fbpx

PR pulse: Most travelers aren’t deterred by negative airline incidents

by | Aug 28, 2017 | Public Relations

While stories about unruly passengers, overly aggressive employees and security officials and other incidents on airlines seem to be on the rise, they actually have limited impact on air travel, according to joint surveys conducted by international transportation provider GO Group and ground transportation firm GO Airport Express.

Sixty-seven percent of the 738 survey respondents noted they were still planning on traveling by plane this summer, regardless of confrontations. Less than one percent of respondents said they were canceling their plans. Sixteen percent were unsure and 15 percent noted they hadn’t planned on flying this summer.

The survey also asked whether the incidents will cause participants to switch their preferred airlines. About seven percent responded “yes;” 34 percent responded no and 15 percent had not yet made up their minds.

business man with luggage waiting in the airport

Some did note in their comments that negative stories will make them think twice about flying, and that airline selection will be important. Others listed the airlines they will be avoiding from now on.

“While these unpleasant incidents get widespread press and viral coverage across social platforms, in general, they occur very infrequently,” said John McCarthy, president of GO Group LLC, in a news release. “We believe flying is still the most convenient means to travel and that the airlines are committed to ensuring passenger comfort and safety.”

Passengers expect exit from aircraft

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richardc@bulldogreporter.com; @BulldogReporter

RECENT ARTICLES

4 influencer marketing trends to expect in 2023

4 influencer marketing trends to expect in 2023

To no surprise, 2022 was a major period of growth and transformation for influencer marketing. And while this number is expected to continue to rise, there are particular challenges that brands and marketers face in order for their campaigns to be executed...

How your paid ads can be part of your PR strategy

How your paid ads can be part of your PR strategy

When you think of your paid ad campaign, you probably perceive your ads as the fastest way to generate traffic to your website to get new leads and conversions. While this is true, there’s another side to paid ads that you may not have considered: paid ads can help...