Office workers say a negative corporate welcome is brand damaging

by | Oct 15, 2018 | Public Relations

Visitors can feel the culture the moment they walk through the door to your office—new research from next generation visitor management software firm research Proxyclick reveals that two out of every five people claim their perception of a company or brand has been negatively affected by their experience in the corporate lobby or reception area. That’s a potential 40 percent of customers left with a bad impression—a significant financial implication no business can afford.

The firm’s new whitepaper, The Integrated Visitor Experience, explores new ways that integrated building, security and workplace management technologies are delivering the VIP experience customers expect today.

Of the 2,000 U.S. and UK office workers surveyed in the org’s annual Office Worker Bugbears survey, more than 7 in 10 (71.48 percent) cited unfriendly receptionists, followed by over half (53.78 percent) naming a lackluster welcome as top reasons for their bad experience.

In the whitepaper, big brands such as Vodafone, Brooklyn Navy Yard Development Corporation, Paxton and EMS Software divulge the latest thinking surrounding the Integrated Visitor Experience.

Today, the rise of smart buildings, developments in automation and cloud technology, have changed the game

“Not five to ten years ago, the visitor experience did not really exist—the basic process simply covered how someone is received in a building or premises and how they’re able to move around,” said Gregory Blondeau, founder of Proxyclick, in a news release. “Today, the rise of smart buildings, developments in automation, open application programming interface standards and cloud technology, have changed the game. Now, forward-thinking organizations are implementing fully-integrated solutions, enabling the Integrated Visitor Experience to begin the very moment they connect with their guest.”

The whitepaper covers:

  • What the Integrated Visitor Experience represents
  • New technologies
  • State of the nation
  • How integrated solutions deliver the VIP visitor experience
  • Current challenges to wider systems integration

Download the whitepaper here.

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Richard Carufel

Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richardc@bulldogreporter.com; @BulldogReporter

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