Taking your business to the next level in 2018

by | Jan 12, 2018 | Marketing, Public Relations

There are multiple avenues for businesses to improve their growth and increase their profit margins. Yet, many organizations don’t know how or where to start. Find out how to take your business to the next level with these killer tips:

Find new ways to market your business

It is important to diversify your marketing channels to attract new customers to your business.

For example, if you are launching a fashion empire, you are not limited to selling your products in-store or across your website. You can also choose to sell your clothing on a third-party fashion website, so you can reach a wider audience whilst boosting your brand awareness.

Introduce new products and services

Generate new sales and increase customer satisfaction by introducing new products or services to complement your existing collections.

For example, a coffee machine company could introduce its own in-house blend of coffees to sell to their clients, which will be a handy by-product that can boost sales—and it could potentially generate more sales than the initial products.

Change your internal processes

Your internal processes could be slowing your business down and reducing your profit margin. Give your business the best possible chance of success by reviewing your internal processes and make the appropriate changes.

For example, you should find out more about Oracle consultants who will understand every aspect of your business, and can make the appropriate recommendations for your in-house technologies to increase your productivity and profitability with the Oracle Cloud.

Reorganize your business

Do you utilize cold-calling to grow your business? Do your sales team give the hard sell to potential clients? If so, this could be causing your business more harm than good. People don’t want to be hounded by salesmen and women, which will make them less likely to buy your products or hire your services.

Instead, focus your employees’ time and attention on writing insightful content to become an industry thought leader, develop interesting video marketing campaigns to capture attention, and attend conferences and business events to connect with potential customers and reach out to likeminded people.

Consider relocating your business

The size and location of your business could help your company to meet its primary goals. For instance, if you are planning to hire additional staff or expand on your product range, you will need the right premises and location to complement your vision.

You may also need to find a better distribution network to transport your products, so you’ll need good transport links. If you run a store, you may also need to relocate your business to encourage greater footfall and increase brand awareness.

Focus on customer service

Customers may not remember the product they bought from your business a few years down the line, but they will remember the experience they received. A rude or unhelpful employee will therefore ensure your company stands out in their minds for all the wrong reasons.

Providing exceptional customer service will not only ensure you create a good first impression, but it will also encourage repeat business. Happy customers will also be more likely to spread the good word about your business.

Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.


How to use customer data to personalize guerrilla marketing

How to use customer data to personalize guerrilla marketing

Flash mobs, massive art installations, and wild stunts. What do they all have in common? Well, they grab tons of attention. That's because they're all forms of guerrilla marketing. A tactic that relies on surprise, creativity, and bold moves to make a splash.  But...

How to generate leads for small and medium-sized businesses

How to generate leads for small and medium-sized businesses

In the ever-evolving landscape of digital marketing, lead generation stands as a pivotal strategy for businesses seeking growth. By capturing interest and inquiries from potential customers, companies can nurture relationships that drive sales and revenue....