PR opportunities exist with every employee—how to take advantage

by | Nov 14, 2018 | Analysis, Public Relations

People feel good about supporting companies that give back, care for the environment, and are filled with happy employees. How you treat your employees can make or break your company’s success and the public’s opinion of you—which is why you need to follow this guide to strengthen your business today.

A business cannot succeed without a strong company culture. Therefore, public relations cannot only focus externally but must direct its efforts towards attracting and retaining top talent. When potential recruits have the necessary skills and experience, they can choose the business that’s the best fit for them—not the first company that offers them a job.

Business execs need to work on creating a positive workspace that people love. If you are known for your great benefits and the fun-loving atmosphere outside of work, you can advertise that both to professionals and to customers alike.

What PR opportunities lie in every employee?

Never underestimate the PR power of investing in your employees. When someone loves to work for you, they will talk about you. They will encourage their friends and family to use your products or services. They will be the ones who boast about working for you. They will be just as important to your marketing campaign as any ad. They will be the perfect people to humanize your company and the ones who will bring new top talent into your folds.

Importance of internal PR

Internal PR refers to the methods you place that help employees feel great about where they work. In other words, it:

  • Helps curate a strong and healthy company culture—A great company culture is the cornerstone to a strong workforce. When people love to work for you, they are loyal. They will stay. They will develop their skills and increase their knowledge for your benefit because they want you specifically to succeed. Internal PR is how you get the engine roaring for years, and it start with caring about the health, safety, and wellness of your employees.
  • Increases employee productivity—When employees love where they work and feel like they belong to something, they will automatically work better. Ignoring the human element costs billions to companies around the world. From the loss of productivity to a lack of effort, these longer processing times and lack of inspiration will add up over time. Though your employees might work for you, they are still members of the public, and therefore you should work on exciting them as much as you would a customer.

Design a beautiful and attractive office you can showcase

When you have a great office environment that looks great and is even fun to work in, you are doing more for your company than you think. For one, happy employees work better. Bright spaces, clean air, and comfortable desk arrangements will go far towards boosting productivity and even teamwork. This great office will also be a selling point for new hires and can even be used to attract clients and customers. You need to look the part and sell your role because your internal structure is just as important to your employees as it is to those on the outside looking in.

Encourage health and safety specializations for better workplace culture

Your managers should have some form of health and safety qualification. You can encourage this qualification by offering to sponsor them through any number of health and safety courses offered on the SeminarFest website. That way everyone benefits, and you can promote a productive, beneficial environment that anyone would love to work in. Whether they take one of their risk management courses, safety management system courses or any of the other 90+ options, your business is sure to improve as a result.

How helping your employees further their career helps your company

A great way to excite your employees is to help them achieve their dreams. You can do this through the following methods:

  • Encourage ongoing training—Whether this training occurs on-site or off-site, you want your employees to develop their skills. Even if you don’t or cannot pay for them to learn new skills entirely, you need them to stay on top of industry trends and new technologies so that you can stay up-to-date with the trends and stay relevant to your customers.
  • Offer shadowing shifts among different roles—Shadow shifts are a great way to teach without paying for extensive training. You will lose a bit of time, yes, and will pay for the training in one way or another, but these are costs that you can easily budget. Ask higher level employees if they would be up for the opportunity and even offer them a small reward, like a free lunch or a bonus at the end of the year. They will then train employees on a low-key basis so that newcomers can learn more advanced roles or diversify their knowledge to be better employees in their current department. Having a marketing agent shadow your IT department, for example, can give them insight into the digital design process, and thus improve communication between these departments.
  • Support inter-company advancement—When it comes to hiring a new, advanced role, always look within first. This won’t always be possible, of course. If you need a new IT specialist and no one knows how to programme, you will need to hire someone new. If you have a role for a marketing senior, however, then promoting the employee who has gone above and beyond in their role already is the way forward. They will work so hard for your company because they associate their success with yours, and rewarding them is just how you show how appreciated their efforts are.

Never underestimate the human element in business. Taking care of your employees is an investment that will pay off internally and externally. It’s how you will attract the best talent and advertise to customers that your company is one that values people at its core.

Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.


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