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Tips for generating great PR for your law firm

by | May 7, 2019 | Public Relations

When you’ve finished law school, passed the bar exam with flying colors, and made your parents proud, you’ll want to take the next big step in your career. After getting some experience and proving yourself by winning cases in the field, the ultimate goal of most lawyers is to one day open up their own firm and start making a difference in the community.

When you reach the stage where you’re ready to open up your own firm, you’ll need to find ways of getting good PR so that your local community will see you as a credible choice for their legal needs. Below are three easy ways that you can use to generate good PR for your new law firm and get you started on the right path to success.

Why is PR so crucial to a law firm?

PR, or public relations, is essentially all about your reputation and how members of the public see you and your firm. Thus, it is crucial that you maintain a good relationship with the public, going out of your way to help those in need and prove your worth as a lawyer.

Pro Bono will increase your profile

When you first start at your new law firm, you will want to be making money right from the beginning, but a cornerstone of building up your profile and getting good PR is through doing pro bono work. When it comes to the issue of why pro bono work is so important for your law firm, there are a few main reasons to consider:

  • You will be able to help those in need and show the world your compassionate side
  • It will help you become a better lawyer that people can rely on to win their case
  • It will show the world just how much you care for your community

Helping those in need is always a good thing to do anyway, but it is a fantastic thing to do when you want to throw some more positive light onto your law firm.

Help local businesses get off the ground

Another way you can increase the positive PR surrounding your law firm is to investigate how lawyers like you can help small businesses. Many small businesses will only call in a lawyer when something goes wrong in order to minimize costs, but this can be highly detrimental to their business. Why not offer them a discount rate for you to come on board and help with the legal side of setting up and putting out fires?

Look after the families in your community

Communities are made up of family units and being a law firm that helps them through the hard times with care and compassion will be the best thing you can do to get a favorable PR profile. For example, if you look at the estate planning services done by Watts Law Firm PA, you can get a better picture of how you can protect the legacy of people in the local area.

With the information you have just read, you will be able to get your law firm noticed for all the right reasons.

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Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.

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