Taking your business to the next level in 2018By Steve Conway on January 12th, 2018 | Reading time: 2 minutes
There are multiple avenues for businesses to improve their growth and increase their profit margins. Yet, many organizations don’t know how or where to start. Find out how to take your business to the next level with these killer tips:
Good Coverage Equals Goodwill: 6 Ways to Get It [Free Webinar]
Josh Weiss, president and founder of 10 to 1 Public Relations, wants to give away some secrets to earning goodwill-building coverage.
Find new ways to market your business
It is important to diversify your marketing channels to attract new customers to your business.
For example, if you are launching a fashion empire, you are not limited to selling your products in-store or across your website. You can also choose to sell your clothing on a third-party fashion website, so you can reach a wider audience whilst boosting your brand awareness.
Introduce new products and services
Generate new sales and increase customer satisfaction by introducing new products or services to complement your existing collections.
For example, a coffee machine company could introduce its own in-house blend of coffees to sell to their clients, which will be a handy by-product that can boost sales—and it could potentially generate more sales than the initial products.
Change your internal processes
Your internal processes could be slowing your business down and reducing your profit margin. Give your business the best possible chance of success by reviewing your internal processes and make the appropriate changes.
For example, you should find out more about Oracle consultants who will understand every aspect of your business, and can make the appropriate recommendations for your in-house technologies to increase your productivity and profitability with the Oracle Cloud.
Reorganize your business
Do you utilize cold-calling to grow your business? Do your sales team give the hard sell to potential clients? If so, this could be causing your business more harm than good. People don’t want to be hounded by salesmen and women, which will make them less likely to buy your products or hire your services.
Instead, focus your employees’ time and attention on writing insightful content to become an industry thought leader, develop interesting video marketing campaigns to capture attention, and attend conferences and business events to connect with potential customers and reach out to likeminded people.
Consider relocating your business
The size and location of your business could help your company to meet its primary goals. For instance, if you are planning to hire additional staff or expand on your product range, you will need the right premises and location to complement your vision.
You may also need to find a better distribution network to transport your products, so you’ll need good transport links. If you run a store, you may also need to relocate your business to encourage greater footfall and increase brand awareness.
Focus on customer service
Customers may not remember the product they bought from your business a few years down the line, but they will remember the experience they received. A rude or unhelpful employee will therefore ensure your company stands out in their minds for all the wrong reasons.
Providing exceptional customer service will not only ensure you create a good first impression, but it will also encourage repeat business. Happy customers will also be more likely to spread the good word about your business.