up their phone 342 times a day, compared to 52 times for non-influencers.

Male vs. female influencers

Among all the influencers surveyed, another noteworthy difference is between male and female influencers. Male influencers daily spend an average of 7:19 hours (439 minutes) on a mobile device, while female influencers reach an average of 10:06 (606 minutes).

New research shows influencers' screen time is shockingly high

Keep calm and disengage

“It’s quite shocking to see how many hours our influencers spend on mobile devices,” said Dave Leusink, CEO of Influencer Agency, in a news release. “Therefore, we encourage influencers to put their mobile devices away on the weekends, and we also offer weekly meditation and yoga classes for our influencers.”

1.053 influencers with a minimum reach of 50K per influencer participated in this survey. All influencers who joined the survey are under contract to Influencer Agency. At the time of the survey, all influencers were 18+.

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Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richardc@bulldogreporter.com; @BulldogReporter

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